Change management has become more relevant in today's business context. Our MBA group addressed the following questions "What is change management?", "Why is it important?" and "Why is change management overstated?". We concluded with some useful principles in order to manage change successfully.

1. MANAGEMENT OF CHANGE
AGENDA
1.What is Change Management?
2.Why is Change Management vital?
3.Why is Change Management being overstated?
4.Conclusion
Team members
 Ted Thanh Tran
Lim Pei Ling
 Justin Tan
 Tan Sen Pee
 John Lu

2. WHAT IS CHANGE MANAGEMENT ?
 “Change is the only constant”
 Systematic and professional approach
 Planned reaction to pressures
Technological
Economic
Social
Regulatory
Political
Competitive forces

3. WHY IS CHANGE MANAGEMENT
VITAL?
 At organization level - to survive and thrive
 Forces driving for change: globalization, customers, and
technology
 At individual level - to secure job
 Upgrade skills
 Stay relevant

4. Only few organizations successfully achieve objectives of
change.
Most employees are uncomfortable with change.
Need for dedicated study on change management
Benefits: Force Field Analysis, change resistance, and change
leadership.

5. WHY IS CHANGE MANAGEMENT
BEING OVERSTATED?
 At organization level
 Lack of external driven force due to protection from
patent & monopoly
 At individual level
 Psychological contract
 Law of Effect

6. CONCLUSION
“Change is one you must manage, and manage well if you
want to deliver on time, on budget, and within
the quality defined by the client.”
(Claudia Baca, 2005)
The qualified person will realise that any statement of
strategic intent do deteriorates. He will constantly re-examine
the espoused strategic intent and adapt it to
the conditions which the present situation demands.

7. All products and/or organisation may eventually starts to decline
at some point in time on its product or business life cycle, and
the immediate question is to seek the strategic inflection point.
Eg. pharmaceutical / telecommunication industry
Resistance is the natural human response to change.
People frequently use a one-size-fits-all approach when trying to
convince their bosses, peers and staff.
People will change when effective, informative communication
and incentives are received !!!