More Related Content Similar to Social Media Strategies - SBS Presentation (20) More from Ross Dawson (10) Social Media Strategies - SBS Presentation2. Agenda
What & types?
Why & how?
Why engage your business?
Some examples at SBS
Summary - what does success look like?
3. Social media..
The use of electronic &
internet tools for the purpose
of sharing and discussing
information and experiences
with others.
4. It’s not niche
− 5.1 social networking
− 7 sharing photos
− 3.6 sharing video
− 4.5m reading blogs (1.5 with own
blog)
− 3.2 submit product review
The Nielsen Online Consumer Generated Media Report 2008
6. Why Engage?
− Reach out & connect to customers
− Brand awareness
− Provide unique & relevant
information
− Stronger insights
− Build advocates - loyalty
− Consumer validation
7. Types of Strategy
Establish your strategy
Types:
− Awareness
− Customer Relations
− Crisis Management
− Corporate Reputation Management
− Event Activation
− Product Promotion & Sales
− Internal Communications
9. Overarching Principals
1. Listen & Understand
2. Context & Commitment
3. Create & Deliver
4. Listen, Engage & Facilitate
5. Evaluate, Learn & Listen again…