Fort collins Google Places with The Local Marketing Guy Rob Smith

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Fort collins Google Places with The Local Marketing Guy Rob Smith

  1. 1. - The Local Marketing Guy facebook.com/SocialMediaVIDEOmarketingp: 970-430-6020 m: 970-710-1298 e: robjsmithjr@gmail.com ©Rob Printing, LLC
  2. 2. Put Your Business On The Map PRESENTED by - The Local Marketing Guy facebook.com/SocialMediaVIDEOmarketingp: 970-430-6020 m: 970-710-1298 e: robjsmithjr@gmail.com ©Rob Printing, LLC
  3. 3. facebook.com/SocialMediaVIDEOmarketingp: 970-430-6020 m: 970-710-1298 e: robjsmithjr@gmail.com ©Rob Printing, LLC
  4. 4. INTRODUCTION Who Am I and Why Should You Listen To Me? facebook.com/SocialMediaVIDEOmarketing p: 970-430-6020 m: 970-710-1298 e: robjsmithjr@gmail.com ©Rob Printing, LLC
  5. 5. INTRODUCTION Who Am I and Why Should You Listen To Me? facebook.com/SocialMediaVIDEOmarketing p: 970-430-6020 m: 970-710-1298 e: robjsmithjr@gmail.com ©Rob Printing, LLC
  6. 6. INTRODUCTION Who Am I and Why Should You Listen To Me? facebook.com/SocialMediaVIDEOmarketing p: 970-430-6020 m: 970-710-1298 e: robjsmithjr@gmail.com ©Rob Printing, LLC
  7. 7. INTRODUCTION Who Am I and Why Should You Listen To Me? facebook.com/SocialMediaVIDEOmarketing p: 970-430-6020 m: 970-710-1298 e: robjsmithjr@gmail.com ©Rob Printing, LLC
  8. 8. INTRODUCTION Who Am I and Why Should You Listen To Me? facebook.com/SocialMediaVIDEOmarketing p: 970-430-6020 m: 970-710-1298 e: robjsmithjr@gmail.com ©Rob Printing, LLC
  9. 9. The Local Marketing Guy facebook.com/SocialMediaVIDEOmarketingp: 970-430-6020 m: 970-710-1298 e: robjsmithjr@gmail.com ©Rob Printing, LLC 3
  10. 10. INTRODUCTION Who Am I and Why Should You Listen To Me? The Local Marketing Guy I focus on getting local businesses more customers by getting them found on the Internet first. facebook.com/SocialMediaVIDEOmarketing p: 970-430-6020 m: 970-710-1298 e: robjsmithjr@gmail.com ©Rob Printing, LLC 3
  11. 11. facebook.com/SocialMediaVIDEOmarketingp: 970-430-6020 m: 970-710-1298 e: robjsmithjr@gmail.com ©Rob Printing, LLC 4
  12. 12. INTRODUCTION Who Am I and Why Should You Listen To Me? The Local Marketing Guy • Advertising & Marketing since 1995 as a creative & art director. • Worked on both client and agency side to get full exposure. • Started to experiment advertising strategies online in 1994. • Integrated offline and online marketing strategies. • Experience in building marketing strategies and creative with the biggest brands in the USA all the way to the ma & pop businesses. facebook.com/SocialMediaVIDEOmarketing p: 970-430-6020 m: 970-710-1298 e: robjsmithjr@gmail.com ©Rob Printing, LLC 4
  13. 13. Plus Morep: 970-430-6020 m: 970-710-1298 e: robjsmithjr@gmail.com ©Rob Printing, LLC 4 5
  14. 14. INTRODUCTION Just a Few Brands That I Have Helped Market in the past and currently. Plus More p: 970-430-6020 m: 970-710-1298 e: robjsmithjr@gmail.com ©Rob Printing, LLC 4 5
  15. 15. p: 970-430-6020 m: 970-710-1298 e: robjsmithjr@gmail.com ©Rob Printing, LLC 4 5 6
  16. 16. INTRODUCTION GUESS WHAT! Everyone on these brands need to market at the local level. p: 970-430-6020 m: 970-710-1298 e: robjsmithjr@gmail.com ©Rob Printing, LLC 4 5 6
  17. 17. • Why Local Internet Marketing is one of the best ways to generate new customers• How Google Places fits into your online presence• How the online habits of local consumers can affect your findability• This is a NO TECHIE ZONE p: 970-430-6020 m: 970-710-1298 e: robjsmithjr@gmail.com ©Rob Printing, LLC
  18. 18. WHAT YOU WILL LEARN TODAYYOUR BUSINESS or PERSONAL BRAND HAS TO BE FINDABLE ONLINE• Why Local Internet Marketing is one of the best ways to generate new customers• How Google Places fits into your online presence• How the online habits of local consumers can affect your findability• This is a NO TECHIE ZONE p: 970-430-6020 m: 970-710-1298 e: robjsmithjr@gmail.com ©Rob Printing, LLC
  19. 19. WHAT YOU WILL LEARN TODAYYOUR BUSINESS or PERSONAL BRAND HAS TO BE FINDABLE ONLINE• Why Local Internet Marketing is one of the best ways to generate new customers p: 970-430-6020 m: 970-710-1298 e: robjsmithjr@gmail.com ©Rob Printing, LLC
  20. 20. WHAT YOU WILL LEARN TODAYYOUR BUSINESS or PERSONAL BRAND HAS TO BE FINDABLE ONLINE• Why Local Internet Marketing is one of the best ways to generate new customers p: 970-430-6020 m: 970-710-1298 e: robjsmithjr@gmail.com ©Rob Printing, LLC
  21. 21. WHAT YOU WILL LEARN TODAYYOUR BUSINESS or PERSONAL BRAND HAS TO BE FINDABLE ONLINE• Why Local Internet Marketing is one of the best ways to generate new customers• How Google Places fits into your online presence p: 970-430-6020 m: 970-710-1298 e: robjsmithjr@gmail.com ©Rob Printing, LLC
  22. 22. WHAT YOU WILL LEARN TODAYYOUR BUSINESS or PERSONAL BRAND HAS TO BE FINDABLE ONLINE• Why Local Internet Marketing is one of the best ways to generate new customers• How Google Places fits into your online presence p: 970-430-6020 m: 970-710-1298 e: robjsmithjr@gmail.com ©Rob Printing, LLC
  23. 23. WHAT YOU WILL LEARN TODAYYOUR BUSINESS or PERSONAL BRAND HAS TO BE FINDABLE ONLINE• Why Local Internet Marketing is one of the best ways to generate new customers• How Google Places fits into your online presence• How the online habits of local consumers can affect your findability p: 970-430-6020 m: 970-710-1298 e: robjsmithjr@gmail.com ©Rob Printing, LLC
  24. 24. WHAT YOU WILL LEARN TODAYYOUR BUSINESS or PERSONAL BRAND HAS TO BE FINDABLE ONLINE• Why Local Internet Marketing is one of the best ways to generate new customers• How Google Places fits into your online presence• How the online habits of local consumers can affect your findability p: 970-430-6020 m: 970-710-1298 e: robjsmithjr@gmail.com ©Rob Printing, LLC
  25. 25. WHAT YOU WILL LEARN TODAYYOUR BUSINESS or PERSONAL BRAND HAS TO BE FINDABLE ONLINE• Why Local Internet Marketing is one of the best ways to generate new customers• How Google Places fits into your online presence• How the online habits of local consumers can affect your findability• This is a NO TECHIE ZONE p: 970-430-6020 m: 970-710-1298 e: robjsmithjr@gmail.com ©Rob Printing, LLC
  26. 26. p: 970-430-6020 m: 970-710-1298 e: robjsmithjr@gmail.com ©Rob Printing, LLC
  27. 27. WHAT IS LOCAL INTERNET MARKETING? p: 970-430-6020 m: 970-710-1298 e: robjsmithjr@gmail.com ©Rob Printing, LLC
  28. 28. WHAT IS LOCAL INTERNET MARKETING?• Geographical targeting of consumers for local products and services p: 970-430-6020 m: 970-710-1298 e: robjsmithjr@gmail.com ©Rob Printing, LLC
  29. 29. WHAT IS LOCAL INTERNET MARKETING?• Geographical targeting of consumers for local products and services p: 970-430-6020 m: 970-710-1298 e: robjsmithjr@gmail.com ©Rob Printing, LLC
  30. 30. WHAT IS LOCAL INTERNET MARKETING?• Geographical targeting of consumers for local products and services• Consumers search differently when they are ready to buy locally p: 970-430-6020 m: 970-710-1298 e: robjsmithjr@gmail.com ©Rob Printing, LLC
  31. 31. WHAT IS LOCAL INTERNET MARKETING?• Geographical targeting of consumers for local products and services• Consumers search differently when they are ready to buy locally p: 970-430-6020 m: 970-710-1298 e: robjsmithjr@gmail.com ©Rob Printing, LLC
  32. 32. WHAT IS LOCAL INTERNET MARKETING? Fort Collins Remodeling• Geographical targeting of consumers for local products and services• Consumers search differently when they are ready to buy locally• Although it is becoming less necessary, most consumers put a Geographic Modifier (city name, zip code, neighborhood) when searching for local products and services p: 970-430-6020 m: 970-710-1298 e: robjsmithjr@gmail.com ©Rob Printing, LLC
  33. 33. p: 970-430-6020 m: 970-710-1298 e: robjsmithjr@gmail.com ©Rob Printing, LLC
  34. 34. LOCAL CONSUMER SHOPPING HABITS?THINK ABOUT HOW YOU SHOP p: 970-430-6020 m: 970-710-1298 e: robjsmithjr@gmail.com ©Rob Printing, LLC
  35. 35. LOCAL CONSUMER SHOPPING HABITS?THINK ABOUT HOW YOU SHOP • If you’ve purchased a TV within the last year you probably, did your research online p: 970-430-6020 m: 970-710-1298 e: robjsmithjr@gmail.com ©Rob Printing, LLC
  36. 36. LOCAL CONSUMER SHOPPING HABITS?THINK ABOUT HOW YOU SHOP • If you’ve purchased a TV within the last year you probably, did your research online p: 970-430-6020 m: 970-710-1298 e: robjsmithjr@gmail.com ©Rob Printing, LLC
  37. 37. LOCAL CONSUMER SHOPPING HABITS?THINK ABOUT HOW YOU SHOP • If you’ve purchased a TV within the last year you probably, did your research online • You read reviews and specs online p: 970-430-6020 m: 970-710-1298 e: robjsmithjr@gmail.com ©Rob Printing, LLC
  38. 38. LOCAL CONSUMER SHOPPING HABITS?THINK ABOUT HOW YOU SHOP • If you’ve purchased a TV within the last year you probably, did your research online • You read reviews and specs online p: 970-430-6020 m: 970-710-1298 e: robjsmithjr@gmail.com ©Rob Printing, LLC
  39. 39. LOCAL CONSUMER SHOPPING HABITS?THINK ABOUT HOW YOU SHOP • If you’ve purchased a TV within the last year you probably, did your research online • You read reviews and specs online • The one thing you probably didn’t do… p: 970-430-6020 m: 970-710-1298 e: robjsmithjr@gmail.com ©Rob Printing, LLC
  40. 40. p: 970-430-6020 m: 970-710-1298 e: robjsmithjr@gmail.com ©Rob Printing, LLC
  41. 41. Hit The Add To Cart ButtonWe Want It Now! p: 970-430-6020 m: 970-710-1298 e: robjsmithjr@gmail.com ©Rob Printing, LLC
  42. 42. Hit The Add To Cart ButtonWe Want It Now! p: 970-430-6020 m: 970-710-1298 e: robjsmithjr@gmail.com ©Rob Printing, LLC
  43. 43. p: 970-430-6020 m: 970-710-1298 e: robjsmithjr@gmail.com ©Rob Printing, LLC
  44. 44. LOCAL CONSUMER SHOPPING HABITS p: 970-430-6020 m: 970-710-1298 e: robjsmithjr@gmail.com ©Rob Printing, LLC
  45. 45. LOCAL CONSUMER SHOPPING HABITS • Most consumers research products and services online but prefer to buy locally p: 970-430-6020 m: 970-710-1298 e: robjsmithjr@gmail.com ©Rob Printing, LLC
  46. 46. LOCAL CONSUMER SHOPPING HABITS • Most consumers research products and services online but prefer to buy locally p: 970-430-6020 m: 970-710-1298 e: robjsmithjr@gmail.com ©Rob Printing, LLC
  47. 47. LOCAL CONSUMER SHOPPING HABITS • Most consumers research products and services online but prefer to buy locally • And when they are ready, they generally perform a “Local Search” (city, zip, neighborhood) – for a LOCAL BUSINESS to purchase their product service p: 970-430-6020 m: 970-710-1298 e: robjsmithjr@gmail.com ©Rob Printing, LLC
  48. 48. p: 970-430-6020 m: 970-710-1298 e: robjsmithjr@gmail.com ©Rob Printing, LLC
  49. 49. WHAT DOES THIS MEAN? p: 970-430-6020 m: 970-710-1298 e: robjsmithjr@gmail.com ©Rob Printing, LLC
  50. 50. WHAT DOES THIS MEAN? Local Searchers Are p: 970-430-6020 m: 970-710-1298 e: robjsmithjr@gmail.com ©Rob Printing, LLC
  51. 51. WHAT DOES THIS MEAN? Local Searchers Are READY TO BUY! p: 970-430-6020 m: 970-710-1298 e: robjsmithjr@gmail.com ©Rob Printing, LLC
  52. 52. p: 970-430-6020 m: 970-710-1298 e: robjsmithjr@gmail.com ©Rob Printing, LLC
  53. 53. Potential Customers Are LookingFor You Online... p: 970-430-6020 m: 970-710-1298 e: robjsmithjr@gmail.com ©Rob Printing, LLC
  54. 54. Potential Customers Are LookingFor You Online... RIGHT NOW! p: 970-430-6020 m: 970-710-1298 e: robjsmithjr@gmail.com ©Rob Printing, LLC
  55. 55. Potential Customers Are LookingFor You Online... RIGHT NOW! ARE YOU THERE? p: 970-430-6020 m: 970-710-1298 e: robjsmithjr@gmail.com ©Rob Printing, LLC
  56. 56. p: 970-430-6020 m: 970-710-1298 e: robjsmithjr@gmail.com ©Rob Printing, LLC
  57. 57. YOUR BUSINESS & THE INTERNET p: 970-430-6020 m: 970-710-1298 e: robjsmithjr@gmail.com ©Rob Printing, LLC
  58. 58. YOUR BUSINESS & THE INTERNET • Just a few short years ago, there was no internet as we know it today p: 970-430-6020 m: 970-710-1298 e: robjsmithjr@gmail.com ©Rob Printing, LLC
  59. 59. YOUR BUSINESS & THE INTERNET • Just a few short years ago, there was no internet as we know it today p: 970-430-6020 m: 970-710-1298 e: robjsmithjr@gmail.com ©Rob Printing, LLC
  60. 60. YOUR BUSINESS & THE INTERNET • Just a few short years ago, there was no internet as we know it today • Marketing to consumers was done primarily through: – Newspaper ads – Print Yellow Page ads – Mailers – TV advertising – Radio ads p: 970-430-6020 m: 970-710-1298 e: robjsmithjr@gmail.com ©Rob Printing, LLC
  61. 61. p: 970-430-6020 m: 970-710-1298 e: robjsmithjr@gmail.com ©Rob Printing, LLC
  62. 62. THE INTERNET CHANGED THINGS... FAST! p: 970-430-6020 m: 970-710-1298 e: robjsmithjr@gmail.com ©Rob Printing, LLC
  63. 63. THE INTERNET CHANGED THINGS... FAST!• Initially, used to share information and communicate p: 970-430-6020 m: 970-710-1298 e: robjsmithjr@gmail.com ©Rob Printing, LLC
  64. 64. THE INTERNET CHANGED THINGS... FAST!• Initially, used to share information and communicate p: 970-430-6020 m: 970-710-1298 e: robjsmithjr@gmail.com ©Rob Printing, LLC
  65. 65. THE INTERNET CHANGED THINGS... FAST!• Initially, used to share information and communicate• Big Businesses found they could reach customers globally p: 970-430-6020 m: 970-710-1298 e: robjsmithjr@gmail.com ©Rob Printing, LLC
  66. 66. THE INTERNET CHANGED THINGS... FAST!• Initially, used to share information and communicate• Big Businesses found they could reach customers globally p: 970-430-6020 m: 970-710-1298 e: robjsmithjr@gmail.com ©Rob Printing, LLC
  67. 67. THE INTERNET CHANGED THINGS... FAST!• Initially, used to share information and communicate• Big Businesses found they could reach customers globally• Every major business developed an internet presence p: 970-430-6020 m: 970-710-1298 e: robjsmithjr@gmail.com ©Rob Printing, LLC
  68. 68. THE INTERNET CHANGED THINGS... FAST!• Initially, used to share information and communicate• Big Businesses found they could reach customers globally• Every major business developed an internet presence p: 970-430-6020 m: 970-710-1298 e: robjsmithjr@gmail.com ©Rob Printing, LLC
  69. 69. THE INTERNET CHANGED THINGS... FAST!• Initially, used to share information and communicate• Big Businesses found they could reach customers globally• Every major business developed an internet presence• Internet became a Trillion Dollar Industry! p: 970-430-6020 m: 970-710-1298 e: robjsmithjr@gmail.com ©Rob Printing, LLC
  70. 70. *Webvisible & Nielsonp: 970-430-6020 m: 970-710-1298 e: robjsmithjr@gmail.com ©Rob Printing, LLC
  71. 71. THE PLAYING FIELD IS LEVELEDLOCAL SMALL BUSINESSES CAN COMPETE! *Webvisible & Nielson p: 970-430-6020 m: 970-710-1298 e: robjsmithjr@gmail.com ©Rob Printing, LLC
  72. 72. THE PLAYING FIELD IS LEVELEDLOCAL SMALL BUSINESSES CAN COMPETE!• Search engines are now the number one resource for finding local business information *Webvisible & Nielson p: 970-430-6020 m: 970-710-1298 e: robjsmithjr@gmail.com ©Rob Printing, LLC
  73. 73. THE PLAYING FIELD IS LEVELEDLOCAL SMALL BUSINESSES CAN COMPETE!• Search engines are now the number one resource for finding local business information *Webvisible & Nielson p: 970-430-6020 m: 970-710-1298 e: robjsmithjr@gmail.com ©Rob Printing, LLC
  74. 74. THE PLAYING FIELD IS LEVELEDLOCAL SMALL BUSINESSES CAN COMPETE!• Search engines are now the number one resource for finding local business information• 86% of consumers surveyed use the Internet to find local products and services. These numbers are growing everyday too! *Webvisible & Nielson p: 970-430-6020 m: 970-710-1298 e: robjsmithjr@gmail.com ©Rob Printing, LLC
  75. 75. THE PLAYING FIELD IS LEVELEDLOCAL SMALL BUSINESSES CAN COMPETE!• Search engines are now the number one resource for finding local business information• 86% of consumers surveyed use the Internet to find local products and services. These numbers are growing everyday too! *Webvisible & Nielson p: 970-430-6020 m: 970-710-1298 e: robjsmithjr@gmail.com ©Rob Printing, LLC
  76. 76. THE PLAYING FIELD IS LEVELEDLOCAL SMALL BUSINESSES CAN COMPETE!• Search engines are now the number one resource for finding local business information• 86% of consumers surveyed use the Internet to find local products and services. These numbers are growing everyday too!• 80% say they research a product or service online and then make their purchase offline from a local business *Webvisible & Nielson p: 970-430-6020 m: 970-710-1298 e: robjsmithjr@gmail.com ©Rob Printing, LLC
  77. 77. p: 970-430-6020 m: 970-710-1298 e: robjsmithjr@gmail.com ©Rob Printing, LLC
  78. 78. THE PLAYING FIELD IS LEVELEDLOCAL SMALL BUSINESSES CAN COMPETE! p: 970-430-6020 m: 970-710-1298 e: robjsmithjr@gmail.com ©Rob Printing, LLC
  79. 79. THE PLAYING FIELD IS LEVELEDLOCAL SMALL BUSINESSES CAN COMPETE!• Many small business owners feel large advertising budgets are needed to compete in their own backyard (Their Local Market Place) p: 970-430-6020 m: 970-710-1298 e: robjsmithjr@gmail.com ©Rob Printing, LLC
  80. 80. THE PLAYING FIELD IS LEVELEDLOCAL SMALL BUSINESSES CAN COMPETE!• Many small business owners feel large advertising budgets are needed to compete in their own backyard (Their Local Market Place) p: 970-430-6020 m: 970-710-1298 e: robjsmithjr@gmail.com ©Rob Printing, LLC
  81. 81. THE PLAYING FIELD IS LEVELEDLOCAL SMALL BUSINESSES CAN COMPETE!• Many small business owners feel large advertising budgets are needed to compete in their own backyard (Their Local Market Place)• NOW – you can market your business on the internet and compete with big companies – using a much smaller marketing budget … WHILE FOCUSING ON LOCAL CONSUMERS p: 970-430-6020 m: 970-710-1298 e: robjsmithjr@gmail.com ©Rob Printing, LLC
  82. 82. THE PLAYING FIELD IS LEVELEDLOCAL SMALL BUSINESSES CAN COMPETE!• Many small business owners feel large advertising budgets are needed to compete in their own backyard (Their Local Market Place)• NOW – you can market your business on the internet and compete with big companies – using a much smaller marketing budget … WHILE FOCUSING ON LOCAL CONSUMERS Being Findable Online is More Affordable Than You Might Think! p: 970-430-6020 m: 970-710-1298 e: robjsmithjr@gmail.com ©Rob Printing, LLC
  83. 83. p: 970-430-6020 m: 970-710-1298 e: robjsmithjr@gmail.com ©Rob Printing, LLC
  84. 84. Potential Customers Are LookingFor You Online... p: 970-430-6020 m: 970-710-1298 e: robjsmithjr@gmail.com ©Rob Printing, LLC
  85. 85. p: 970-430-6020 m: 970-710-1298 e: robjsmithjr@gmail.com ©Rob Printing, LLC
  86. 86. ARE YOU FINDABLE?HAVING A WEBSITE IS JUST PART OF THE EQUATION p: 970-430-6020 m: 970-710-1298 e: robjsmithjr@gmail.com ©Rob Printing, LLC
  87. 87. ARE YOU FINDABLE?HAVING A WEBSITE IS JUST PART OF THE EQUATION• You already know having an internet presence is very important with or without a website p: 970-430-6020 m: 970-710-1298 e: robjsmithjr@gmail.com ©Rob Printing, LLC
  88. 88. ARE YOU FINDABLE?HAVING A WEBSITE IS JUST PART OF THE EQUATION• You already know having an internet presence is very important with or without a website p: 970-430-6020 m: 970-710-1298 e: robjsmithjr@gmail.com ©Rob Printing, LLC
  89. 89. ARE YOU FINDABLE?HAVING A WEBSITE IS JUST PART OF THE EQUATION• You already know having an internet presence is very important with or without a website• You may already have a website p: 970-430-6020 m: 970-710-1298 e: robjsmithjr@gmail.com ©Rob Printing, LLC
  90. 90. ARE YOU FINDABLE?HAVING A WEBSITE IS JUST PART OF THE EQUATION• You already know having an internet presence is very important with or without a website• You may already have a website p: 970-430-6020 m: 970-710-1298 e: robjsmithjr@gmail.com ©Rob Printing, LLC
  91. 91. ARE YOU FINDABLE?HAVING A WEBSITE IS JUST PART OF THE EQUATION• You already know having an internet presence is very important with or without a website• You may already have a website• But now what do you do? p: 970-430-6020 m: 970-710-1298 e: robjsmithjr@gmail.com ©Rob Printing, LLC
  92. 92. p: 970-430-6020 m: 970-710-1298 e: robjsmithjr@gmail.com ©Rob Printing, LLC
  93. 93. THE PLAYING FIELD IS LEVELEDLOCAL SMALL BUSINESSES CAN COMPETE! p: 970-430-6020 m: 970-710-1298 e: robjsmithjr@gmail.com ©Rob Printing, LLC
  94. 94. THE PLAYING FIELD IS LEVELEDLOCAL SMALL BUSINESSES CAN COMPETE!• Is your business findable by local consumers using the internet? p: 970-430-6020 m: 970-710-1298 e: robjsmithjr@gmail.com ©Rob Printing, LLC
  95. 95. THE PLAYING FIELD IS LEVELEDLOCAL SMALL BUSINESSES CAN COMPETE!• Is your business findable by local consumers using the internet? p: 970-430-6020 m: 970-710-1298 e: robjsmithjr@gmail.com ©Rob Printing, LLC
  96. 96. THE PLAYING FIELD IS LEVELEDLOCAL SMALL BUSINESSES CAN COMPETE!• Is your business findable by local consumers using the internet?• Or do you have a... p: 970-430-6020 m: 970-710-1298 e: robjsmithjr@gmail.com ©Rob Printing, LLC
  97. 97. THE PLAYING FIELD IS LEVELEDLOCAL SMALL BUSINESSES CAN COMPETE!• Is your business findable by local consumers using the internet?• Or do you have a... p: 970-430-6020 m: 970-710-1298 e: robjsmithjr@gmail.com ©Rob Printing, LLC
  98. 98. THE PLAYING FIELD IS LEVELEDLOCAL SMALL BUSINESSES CAN COMPETE!• Is your business findable by local consumers using the internet?• Or do you have a..."Billboard In The Desert"? p: 970-430-6020 m: 970-710-1298 e: robjsmithjr@gmail.com ©Rob Printing, LLC
  99. 99. p: 970-430-6020 m: 970-710-1298 e: robjsmithjr@gmail.com ©Rob Printing, LLC
  100. 100. IT’S NOT ALL ABOUT A WEBSITEIT’S ABOUT MARKETING ONLINE! p: 970-430-6020 m: 970-710-1298 e: robjsmithjr@gmail.com ©Rob Printing, LLC
  101. 101. IT’S NOT ALL ABOUT A WEBSITEIT’S ABOUT MARKETING ONLINE! Business Directories p: 970-430-6020 m: 970-710-1298 e: robjsmithjr@gmail.com ©Rob Printing, LLC
  102. 102. IT’S NOT ALL ABOUT A WEBSITEIT’S ABOUT MARKETING ONLINE! Business Directories Online Classifieds p: 970-430-6020 m: 970-710-1298 e: robjsmithjr@gmail.com ©Rob Printing, LLC
  103. 103. IT’S NOT ALL ABOUT A WEBSITEIT’S ABOUT MARKETING ONLINE! Business Directories Online Classifieds Online Video p: 970-430-6020 m: 970-710-1298 e: robjsmithjr@gmail.com ©Rob Printing, LLC
  104. 104. IT’S NOT ALL ABOUT A WEBSITEIT’S ABOUT MARKETING ONLINE! Business Directories Online Classifieds Online Video Social Media p: 970-430-6020 m: 970-710-1298 e: robjsmithjr@gmail.com ©Rob Printing, LLC
  105. 105. IT’S NOT ALL ABOUT A WEBSITEIT’S ABOUT MARKETING ONLINE! Business Directories Online Classifieds Online Video Social Media Mobile Media p: 970-430-6020 m: 970-710-1298 e: robjsmithjr@gmail.com ©Rob Printing, LLC
  106. 106. p: 970-430-6020 m: 970-710-1298 e: robjsmithjr@gmail.com ©Rob Printing, LLC
  107. 107. WHAT ARE CONSUMERS LOOKING FOR?SURVEY QUESTION:What information do youexpect to find when searchingfor local businesses online? Phone Address Hours Website p: 970-430-6020 m: 970-710-1298 e: robjsmithjr@gmail.com ©Rob Printing, LLC
  108. 108. WHAT ARE CONSUMERS LOOKING FOR?SURVEY QUESTION:What information do youexpect to find when searchingfor local businesses online? REMEMBER… IT’S NOT ALL ABOUT Phone Address Hours A WEBSITE! Website p: 970-430-6020 m: 970-710-1298 e: robjsmithjr@gmail.com ©Rob Printing, LLC
  109. 109. Google Bing Yahoo Others p: 970-430-6020 m: 970-710-1298 e: robjsmithjr@gmail.com ©Rob Printing, LLC
  110. 110. WHERE ARE CONSUMERS LOOKING?GO WHERE THE BUYERS ARE 7.46 3.3 8.07 81.14 Google Bing Yahoo Others p: 970-430-6020 m: 970-710-1298 e: robjsmithjr@gmail.com ©Rob Printing, LLC
  111. 111. WHERE ARE CONSUMERS LOOKING?GO WHERE THE BUYERS ARE 7.46 3.3 This chart summarizes the market share 8.07 percentage for the top search engines in 2010 according to Stat Owl 81.14 Google Bing Yahoo Others p: 970-430-6020 m: 970-710-1298 e: robjsmithjr@gmail.com ©Rob Printing, LLC
  112. 112. WHERE ARE CONSUMERS LOOKING?GO WHERE THE BUYERS ARE 7.46 3.3 This chart summarizes the market share 8.07 percentage for the top search engines in 2010 according to Stat Owl 81.14 Google Bing Yahoo Others p: 970-430-6020 m: 970-710-1298 e: robjsmithjr@gmail.com ©Rob Printing, LLC
  113. 113. WHERE ARE CONSUMERS LOOKING?GO WHERE THE BUYERS ARE 7.46 3.3 This chart summarizes the market share 8.07 percentage for the top search engines in 2010 according to Stat Owl This usage analysis shows that Google is 81.14 the most utilized search engine Google Bing Yahoo Others p: 970-430-6020 m: 970-710-1298 e: robjsmithjr@gmail.com ©Rob Printing, LLC
  114. 114. p: 970-430-6020 m: 970-710-1298 e: robjsmithjr@gmail.com ©Rob Printing, LLC
  115. 115. PUT YOUR BUSINESS ON THE MAPGOOGLE PLACES FOR LOCAL BUSINESS p: 970-430-6020 m: 970-710-1298 e: robjsmithjr@gmail.com ©Rob Printing, LLC
  116. 116. PUT YOUR BUSINESS ON THE MAPGOOGLE PLACES FOR LOCAL BUSINESS• Recognizing the Local Search upward trend p: 970-430-6020 m: 970-710-1298 e: robjsmithjr@gmail.com ©Rob Printing, LLC
  117. 117. PUT YOUR BUSINESS ON THE MAPGOOGLE PLACES FOR LOCAL BUSINESS• Recognizing the Local Search upward trend p: 970-430-6020 m: 970-710-1298 e: robjsmithjr@gmail.com ©Rob Printing, LLC
  118. 118. PUT YOUR BUSINESS ON THE MAPGOOGLE PLACES FOR LOCAL BUSINESS• Recognizing the Local Search upward trend• Google created Google Places p: 970-430-6020 m: 970-710-1298 e: robjsmithjr@gmail.com ©Rob Printing, LLC
  119. 119. PUT YOUR BUSINESS ON THE MAPGOOGLE PLACES FOR LOCAL BUSINESS• Recognizing the Local Search upward trend• Google created Google Places p: 970-430-6020 m: 970-710-1298 e: robjsmithjr@gmail.com ©Rob Printing, LLC
  120. 120. PUT YOUR BUSINESS ON THE MAPGOOGLE PLACES FOR LOCAL BUSINESS• Recognizing the Local Search upward trend• Google created Google Places• Google Places are FREE INTERNET business listings that can be found when people search for a LOCAL BUSINESSES p: 970-430-6020 m: 970-710-1298 e: robjsmithjr@gmail.com ©Rob Printing, LLC
  121. 121. When consumers look for local products and services Google will show relevant business results and information about Local Businessesp: 970-430-6020 m: 970-710-1298 e: robjsmithjr@gmail.com ©Rob Printing, LLC
  122. 122. When consumers look for local products and services Google will show relevant business results and information about Local Businessesp: 970-430-6020 m: 970-710-1298 e: robjsmithjr@gmail.com ©Rob Printing, LLC
  123. 123. When consumers look for local products and services Google will show relevant business results and information about Local Businesses You could be here with an Optimized Places Listingp: 970-430-6020 m: 970-710-1298 e: robjsmithjr@gmail.com ©Rob Printing, LLC
  124. 124. When consumers look for local products and services Google will show relevant business results and information about Local Businesses You could be here with an Optimized Places Listing These are paid listing that can cost several dollars per “CLICK”p: 970-430-6020 m: 970-710-1298 e: robjsmithjr@gmail.com ©Rob Printing, LLC
  125. 125. p: 970-430-6020 m: 970-710-1298 e: robjsmithjr@gmail.com ©Rob Printing, LLC
  126. 126. BENEFITS OF AN OPTIMIZED PLACES LISTINGMAKE IT EASIER FOR CUSTOMERS TO FIND YOU p: 970-430-6020 m: 970-710-1298 e: robjsmithjr@gmail.com ©Rob Printing, LLC
  127. 127. BENEFITS OF AN OPTIMIZED PLACES LISTINGMAKE IT EASIER FOR CUSTOMERS TO FIND YOU• Local Internet Marketing  Address, phone # and website displayed FREE  Add more info, photos, videos to Stand Out – FREE p: 970-430-6020 m: 970-710-1298 e: robjsmithjr@gmail.com ©Rob Printing, LLC
  128. 128. BENEFITS OF AN OPTIMIZED PLACES LISTINGMAKE IT EASIER FOR CUSTOMERS TO FIND YOU• Local Internet Marketing  Address, phone # and website displayed FREE  Add more info, photos, videos to Stand Out – FREE Be Found Get More Customers p: 970-430-6020 m: 970-710-1298 e: robjsmithjr@gmail.com ©Rob Printing, LLC
  129. 129. p: 970-430-6020 m: 970-710-1298 e: robjsmithjr@gmail.com ©Rob Printing, LLC
  130. 130. BENEFITS OF AN OPTIMIZED PLACES LISTINGMOBILE FRIENDLY p: 970-430-6020 m: 970-710-1298 e: robjsmithjr@gmail.com ©Rob Printing, LLC
  131. 131. BENEFITS OF AN OPTIMIZED PLACES LISTINGMOBILE FRIENDLY p: 970-430-6020 m: 970-710-1298 e: robjsmithjr@gmail.com ©Rob Printing, LLC
  132. 132. BENEFITS OF AN OPTIMIZED PLACES LISTINGMOBILE FRIENDLY Geo-Tagging & Smart Phone Use  Mobile web traffic is expected to increase by 700% next 5 yrs  Google tracks location of phones doing searches  Smart Phones are estimated to have 51% of the market share by 2011 Q3  Your business can be found by both Computer AND Smart Phone users p: 970-430-6020 m: 970-710-1298 e: robjsmithjr@gmail.com ©Rob Printing, LLC
  133. 133. BENEFITS OF AN OPTIMIZED PLACES LISTINGMOBILE FRIENDLY Geo-Tagging & Smart Phone Use  Mobile web traffic is expected to increase by 700% next 5 yrs  Google tracks location of phones doing searches  Smart Phones are estimated to have 51% of the market share by 2011 Q3  Your business can be found by both Computer AND Smart Phone users • p: 970-430-6020 m: 970-710-1298 e: robjsmithjr@gmail.com ©Rob Printing, LLC
  134. 134. • Customized QR Codes • Matrix Barcode readable by Smart Phones • Download QR Code from Places Dashboard • Use on marketing materials, business window • When scanned, customer is taken to mobile version of Google Places listing – chock full of your business’ info p: 970-430-6020 m: 970-710-1298 e: robjsmithjr@gmail.com ©Rob Printing, LLC
  135. 135. BENEFITS OF AN OPTIMIZED PLACES LISTINGGOOGLE PLACES FOR LOCAL BUSINESS• Customized QR Codes • Matrix Barcode readable by Smart Phones • Download QR Code from Places Dashboard • Use on marketing materials, business window • When scanned, customer is taken to mobile version of Google Places listing – chock full of your business’ info p: 970-430-6020 m: 970-710-1298 e: robjsmithjr@gmail.com ©Rob Printing, LLC
  136. 136. p: 970-430-6020 m: 970-710-1298 e: robjsmithjr@gmail.com ©Rob Printing, LLC
  137. 137. WHAT DOES THIS MEAN?GOOGLE PLACES SHOULD BE PART OF YOUR LOCAL INTERNET MARKETING STRATEGY p: 970-430-6020 m: 970-710-1298 e: robjsmithjr@gmail.com ©Rob Printing, LLC
  138. 138. WHAT DOES THIS MEAN?GOOGLE PLACES SHOULD BE PART OF YOUR LOCAL INTERNET MARKETING STRATEGY• Even with a small marketing budget – you can be found by local consumers p: 970-430-6020 m: 970-710-1298 e: robjsmithjr@gmail.com ©Rob Printing, LLC
  139. 139. WHAT DOES THIS MEAN?GOOGLE PLACES SHOULD BE PART OF YOUR LOCAL INTERNET MARKETING STRATEGY• Even with a small marketing budget – you can be found by local consumers p: 970-430-6020 m: 970-710-1298 e: robjsmithjr@gmail.com ©Rob Printing, LLC
  140. 140. WHAT DOES THIS MEAN?GOOGLE PLACES SHOULD BE PART OF YOUR LOCAL INTERNET MARKETING STRATEGY• Even with a small marketing budget – you can be found by local consumers• Findable on the Internet = More Customers & More Profits for your business p: 970-430-6020 m: 970-710-1298 e: robjsmithjr@gmail.com ©Rob Printing, LLC
  141. 141. p: 970-430-6020 m: 970-710-1298 e: robjsmithjr@gmail.com ©Rob Printing, LLC
  142. 142. ADDING YOUR BUSINESS TO GOOGLE PLACES p: 970-430-6020 m: 970-710-1298 e: robjsmithjr@gmail.com ©Rob Printing, LLC
  143. 143. ADDING YOUR BUSINESS TO GOOGLE PLACES • Create a Google account if you don’t have one p: 970-430-6020 m: 970-710-1298 e: robjsmithjr@gmail.com ©Rob Printing, LLC
  144. 144. ADDING YOUR BUSINESS TO GOOGLE PLACES • Create a Google account if you don’t have one • Go to: www.google.com/places p: 970-430-6020 m: 970-710-1298 e: robjsmithjr@gmail.com ©Rob Printing, LLC
  145. 145. ADDING YOUR BUSINESS TO GOOGLE PLACES • Create a Google account if you don’t have one • Go to: www.google.com/places • Or login using your Gmail username & password p: 970-430-6020 m: 970-710-1298 e: robjsmithjr@gmail.com ©Rob Printing, LLC
  146. 146. p: 970-430-6020 m: 970-710-1298 e: robjsmithjr@gmail.com ©Rob Printing, LLC
  147. 147. ADDING YOUR BUSINESS TO GOOGLE PLACESINFORMATION YOU NEED FOR YOUR LISTING p: 970-430-6020 m: 970-710-1298 e: robjsmithjr@gmail.com ©Rob Printing, LLC
  148. 148. ADDING YOUR BUSINESS TO GOOGLE PLACESINFORMATION YOU NEED FOR YOUR LISTING• Company/Organization Name • Its important to list your business just as it is anywhere else that you advertise. Your real business name as you would list it in the phonebook   • If Google detects a discrepancy between your business name, your Website, other online advertising and Google Places listings, you could potentially be penalized p: 970-430-6020 m: 970-710-1298 e: robjsmithjr@gmail.com ©Rob Printing, LLC
  149. 149. p: 970-430-6020 m: 970-710-1298 e: robjsmithjr@gmail.com ©Rob Printing, LLC
  150. 150. ADDING YOUR BUSINESS TO GOOGLE PLACESINFORMATION YOU NEED FOR YOUR LISTING p: 970-430-6020 m: 970-710-1298 e: robjsmithjr@gmail.com ©Rob Printing, LLC
  151. 151. ADDING YOUR BUSINESS TO GOOGLE PLACESINFORMATION YOU NEED FOR YOUR LISTING• Business Address • If you are a business where the client always comes to you to do business, then you are going to want to list your storefront address • If you are in a business where you go to your customers’ houses or workplaces or if you work from home, Google allows you to hide your address p: 970-430-6020 m: 970-710-1298 e: robjsmithjr@gmail.com ©Rob Printing, LLC
  152. 152. p: 970-430-6020 m: 970-710-1298 e: robjsmithjr@gmail.com ©Rob Printing, LLC
  153. 153. ADDING YOUR BUSINESS TO GOOGLE PLACESINFORMATION YOU NEED FOR YOUR LISTING p: 970-430-6020 m: 970-710-1298 e: robjsmithjr@gmail.com ©Rob Printing, LLC
  154. 154. ADDING YOUR BUSINESS TO GOOGLE PLACESINFORMATION YOU NEED FOR YOUR LISTING• Phone Number • You’ll want to use a local phone number instead of toll free number. You want your customers (and Google) to recognize the number as a local number they can trust p: 970-430-6020 m: 970-710-1298 e: robjsmithjr@gmail.com ©Rob Printing, LLC
  155. 155. After you login click on “List your business” p: 970-430-6020 m: 970-710-1298 e: robjsmithjr@gmail.com ©Rob Printing, LLC
  156. 156. ADDING YOUR BUSINESS TO GOOGLE PLACES After you login click on “List your business” p: 970-430-6020 m: 970-710-1298 e: robjsmithjr@gmail.com ©Rob Printing, LLC
  157. 157. p: 970-430-6020 m: 970-710-1298 e: robjsmithjr@gmail.com ©Rob Printing, LLC
  158. 158. ADDING YOUR BUSINESS TO GOOGLE PLACES p: 970-430-6020 m: 970-710-1298 e: robjsmithjr@gmail.com ©Rob Printing, LLC
  159. 159. ADDING YOUR BUSINESS TO GOOGLE PLACES p: 970-430-6020 m: 970-710-1298 e: robjsmithjr@gmail.com ©Rob Printing, LLC
  160. 160. ADDING YOUR BUSINESS TO GOOGLE PLACES Select your country & enter your Business phone p: 970-430-6020 m: 970-710-1298 e: robjsmithjr@gmail.com ©Rob Printing, LLC
  161. 161. ADDING YOUR BUSINESS TO GOOGLE PLACES Select your country & enter your Business phone Select “Find business information.” p: 970-430-6020 m: 970-710-1298 e: robjsmithjr@gmail.com ©Rob Printing, LLC
  162. 162. ADDING YOUR BUSINESS TO GOOGLE PLACES Select your country & enter your Business phone Select “Find business information.” If your business appears you can “Claim” your listing p: 970-430-6020 m: 970-710-1298 e: robjsmithjr@gmail.com ©Rob Printing, LLC
  163. 163. Enter Basic information: • Business Name • Address • Phone Number • Email Address • Website • Description of your business – Your description should describe “What Your Business Does” – Not “Who You Are”p: 970-430-6020 m: 970-710-1298 e: robjsmithjr@gmail.com ©Rob Printing, LLC
  164. 164. YOUR COMPANY - Phone - Email
  165. 165. ADDING YOUR BUSINESS TO GOOGLE PLACESTHE IMPORTANCE OF A DESCRIPTIONYOUR COMPANY - Phone - Email
  166. 166. ADDING YOUR BUSINESS TO GOOGLE PLACESTHE IMPORTANCE OF A DESCRIPTION • Create a keyword-rich, well targeted description • Use as much of the 200 characters as you can • Provide a human readable description that targets words that potential customers would use to search for your business typeYOUR COMPANY - Phone - Email
  167. 167. p: 970-430-6020 m: 970-710-1298 e: robjsmithjr@gmail.com ©Rob Printing, LLC
  168. 168. ADDING YOUR BUSINESS TO GOOGLE PLACESTHE IMPORTANCE OF A CATEGORY CHOICES p: 970-430-6020 m: 970-710-1298 e: robjsmithjr@gmail.com ©Rob Printing, LLC
  169. 169. ADDING YOUR BUSINESS TO GOOGLE PLACESTHE IMPORTANCE OF A CATEGORY CHOICES• Categories: – Picking the right categories is critical for optimizing the listing – You must select at least one of Google’s categories – Up to 4 more categories can be custom – Place your categories in order of importance p: 970-430-6020 m: 970-710-1298 e: robjsmithjr@gmail.com ©Rob Printing, LLC
  170. 170. p: 970-430-6020 m: 970-710-1298 e: robjsmithjr@gmail.com ©Rob Printing, LLC
  171. 171. • Categories should say what your business is (e.g. Real Estate Agent), not what it does (e.g. List and Sell Homes) p: 970-430-6020 m: 970-710-1298 e: robjsmithjr@gmail.com ©Rob Printing, LLC
  172. 172. • Categories should say what your business is (e.g. Real Estate Agent), not what it does (e.g. List and Sell Homes)• Put most important category names in order top to bottom p: 970-430-6020 m: 970-710-1298 e: robjsmithjr@gmail.com ©Rob Printing, LLC
  173. 173. • Categories should say what your business is (e.g. Real Estate Agent), not what it does (e.g. List and Sell Homes)• Put most important category names in order top to bottom• If Google has pre populated categories that fit your needs, use those p: 970-430-6020 m: 970-710-1298 e: robjsmithjr@gmail.com ©Rob Printing, LLC
  174. 174. p: 970-430-6020 m: 970-710-1298 e: robjsmithjr@gmail.com ©Rob Printing, LLC
  175. 175. • Choose whether all customers come to the business or the business serves customers at there locationsp: 970-430-6020 m: 970-710-1298 e: robjsmithjr@gmail.com ©Rob Printing, LLC
  176. 176. • Choose whether all customers come to the business or the business serves customers at there locations • Here you can hide your address if you have a home based business or no storefrontp: 970-430-6020 m: 970-710-1298 e: robjsmithjr@gmail.com ©Rob Printing, LLC
  177. 177. • Choose whether all customers come to the business or the business serves customers at there locations • Here you can hide your address if you have a home based business or no storefront • You may also specify how far you travel to serve customersp: 970-430-6020 m: 970-710-1298 e: robjsmithjr@gmail.com ©Rob Printing, LLC
  178. 178. Add your hours of operation and payment options You may also add any photos, ad images and promotional videos you may have for your business p: 970-430-6020 m: 970-710-1298 e: robjsmithjr@gmail.com ©Rob Printing, LLC
  179. 179. p: 970-430-6020 m: 970-710-1298 e: robjsmithjr@gmail.com ©Rob Printing, LLC
  180. 180. • Tell prospects about your products and servicesp: 970-430-6020 m: 970-710-1298 e: robjsmithjr@gmail.com ©Rob Printing, LLC
  181. 181. • Tell prospects about your products and services • Brands you carryp: 970-430-6020 m: 970-710-1298 e: robjsmithjr@gmail.com ©Rob Printing, LLC
  182. 182. • Tell prospects about your products and services • Brands you carry • Compelling information about your businessp: 970-430-6020 m: 970-710-1298 e: robjsmithjr@gmail.com ©Rob Printing, LLC
  183. 183. p: 970-430-6020 m: 970-710-1298 e: robjsmithjr@gmail.com ©Rob Printing, LLC
  184. 184. • Validate your listing with a PIN – Choose to validate by phone call to your business number (immediate) – Or a postcard to your business address (2-3 weeks) – Enter PIN to activate your accountp: 970-430-6020 m: 970-710-1298 e: robjsmithjr@gmail.com ©Rob Printing, LLC
  185. 185. p: 970-430-6020 m: 970-710-1298 e: robjsmithjr@gmail.com ©Rob Printing, LLC
  186. 186. ADDITIONAL FEATURES OF GOOGLE PLACES p: 970-430-6020 m: 970-710-1298 e: robjsmithjr@gmail.com ©Rob Printing, LLC
  187. 187. ADDITIONAL FEATURES OF GOOGLE PLACES • Offers Section: Create a coupon p: 970-430-6020 m: 970-710-1298 e: robjsmithjr@gmail.com ©Rob Printing, LLC
  188. 188. ADDITIONAL FEATURES OF GOOGLE PLACES • Offers Section: Create a coupon • Customer can print coupon or show it on mobile phone to get discount p: 970-430-6020 m: 970-710-1298 e: robjsmithjr@gmail.com ©Rob Printing, LLC
  189. 189. GOOGLE PLACES REVIEWSLET YOUR CUSTOMERS SPREAD THE WORD
  190. 190. GOOGLE PLACES REVIEWSLET YOUR CUSTOMERS SPREAD THE WORD• Reviews by customers can enhance your Google Places ranking
  191. 191. GOOGLE PLACES REVIEWSLET YOUR CUSTOMERS SPREAD THE WORD• Reviews by customers can enhance your Google Places ranking
  192. 192. GOOGLE PLACES REVIEWSLET YOUR CUSTOMERS SPREAD THE WORD• Reviews by customers can enhance your Google Places ranking• Some ideas for soliciting reviews are: – Call your best customers and ask – Append the request to e-mail newsletters – Ask for a review during follow-up calls – E-mail a review request to happy customers
  193. 193. p: 970-430-6020 m: 970-710-1298 e: robjsmithjr@gmail.com ©Rob Printing, LLC
  194. 194. CHOOSING YOUR KEYWORDSHOW TO CONSUMERS LOOK FOR YOU? p: 970-430-6020 m: 970-710-1298 e: robjsmithjr@gmail.com ©Rob Printing, LLC
  195. 195. CHOOSING YOUR KEYWORDSHOW TO CONSUMERS LOOK FOR YOU? • Keyword selection is the most important part of optimizing your Google Places listing – and also the most difficult p: 970-430-6020 m: 970-710-1298 e: robjsmithjr@gmail.com ©Rob Printing, LLC
  196. 196. CHOOSING YOUR KEYWORDSHOW TO CONSUMERS LOOK FOR YOU? • Keyword selection is the most important part of optimizing your Google Places listing – and also the most difficult p: 970-430-6020 m: 970-710-1298 e: robjsmithjr@gmail.com ©Rob Printing, LLC
  197. 197. CHOOSING YOUR KEYWORDSHOW TO CONSUMERS LOOK FOR YOU? • Keyword selection is the most important part of optimizing your Google Places listing – and also the most difficult • Proper keyword selection is critical for ensuring the right customers find your products and/or services p: 970-430-6020 m: 970-710-1298 e: robjsmithjr@gmail.com ©Rob Printing, LLC
  198. 198. p: 970-430-6020 m: 970-710-1298 e: robjsmithjr@gmail.com ©Rob Printing, LLC
  199. 199. TOO POWERFUL TO IGNOREMIND OF THE LOCAL CONSUMER p: 970-430-6020 m: 970-710-1298 e: robjsmithjr@gmail.com ©Rob Printing, LLC
  200. 200. TOO POWERFUL TO IGNOREMIND OF THE LOCAL CONSUMER • 43% of all searches on Google are related to searches for local services or businesses – (comScore Networks). p: 970-430-6020 m: 970-710-1298 e: robjsmithjr@gmail.com ©Rob Printing, LLC
  201. 201. TOO POWERFUL TO IGNOREMIND OF THE LOCAL CONSUMER • 43% of all searches on Google are related to searches for local services or businesses – (comScore Networks). p: 970-430-6020 m: 970-710-1298 e: robjsmithjr@gmail.com ©Rob Printing, LLC
  202. 202. TOO POWERFUL TO IGNOREMIND OF THE LOCAL CONSUMER • 43% of all searches on Google are related to searches for local services or businesses – (comScore Networks). • 97% of consumers use the Internet to find and research products or services in their local area - (The Kelsey Group). p: 970-430-6020 m: 970-710-1298 e: robjsmithjr@gmail.com ©Rob Printing, LLC
  203. 203. TOO POWERFUL TO IGNOREMIND OF THE LOCAL CONSUMER • 43% of all searches on Google are related to searches for local services or businesses – (comScore Networks). • 97% of consumers use the Internet to find and research products or services in their local area - (The Kelsey Group). p: 970-430-6020 m: 970-710-1298 e: robjsmithjr@gmail.com ©Rob Printing, LLC
  204. 204. TOO POWERFUL TO IGNOREMIND OF THE LOCAL CONSUMER • 43% of all searches on Google are related to searches for local services or businesses – (comScore Networks). • 97% of consumers use the Internet to find and research products or services in their local area - (The Kelsey Group). • 82% of people performing an online local search follow-up via an online inquiry, phone call or visit to an offline local business. Searchers decide which local business to spend their money at by the businesses they find on the Internet - (Local Marketing Source). p: 970-430-6020 m: 970-710-1298 e: robjsmithjr@gmail.com ©Rob Printing, LLC
  205. 205. p: 970-430-6020 m: 970-710-1298 e: robjsmithjr@gmail.com ©Rob Printing, LLC
  206. 206. TAKE THE FIRST STEPBECOME FINDABLE WHEN LOCAL CONSUMERS ARE LOOKING FOR YOU p: 970-430-6020 m: 970-710-1298 e: robjsmithjr@gmail.com ©Rob Printing, LLC
  207. 207. TAKE THE FIRST STEPBECOME FINDABLE WHEN LOCAL CONSUMERS ARE LOOKING FOR YOU• An Optimized Google Places Listing is just one local marketing strategy that needs to be implemented to ensure local customers find your business p: 970-430-6020 m: 970-710-1298 e: robjsmithjr@gmail.com ©Rob Printing, LLC
  208. 208. TAKE THE FIRST STEPBECOME FINDABLE WHEN LOCAL CONSUMERS ARE LOOKING FOR YOU• An Optimized Google Places Listing is just one local marketing strategy that needs to be implemented to ensure local customers find your business p: 970-430-6020 m: 970-710-1298 e: robjsmithjr@gmail.com ©Rob Printing, LLC
  209. 209. TAKE THE FIRST STEPBECOME FINDABLE WHEN LOCAL CONSUMERS ARE LOOKING FOR YOU• An Optimized Google Places Listing is just one local marketing strategy that needs to be implemented to ensure local customers find your business• People search online in many ways p: 970-430-6020 m: 970-710-1298 e: robjsmithjr@gmail.com ©Rob Printing, LLC
  210. 210. TAKE THE FIRST STEPBECOME FINDABLE WHEN LOCAL CONSUMERS ARE LOOKING FOR YOU• An Optimized Google Places Listing is just one local marketing strategy that needs to be implemented to ensure local customers find your business• People search online in many ways p: 970-430-6020 m: 970-710-1298 e: robjsmithjr@gmail.com ©Rob Printing, LLC
  211. 211. TAKE THE FIRST STEPBECOME FINDABLE WHEN LOCAL CONSUMERS ARE LOOKING FOR YOU• An Optimized Google Places Listing is just one local marketing strategy that needs to be implemented to ensure local customers find your business• People search online in many ways• A presence in multiple places online will make it easier for people to find your business p: 970-430-6020 m: 970-710-1298 e: robjsmithjr@gmail.com ©Rob Printing, LLC
  212. 212. p: 970-430-6020 m: 970-710-1298 e: robjsmithjr@gmail.com ©Rob Printing, LLC
  213. 213. MAKE THE DECISION TODAYYOU CAN’T AFFORD TO NOT BE FINDABLE p: 970-430-6020 m: 970-710-1298 e: robjsmithjr@gmail.com ©Rob Printing, LLC
  214. 214. MAKE THE DECISION TODAYYOU CAN’T AFFORD TO NOT BE FINDABLE • You now have the knowledge to – Get started – Do something – Start leveraging the incredible tools and opportunities available to you p: 970-430-6020 m: 970-710-1298 e: robjsmithjr@gmail.com ©Rob Printing, LLC
  215. 215. The Local Marketing Guyp: 970-430-6020 m: 970-710-1298 e: robjsmithjr@gmail.com ©Rob Printing, LLC
  216. 216. THANKS! TILL NEXT TIME! I focus on getting local businesses more customers by getting them found on the Internet first. The Local Marketing Guyp: 970-430-6020 m: 970-710-1298 e: robjsmithjr@gmail.com ©Rob Printing, LLC
  217. 217. Social Media VIDEO Marketing will be happy to discuss your local internet marketing needs with you and implement the appropriate strategies for an optimized internet presence. Rob Smith orRepresentative at Social Media VIDEO Marketing www.SocialMediaVIDEOmarketing.com robjsmithjr@gmail.com p: (970) 430-6020 m: (970) 710-1298 ©Rob Printing, LLC

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