"Being creative with data" 25th November - Google Analytics presentation

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Graham Cooke from Google Analytics at the IPA's "Being creative with data" workshop and seminar on Wednesday 25th November.

Graham Cooke from Google Analytics at the IPA's "Being creative with data" workshop and seminar on Wednesday 25th November.

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Transcript

  • 1. Using Data Creatively Reacting to data using Real Time Insights Graham Cooke , Senior eCommerce Manager
  • 2. Online as a barometer 2 billion searches per day. 20 hours of video are uploaded to YouTube per hour. 130 million plus blogs created world wide since 2002. Bloggers are creating 1 million new blog posts every day. Search Video Blog
  • 3. Typical questions a planner might ask What are my consumers interested in? What do they think of my brand? What content are they consuming? How compelling is my messaging? Is my advertising reaching my target? What do I know about my brand? Which trends should my brand be responding to? Who are my brand’s consumers? Who are my brand’s competitors?
  • 4. Real Time Insights Insights for Search Keyword Volume Tool Blog Search Ad Planner YouTube Insights Insights for Audiences
  • 5. Thank you