On Friday the 5th of May, CreateWOWmarketing presented the following photography in communications deck to the Iowa Association of Electric Cooperatives. In the presentation, we discussed the use of photography as a communication tool as well as showed the audience some tips and tricks for making their photos better. Then we broke out into groups and shot some test photos using some of the styles and techniques mentioned in the presentation. Overall, it was a great day. We hope they left the seminar with a new passion for photography and the power of a simple image.

1. Photography & Communication
in the 21st Century
May 4, 2012

2. Photography & Communication
analytic creative

3. Photography & Communication

4. Photography & Communication
“Photography is a way of feeling, of touching, of
loving. What you have caught on film is captured
forever... it remembers little things, long after you
have forgotten everything.”
Aaron Siskind, 1973

5. Photography & Communication
“Photography is the greatest form of creative
communication with the most intricate set of rules
any artist could ever want to eventually ignore.”
Andrew B. Clark, 1991

6. Photography & Communication
The mode, method, theme and approach to photography is vast.
A “photo” can be created with a cardboard box and tinfoil OR
a life-savings and an ounce of passion.

7. Principles, Style & Technique
While the “Art” of photography has been around
since the late 19th century, the principals, style and
technique of photography are ever-evolving.

8. Principles, Style & Technique
Select Focus / Controlling Depth Of Field (DOF)

9. Principles, Style & Technique
Composition – The 9-Grid Rule (or Rule of Thirds)

10. Principles, Style & Technique
Color vs. Black & White

11. Principles, Style & Technique
Color vs. Black & White

12. Principles, Style & Technique
The ZONE System!

13. Principles, Style & Technique
The ZONE System!

14. Principles, Style & Technique
The ZONE System – THE MASTER!!!

15. Principles, Style & Technique
Lighting – Studio vs. Ambient

16. Principles, Style & Technique
Lighting – Studio vs. Ambient

17. Principles, Style & Technique
Lenses (holy cow… there are so many!)

18. Principles, Style & Technique
Lenses
50mm – Closest to “human eye”
Usually comes with Camera kit
• Quality over Quantity
• Glass
• Aperture / Speed
• Auto Focus
• Image Stabilization (VR)

19. Principles, Style & Technique
Lenses  ZOOM
18mm to 200mm – Widest Versatility
Often come with advanced Camera kit
• Quality over Quantity
• Glass
• Aperture / Speed
• Auto Focus
• Image Stabilization (VR)

20. Principles, Style & Technique
Lenses  Custom Fun and Shenanigans
Fisheye Lenses – Widest Field
of view (most bizarre effect)

21. Principles, Style & Technique
Point-and-shoot, hand-held or otherwise

22. Principles, Style & Technique

23. Thematic Approach
Photo-journalism / Document Life
(birth to death and everything in between)
Photography for more than “Art.” -- create images in
order to tell a {news} story. – EMOTION.
Eddie Adams
*Andrew B. Clark
Steve McCurry
Alfred Eisenstaedt
*The only time MY photos will be
seen in this kind of company! 

24. Thematic Approach
Landscape / Environmental
Illustrate / document your surroundings in an artistic
or emotive fashion (broad or micro).
Brent Isenberger
Bruce Dale
Ansel Adams
*Andrew B. Clark

25. Thematic Approach
Architectural
Illustrate / document specific structures in an artistic
or emotive fashion (interior, exterior, broad or micro).
Bedford Lemere
Chad Jackson
Brent Isenberger
*Andrew B. Clark

26. Thematic Approach
Abstract
Take the everyday and make it an element of design
and interest within the camera lens.
Aaron Siskind Patricia Sweeney
Ted VanCleave
*Andrew B. Clark

27. Thematic Approach
Portrait
Capture a person – not only their image, but their
emotions and existence at that particular time.
*Andrew B. Clark
Annie Leibovitz
Martin Schoeller
Cory Smith

28. “Tell me and I'll forget; show me and I may
remember; involve me and I'll understand.”
– Chinese Proverb
1533 Linden Street, #100, Des Moines, Iowa 50309
Phone: 515-257-MKTG (6584) • www.createWOWmarketing.com
Twitter: @TheBrandChef • Andrew@createWOWmarketing.com
www.TheBrandChef.com