This exploration is a continuation of the Confluence of Humans with Technology and the Environment, here I am exploring the robots and robotics and the impact these applications have on our humanness and the environment. This presentation is created for the Institute of Ethics & Emerging Technologies http://ieet.org/index.php/IEET/more/spataro20130724

1. Confluence of Man with Machine
by Tery Spataro
Hi-Ho! Hi-Ho
Off to Work
Robbie Goes

2. I find technology exciting and inspiring,
especially when technologies have a deeper
purpose such as providing a better quality of
life, expanding our preservation, and/or
keeping the planet healthy; these are good
uses of technologies.
Though in our quest for creating technologies
we seem to be overlooking the impact these
technology is having on us and we seem to be
creating a path in which we are appending or
diminishing our own humanness and
hastening the demise of the environment.
In this exploration, I look at the use of robotics
and robots and ask: Why not have a deeper
consideration of the consequences these
applications are having on humanity and
the environment.
“There is nothing
we as humans
can‟t create!“
Photograph: U. Bellhsuser/Getty Images/ScienceFoto RM

3. We Play God
Our preoccupation with the
recreation and simulation of
the human form has always
been alluring.
We can’t seem to overcome
our need to recreate our
humanism.

4. Take-On Different Forms

5. Embrace the
Exoskeleton
Medical benefits of fusing
robotics parts to replace
damaged or lost
limbs, eyes, ears and even
our heart.

6. “About half of the U.S. population has some form of
cognitive, emotional or physical condition. We're
talking about a lot of people who could be repaired. .
. . A person with paralysis wants to walk. A person
who cannot see wants to see. It should be the right of
every human being to move freely, to touch, to
feel, to live life without profound depression, or
profound delusion.” - Dr. Hugh Herr.
Photograph: Sports Illustrated | Getty Images
Source: Wall Street Journal

7. Jan Scheuermann is a remarkable
woman, paralyzed from the neck down, she
able to control her robotic arm with her mind.
Source: KurzweilAINetwork

8. Cochlear implant allows this child
the ability to hear.
Source: TechFam

9. Henry Evans has been a quadriplegic
for over 10 years, and for the first
time scratches an itch.
Source: IEEE Spectrum

10. “If successful, the bionic eye has the
potential to help over 85 percent of
those people classified as legally blind.”
– Professor Mark Armstrong
Source: ABC News AU
Photograph: Yahoo 7

11. Not forgetting our insides, Carmat
Artificial Heart will give new life.
Photograph: Carmat
Source: Yahoo News AU

12. Defending
Humanism
Our preoccupation to
assimilate ourselves goes
from utilitarian needs to
self-glorification.

13. Francine Hardaway
models and uses Google
Glass.
But our emergence with
tech didn’t start with
Google Glass.
Source: Francine Hardaway
Photograph: Francine Hardaway

14. “Technology is evolving us, as we
become a screen-staring, button-
clicking new version of homo
sapiens. We now rely on "external
brains" (cell phones and computers)
to communicate, remember, even
live out secondary lives. But will
these machines ultimately connect
or conquer us?”
– Amber Case
Photograph: Core 77

15. Biohacking is in an “art-form”
stage; clearly red flags should be
raised.
Photograph: Quinn Norton

16. The beauty of the fusion of
man with machine. An
impressive aesthetic vision by
The Input Devices and Music
Interaction Laboratory.
Source and Photograph: The Creator Project

17. “As man merges with machine,
we're dealing fundamentally
with an ontological shift, a shift
in the ground of being.“
- Eric Kingsbury
Photograph: The Verge

18. Recreation
of Us
With creation of robots,
no difference. Here we are
melding our humanness
with materials to transform
utilitarian needs.
Source: Rethink Robotics

19. The beginning
of our merging
with machines.
Survival & Sustenance
Transportation
Communication
As our population
grows so do our
demands.
Need for automation
takes over.
The need for human
involvement becomes
less important.
Our
existence is
challenged.Manufacturing
Nick Bostrom, „Are we
nothing more than a
computer simulation?‟
Source: Rethink Robotics
Photograph: StarTrek
Source: Tweaktown
Baxter created to
compete with China.
Symbiotic relationship
of man with machine.

20. Robots in retail help keep shelves stocked
and note shopping obstacles.

21. Lettuce bots do the work for 2 dozen workers "The fundamental question for
consumers is who and, now, what do you want picking your food; a machine or a
human, who with the proper training and support, can" Erik Nicholson, national
vice president of the United Farm Workers of America. (USAToday. 2013)
Photograph: Marcio Jose Sanchez, AP
Source: USAToday

22. “I teach innovation and creativity in
business; Foxconn, the Chinese
electronics manufacturer, was in the
news last year because of worker
suicides. Last December, Foxconn
broke ground on a fully automated
“robot” factory that, they said at the
time, would eliminate up to 500,000
jobs. My students are often shocked by
the human implications of such an
automated factory. A half a million jobs
lost is a stunning...” - Eric Kingsbury
Source: Kiteba
Source: SingularityHub
“Foxconn aims to
replace 1 million
Foxconn workers with
Robots within 3 years.”
- Terry Tai-Ming
Gou, Founder/Chainman of
Foxconn

23. Source: Space.com
The United States military
has been envisioning a
future in which robots
could replace humans as
responders in disaster
zones. (Space.com.2013)

24. Job Creation
-
200,000,000
400,000,000
600,000,000
800,000,000
1,000,000,000
1,200,000,000
1,400,000,000
1,600,000,000
World Population 7,099,445,570
As of 07202013 14:20 AZMST
Robots/RoboticsHumans
70% of the total industrial robot sales in 2012 went to
Japan, China, United Sates, South Korea and Germany.
Japan and Germany have declining populations.
Manufacturing accounts for only 11% of employment in US.
2013 Unemployment %
Spain 27.20
Italy 12.20
Finland 10.80
Belgium 8.60
Sweden 8.20
United States 7.60
Germany 5.30
China 4.10
Japan 4.10
South Korea 3.20
Singapore 1.90
Source: Trading Economics, Everything Robotics, World Robotics, Metra Martech
Photograph: Fanbox
0
50
100
150
200
250
300
350 Top Countries by
Robot Density 2008
Most Populous Countries

25. Strengths Weaknesses
We need so much
food, clothing, shelter,
comfort, sleep. We
need money.
We make mistakes.
They need so very
little, are tireless, never
asking for a raise.
Performing the same
task over and over
again without flaw.

26. Download Your Conscience
2045 Project says
we’ll be able to
download/upload our
minds – perhaps into
toasters.

27. Are We Selfish
Creators?

28. At What
Cost
While we are in our creative
innovative acts, what thought
have we given to the purpose and
usage of robots; how will they
effect us and our humanity, our
environment?

29. Industry has severely polluted Shanghai [Disney resort], which cripples our natural supply of oxygen.
Does our focus on our mechanical selves
diminish our need to focus on the rapidly
changing environment, making us less likely to be
concerned?

30. Robo-bees solve the pollination
problem, what does this mean for dying bee
population or the animals that eat bees?
How does this play into the use of GMOs?

31. “Robots Will Steal Your Job,
but That's OK” - Federico Pistono
A sweet positive outlook on the future indicative of millennials.

32. On-the-one-hand

33. Photograph: How To Create A Mind Photograph: NYTimes
“I have no doubt we can build brain-like
systems that are larger and faster than human
brains. This doesn’t imply we will have
humanlike robots like you see in popular
fiction. I don’t think that’s likely.
Instead, intelligent systems will no longer just
help us manage our everyday world." Jeff
Hawkins
“We‟re going to become increasingly non-
biological to the point where the non-
biological part dominates and the biological
part is not important any more. In fact the
non-biological part – the machine part – will
be so powerful it can completely model and
understand the biological part. So even if that
biological part went away it wouldn‟t make
any difference.” Ray Kurzweil
“A second dream of robotics is that we will
gradually replace ourselves with our robotic
technology, achieving near immortality by
downloading our consciousnesses. We are
beginning to see intimations of this in the
implantation of computer devices into the
human body. But if we are downloaded into
our technologies, what are the chances that
we will thereafter be ourselves or even
human?” Bill Joy
Kurzweil vs Hawkins vs Joy
Photograph: Singularity Blog

34. Do you believe the more
humans merge with machines
the more we lose sight of the
natural environment we live in?
Yes
No
25%
75%
“From the perspective of a robot, or any other autonomous
technological artifact, the wired ecosystem is likely to have the
most "biological" and "psycho-emotional" meaning, not the
plants and animals. So the question might be one of degrees
or of fusion: to what extent does the human consciousness
need the old ecology, and to what extent that old ecology can
be married to the new techno-ecology. Is there a possible
balance, does that have value, how can it be done?”
– Eric Kingsbury

35. Our narcissistic tendencies may destroy our
humanness, therefore we need custodians who will
preserve the planet and its creatures – perhaps this is
the good that will come out of our transhuman selves.

36. Nostalgia vs Evolution

37. Nostalgia vs Evolution
What do you think?

38. Tery Spataro is widely known for helping brands understand the role
technology plays in marketing, innovation and retail environment.
Wielding over two decades of experiences in marketing, as a digital
strategist, Tery takes a deep look into understanding why, what and
who.
Industry agnostic, she’s created strategies for Automotive, Beverage
and Food, Consumer Package Goods
[CPG], Education, Energy, Entertainment, Healthcare, Insurance, Pha
rmaceutical, Non-Profit and Retail brands.
Tery’s bringing digital to life in physical space, having worked with
Bloomingdales, Michael’s craft store, Sally Hansen, Novartis, Whole
Foods and Nine West.
She helps clients by identifying problems with
marketing, communication, branding and retail space. She provides
research, strategy, and creative ideas with a clear direction on how to
proceed.
Tery held executive roles with top agencies and served as senior
strategist for several consulting firms. No stranger to entrepreneurial
life, Tery founded/co-founded, self-funded, and operated 7 startups.
Throughout the years she lectured at universities and international
conferences providing valuable thought leadership and is quoted in
books and articles about business and marketing. Tery has MBA in
marketing from Regis University. Wrote and illustrated a book about
quantum perceptions called “The Other Side of the Box”.
Bio || Glossi || Twitter || LinkedIn || The Book || Pinterest || Slideshare
Special thanks to Rick Colby for editing.

39. Stuff I Did
 The Future is Now – A look at the confluence of Us, with technology and the environment.
 Digital Experiences & Shopping – cheeky overview of the buyer’s decision making process using
digital, the future of in-store retail and use of digital experiences.
 Digital Strategy – a look at digital strategy a usages for innovation, communication and promotion.
 Fashion Intelligentsia - research report I did to provide insights into how fashion minded women
acquire information for shopping. This report was voted the best of Slideshare.
 The Changing World of Digital - looks at digital communication from a historical perspective and
identifies the way the consumer changes from passive involvement to participant.
 Healthy Digital - explores who the natural and organic consumer is and identifies their digital behavior.
 Community During Crisis – what Governments can learn from the Boulder Community’s usage of
Social Media during the Boulder Fire.
 Digital Marketing Strategy vs Tactics – Asking strategic questions, forming ideas and identifying tactics.
 The Other Side of the Box - the story about a cat, box and perception. “The Other Side of the Box” a
book about perception, a cat and quantum thoughts.

40. A curious book about a
cat and box available at
Lulu.com
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