This slide show describes my online retail site, OldMaidCatLady.com, outlining its features and appealing to One Spark voters and funders to support it so I can achieve my original vision for the site. Old Maid Cat Lady sells products for cats and cat lovers, but goes far beyond that to offer information on feline care and behavior, upcoming cat-related events, advocacy issues, support for non-profit groups helping cats, and fun things for people who love cats! This slide show describes all of that in more detail. Enjoy!

1. Help for
OldMaidCatLady.com
The Online Department Store…and More…
for Cats and Cat Lovers!

2. The vision for OldMaidCatLady.com:
Where it is now:
1.
An online
department store
for cats and cat
lovers!



Over 2,700 products
from 80 suppliers
Shipped directly to
you from our
suppliers’
warehouses
Products for both
cats and people who
love cats!

3. Shopping on OldMaidCatLady.com

Over 2,700
products for cats &
people

Flyout menus
make it easy
to zero in on
what you
want!

4. Shopping on OldMaidCatLady.com

Over 2,700 products
for cats & people

Flyout menus

Search tools can
help you find
exact items, if
you already know
what you want!

There’s one on
the left and
right side of
every page of
the site

5. Shopping on OldMaidCatLady.com

Over 2,700 products for cats &
people

Flyout menus

Search tools

Can’t find what you
want? Use the Product
Request form, from the
link found at the bottom
of every page, and we’ll
try to find that item for
you!

6. But OldMaidCatLady.com is more than just
another online store!
1.
Online Store
2.
We’re a source of
information on cat
care, behavior, and
advocacy issues:

The informative
blog has in-depth
articles on many
subjects!

7. …information on cat care, behavior &
advocacy:

Blog

Articles, cat
facts, or links to
related blog
posts appear on
many of Old
Maid Cat Lady’s
category pages!

8. …information on cat care, behavior &
advocacy:

Blog

Info on Category Pages

Useful
information in
product copy
helps people new
to life with cats
understand why
they need the
product and how
to use it!

9. …information on cat care, behavior &
advocacy:

Blog

Info on Category Pages

Product Copy

The Links page
has dozens more
sites of interest to
cat lovers!

10. …information on cat care, behavior &
advocacy:

Blog

Info on Category Pages

Product Copy

Links page

Free downloadable
brochures help people
understand their
cats, or advocate for
them on public policy
issues!

11. …information on cat care, behavior &
advocacy:

Blog

Info on Category Pages

Product Copy

Links page

Brochures

Cat Calendar lists
upcoming catrelated events
throughout the
USA!

12. But OldMaidCatLady.com is still more!
1.
Online store
2.
Source of information
3. Support
for
non-profit
groups helping
cats!

13. How we help groups helping cats:

Rescue Time
section of the site
carries bulk items
at minimal
markups so
supporters can
buy them for their
favorite cat
rescue groups!

14. How we help groups helping cats:

Rescue Time section

Groups can create
Wish Lists and
share them with
supporters!

15. How we help groups helping cats:

Rescue Time section

Wish Lists

We donate items
to groups for
silent auctions or
door prizes for
their fundraisers!

16. How we help groups helping cats:

Rescue Time section

Wish Lists

Donated Items

Documented
non-profit
groups can get
special nonadvertised
pricing on bulk
orders!
Shhh!
Order 10
or more
and your
price
drops to
$33.95!

17. How we help groups helping cats:

Rescue Time section

Wish Lists

Donated Items

Special Pricing

Cat Champions of the
Week earn 10% of
OMCL’s net proceeds
for their week, and
get opportunities for
local publicity!

18. We also have a lot of fun!
1.
Online store
2.
Source of information
3.
Help for cat groups
4. Fun
features!

19. Here’s Lynn’s YouTube video that explains
how the site got its name!

20. Fun Features on OldMaidCatLady.com:

If the name of the
site isn’t also a
clue, much of the
site copy is
written with a
wink and a smile!

21. Fun Features on OldMaidCatLady.com:

Name

Site copy

Many of our
products
acknowledge
the absurdity
of the site’s
concept!

22. Fun Features on OldMaidCatLady.com:

Name

Site copy

Products

Many of the
category pages
have amusing
quotes from
famous cat lovers!

23. Old Maid Cat Lady is also Social!

You’ll find Old
Maid Cat Lady on
Facebook, Twitte
r, LinkedIn, and
Google+, along
with a host of
other social
networking sites
related to cats or
pets!

24. Socializing with Old Maid Cat Lady

Pages on all the social
networking sites

Our Twitter feed is on
the left-hand side of the
site’s home page!
And you can post a tweet
directly from there!

25. Socializing with Old Maid Cat Lady

Profiles on social networking sites

Twitter feed on home page

You can post comments
about a product on
Facebook, directly from
that product page on Old
Maid Cat Lady!

26. Socializing with Old Maid Cat Lady

Profiles on social networking
sites

Twitter feed on home page

Post Facebook comments
from product pages

Share products on
Google+, Facebook,
Twitter, or Pinterest
using the social
media buttons above
each product!

27. Socializing with Old Maid Cat Lady

Profiles on social
networking sites

Twitter feed on home page

Post Facebook comments
from product pages

Share with social media
buttons

Sign up for our enewsletters for
even more detailed
and personalized
information!

28. So, why is Old Maid Cat Lady
at One Spark?
Surprisingly, all this has
been done over the past
4 years by one genuine
old maid cat lady!

29. Why we’re at One Spark…
Far from a faceless
corporation, Lynn currently:
 Finds all the products
 Writes all the site copy
 Tweaks the site for SEO
 Does all the data entry and
product inventory updates
 Processes and follows up on
all the orders, and
 Handles all marketing for the
site, including blogging, social
media, emails, shows, and
advertising.
Yowza!

30. Obviously, Lynn could use some help!
Here’s Lynn’s desk on a typical
day:
And here are two bins of literature
from past Global Pet Expos, with lots
more great items from companies
who want to sell their products
through Old Maid Cat Lady:

31. Funds raised through One Spark will help
Old Maid Cat Lady to:
1.
Get help with SEO to improve conversion rates and revenue generation
2.
Get help with routine marketing functions like emails, PPC advertising, and
social networking
3.
Get help with site maintenance, like working inventory updates and pricing
changes from existing suppliers
4.
Get help with order processing and follow-up so that customers know when
their orders are shipping
5.
Get help with outreach to non-profit groups and purebred cat clubs, two of
the site’s key target markets
6.
Free up Lynn’s time to focus on new products and marketing strategies

32. Lynn’s original vision for
OldMaidCatLady.com:

A site that makes hard-to-find products available to cat lovers, who are
often neglected in favor of dog owners;

A site that helps cats find and keep homes, and cat owners to live more
harmoniously with their feline companions through better understanding and
care;

A site that helps people advocate for cats on a grassroots level, in their own
communities;

A site that helps people who love cats come together with other cat lovers
and share their experiences and a few laughs
If you’d like to see this, too, please help
by donating and voting for
Old Maid Cat Lady at One Spark!

33. Thanks for Watching!
Stop by and see us anytime online!
We’re open 24/7 for your shopping, learning, and enjoyment!
www.OldMaidCatLady.com