Help for Old Maid Cat Lady - my One Spark 2014 Project Presentation
Upcoming SlideShare
Loading in...5
×
 

Help for Old Maid Cat Lady - my One Spark 2014 Project Presentation

on

  • 169 views

This slide show describes my online retail site, OldMaidCatLady.com, outlining its features and appealing to One Spark voters and funders to support it so I can achieve my original vision for the ...

This slide show describes my online retail site, OldMaidCatLady.com, outlining its features and appealing to One Spark voters and funders to support it so I can achieve my original vision for the site. Old Maid Cat Lady sells products for cats and cat lovers, but goes far beyond that to offer information on feline care and behavior, upcoming cat-related events, advocacy issues, support for non-profit groups helping cats, and fun things for people who love cats! This slide show describes all of that in more detail. Enjoy!

Statistics

Views

Total Views
169
Slideshare-icon Views on SlideShare
166
Embed Views
3

Actions

Likes
0
Downloads
0
Comments
0

1 Embed 3

http://www.beonespark.com 3

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Help for Old Maid Cat Lady - my One Spark 2014 Project Presentation Help for Old Maid Cat Lady - my One Spark 2014 Project Presentation Presentation Transcript

    • Help for OldMaidCatLady.com The Online Department Store…and More… for Cats and Cat Lovers!
    • The vision for OldMaidCatLady.com: Where it is now: 1. An online department store for cats and cat lovers!    Over 2,700 products from 80 suppliers Shipped directly to you from our suppliers’ warehouses Products for both cats and people who love cats!
    • Shopping on OldMaidCatLady.com  Over 2,700 products for cats & people  Flyout menus make it easy to zero in on what you want!
    • Shopping on OldMaidCatLady.com  Over 2,700 products for cats & people  Flyout menus  Search tools can help you find exact items, if you already know what you want!  There’s one on the left and right side of every page of the site
    • Shopping on OldMaidCatLady.com  Over 2,700 products for cats & people  Flyout menus  Search tools  Can’t find what you want? Use the Product Request form, from the link found at the bottom of every page, and we’ll try to find that item for you!
    • But OldMaidCatLady.com is more than just another online store! 1. Online Store 2. We’re a source of information on cat care, behavior, and advocacy issues:  The informative blog has in-depth articles on many subjects!
    • …information on cat care, behavior & advocacy:  Blog  Articles, cat facts, or links to related blog posts appear on many of Old Maid Cat Lady’s category pages!
    • …information on cat care, behavior & advocacy:  Blog  Info on Category Pages  Useful information in product copy helps people new to life with cats understand why they need the product and how to use it!
    • …information on cat care, behavior & advocacy:  Blog  Info on Category Pages  Product Copy  The Links page has dozens more sites of interest to cat lovers!
    • …information on cat care, behavior & advocacy:  Blog  Info on Category Pages  Product Copy  Links page  Free downloadable brochures help people understand their cats, or advocate for them on public policy issues!
    • …information on cat care, behavior & advocacy:  Blog  Info on Category Pages  Product Copy  Links page  Brochures  Cat Calendar lists upcoming catrelated events throughout the USA!
    • But OldMaidCatLady.com is still more! 1. Online store 2. Source of information 3. Support for non-profit groups helping cats!
    • How we help groups helping cats:  Rescue Time section of the site carries bulk items at minimal markups so supporters can buy them for their favorite cat rescue groups!
    • How we help groups helping cats:  Rescue Time section  Groups can create Wish Lists and share them with supporters!
    • How we help groups helping cats:  Rescue Time section  Wish Lists  We donate items to groups for silent auctions or door prizes for their fundraisers!
    • How we help groups helping cats:  Rescue Time section  Wish Lists  Donated Items  Documented non-profit groups can get special nonadvertised pricing on bulk orders! Shhh! Order 10 or more and your price drops to $33.95!
    • How we help groups helping cats:  Rescue Time section  Wish Lists  Donated Items  Special Pricing  Cat Champions of the Week earn 10% of OMCL’s net proceeds for their week, and get opportunities for local publicity!
    • We also have a lot of fun! 1. Online store 2. Source of information 3. Help for cat groups 4. Fun features!
    • Here’s Lynn’s YouTube video that explains how the site got its name!
    • Fun Features on OldMaidCatLady.com:  If the name of the site isn’t also a clue, much of the site copy is written with a wink and a smile!
    • Fun Features on OldMaidCatLady.com:  Name  Site copy  Many of our products acknowledge the absurdity of the site’s concept!
    • Fun Features on OldMaidCatLady.com:  Name  Site copy  Products  Many of the category pages have amusing quotes from famous cat lovers!
    • Old Maid Cat Lady is also Social!  You’ll find Old Maid Cat Lady on Facebook, Twitte r, LinkedIn, and Google+, along with a host of other social networking sites related to cats or pets!
    • Socializing with Old Maid Cat Lady  Pages on all the social networking sites  Our Twitter feed is on the left-hand side of the site’s home page! And you can post a tweet directly from there!
    • Socializing with Old Maid Cat Lady  Profiles on social networking sites  Twitter feed on home page  You can post comments about a product on Facebook, directly from that product page on Old Maid Cat Lady!
    • Socializing with Old Maid Cat Lady  Profiles on social networking sites  Twitter feed on home page  Post Facebook comments from product pages  Share products on Google+, Facebook, Twitter, or Pinterest using the social media buttons above each product!
    • Socializing with Old Maid Cat Lady  Profiles on social networking sites  Twitter feed on home page  Post Facebook comments from product pages  Share with social media buttons  Sign up for our enewsletters for even more detailed and personalized information!
    • So, why is Old Maid Cat Lady at One Spark? Surprisingly, all this has been done over the past 4 years by one genuine old maid cat lady!
    • Why we’re at One Spark… Far from a faceless corporation, Lynn currently:  Finds all the products  Writes all the site copy  Tweaks the site for SEO  Does all the data entry and product inventory updates  Processes and follows up on all the orders, and  Handles all marketing for the site, including blogging, social media, emails, shows, and advertising. Yowza!
    • Obviously, Lynn could use some help! Here’s Lynn’s desk on a typical day: And here are two bins of literature from past Global Pet Expos, with lots more great items from companies who want to sell their products through Old Maid Cat Lady:
    • Funds raised through One Spark will help Old Maid Cat Lady to: 1. Get help with SEO to improve conversion rates and revenue generation 2. Get help with routine marketing functions like emails, PPC advertising, and social networking 3. Get help with site maintenance, like working inventory updates and pricing changes from existing suppliers 4. Get help with order processing and follow-up so that customers know when their orders are shipping 5. Get help with outreach to non-profit groups and purebred cat clubs, two of the site’s key target markets 6. Free up Lynn’s time to focus on new products and marketing strategies
    • Lynn’s original vision for OldMaidCatLady.com:  A site that makes hard-to-find products available to cat lovers, who are often neglected in favor of dog owners;  A site that helps cats find and keep homes, and cat owners to live more harmoniously with their feline companions through better understanding and care;  A site that helps people advocate for cats on a grassroots level, in their own communities;  A site that helps people who love cats come together with other cat lovers and share their experiences and a few laughs If you’d like to see this, too, please help by donating and voting for Old Maid Cat Lady at One Spark!
    • Thanks for Watching! Stop by and see us anytime online! We’re open 24/7 for your shopping, learning, and enjoyment! www.OldMaidCatLady.com