Your SlideShare is downloading. ×
  • Like
"Being creative with data" 25th November - Google Analytics presentation
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Now you can save presentations on your phone or tablet

Available for both IPhone and Android

Text the download link to your phone

Standard text messaging rates apply

"Being creative with data" 25th November - Google Analytics presentation

  • 751 views
Published

Graham Cooke from Google Analytics at the IPA's "Being creative with data" workshop and seminar on Wednesday 25th November.

Graham Cooke from Google Analytics at the IPA's "Being creative with data" workshop and seminar on Wednesday 25th November.

Published in Technology , Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
751
On SlideShare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
12
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Using Data Creatively Reacting to data using Real Time Insights Graham Cooke , Senior eCommerce Manager
  • 2. Online as a barometer 2 billion searches per day. 20 hours of video are uploaded to YouTube per hour. 130 million plus blogs created world wide since 2002. Bloggers are creating 1 million new blog posts every day. Search Video Blog
  • 3. Typical questions a planner might ask What are my consumers interested in? What do they think of my brand? What content are they consuming? How compelling is my messaging? Is my advertising reaching my target? What do I know about my brand? Which trends should my brand be responding to? Who are my brand’s consumers? Who are my brand’s competitors?
  • 4. Real Time Insights Insights for Search Keyword Volume Tool Blog Search Ad Planner YouTube Insights Insights for Audiences
  • 5. Thank you