0
Using Data Creatively Reacting to data using Real Time Insights Graham Cooke , Senior eCommerce Manager
Online as a barometer 2 billion searches per day. 20 hours of video are uploaded to YouTube  per hour.  130 million plus b...
Typical questions a planner might ask What are my consumers interested in? What do they think of my brand? What content ar...
Real Time Insights Insights for Search Keyword Volume Tool Blog Search Ad Planner YouTube Insights Insights for Audiences
Thank you
Upcoming SlideShare
Loading in...5
×

"Being creative with data" 25th November - Google Analytics presentation

801

Published on

Graham Cooke from Google Analytics at the IPA's "Being creative with data" workshop and seminar on Wednesday 25th November.

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
801
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
12
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of ""Being creative with data" 25th November - Google Analytics presentation"

  1. 1. Using Data Creatively Reacting to data using Real Time Insights Graham Cooke , Senior eCommerce Manager
  2. 2. Online as a barometer 2 billion searches per day. 20 hours of video are uploaded to YouTube per hour. 130 million plus blogs created world wide since 2002. Bloggers are creating 1 million new blog posts every day. Search Video Blog
  3. 3. Typical questions a planner might ask What are my consumers interested in? What do they think of my brand? What content are they consuming? How compelling is my messaging? Is my advertising reaching my target? What do I know about my brand? Which trends should my brand be responding to? Who are my brand’s consumers? Who are my brand’s competitors?
  4. 4. Real Time Insights Insights for Search Keyword Volume Tool Blog Search Ad Planner YouTube Insights Insights for Audiences
  5. 5. Thank you
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×