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DNA://14 How can we use innovation to get noticed and remain relevant while staying competitive with increasingly limited marketing budgets?
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DNA://14 How can we use innovation to get noticed and remain relevant while staying competitive with increasingly limited marketing budgets?

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We operate in a world accelerating at lightning speed, everyday there are more ways for people to connect with each other and with what they’re interested in. But as businesses and brands how do we …

We operate in a world accelerating at lightning speed, everyday there are more ways for people to connect with each other and with what they’re interested in. But as businesses and brands how do we join this connection gold rush. This is not just a tech phenomenon, or a business trend, but a continual process enabling people to think, act and disrupt with greater ease and to more effect than ever before. So how can we use innovation to get noticed and remain relevant while staying competitive with increasingly limited marketing budgets?

Published in: Marketing, Business, Technology

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  • 1. SOD OFF
  • 2. Access to product info Save time Save money / get coupons Access to a service Exclusive products Make life easierCustomer service Make life fun Connect with others Impress others Content worth sharing ⃒⃓⃘⃙⃚⃐⃑⃔⃕⃖⃗⃛⃜⃝⃞⃟⃠⃡⃢⃣⃤⃥⃦⃪⃫᷐᷎⃨⃬⃭⃮⃯᷂᷊᷏᷽᷿⃧⃩⃰᷀᷁᷃᷄᷅᷆᷇᷈᷉᷋᷌᷑᷒ᷓᷔᷕᷖᷗᷘᷙᷚᷛᷜᷝᷞᷟᷠᷡᷢᷣᷤᷥᷦ᷾᷼᷍₠₡₢₣₤₥₦₧₨₩₪₫€₭₮₯₰₱₲₳₴₵₶₷₸₹₺ࡀࡁࡂࡃࡄࡅࡆࡇࡈࡉࡊࡋࡌࡍࡎࡏࡐࡑࡒࡓࡔࡕࡖࡗࡘ࡙࡚࡛࡞ᨀᨁᨂᨃᨄᨅᨆᨇᨈᨉᨊᨋᨌᨍᨎᨏᨐᨑᨒᨓᨔᨕᨖᨘᨗᨙᨚᨛ᨞᨟ⷠⷡⷢⷣⷤⷥⷦⷧⷨⷩⷪⷫⷬⷭⷮⷯⷰⷱⷲⷳⷴⷵⷶⷷⷸⷹⷺⷻⷼⷽⷾⷿ''(⟰⟱⟲⟳⟴⟵⟶⟷⟸⟹⟺⟻⟼⟽⟾⟿*(+,-.(/012
  • 3. Access to product info Save time Save money / get coupons Access to a service Exclusive products Make life easierCustomer service Make life fun Connect with others Impress others Content worth sharing ⃒⃓⃘⃙⃚⃐⃑⃔⃕⃖⃗⃛⃜⃝⃞⃟⃠⃡⃢⃣⃤⃥⃦⃪⃫᷐᷎⃨⃬⃭⃮⃯᷂᷊᷏᷽᷿⃧⃩⃰᷀᷁᷃᷄᷅᷆᷇᷈᷉᷋᷌᷑᷒ᷓᷔᷕᷖᷗᷘᷙᷚᷛᷜᷝᷞᷟᷠᷡᷢᷣᷤᷥᷦ᷾᷼᷍₠₡₢₣₤₥₦₧₨₩₪₫€₭₮₯₰₱₲₳₴₵₶₷₸₹₺ࡀࡁࡂࡃࡄࡅࡆࡇࡈࡉࡊࡋࡌࡍࡎࡏࡐࡑࡒࡓࡔࡕࡖࡗࡘ࡙࡚࡛࡞ᨀᨁᨂᨃᨄᨅᨆᨇᨈᨉᨊᨋᨌᨍᨎᨏᨐᨑᨒᨓᨔᨕᨖᨘᨗᨙᨚᨛ᨞᨟ⷠⷡⷢⷣⷤⷥⷦⷧⷨⷩⷪⷫⷬⷭⷮⷯⷰⷱⷲⷳⷴⷵⷶⷷⷸⷹⷺⷻⷼⷽⷾⷿ''(⟰⟱⟲⟳⟴⟵⟶⟷⟸⟹⟺⟻⟼⟽⟾⟿*(+,-.(/012
  • 4. Access to product info Save time Save money / get coupons Access to a service Exclusive products Make life easierCustomer service Make life fun Connect with others Impress others Content worth sharing ⃒⃓⃘⃙⃚⃐⃑⃔⃕⃖⃗⃛⃜⃝⃞⃟⃠⃡⃢⃣⃤⃥⃦⃪⃫᷐᷎⃨⃬⃭⃮⃯᷂᷊᷏᷽᷿⃧⃩⃰᷀᷁᷃᷄᷅᷆᷇᷈᷉᷋᷌᷑᷒ᷓᷔᷕᷖᷗᷘᷙᷚᷛᷜᷝᷞᷟᷠᷡᷢᷣᷤᷥᷦ᷾᷼᷍₠₡₢₣₤₥₦₧₨₩₪₫€₭₮₯₰₱₲₳₴₵₶₷₸₹₺ࡀࡁࡂࡃࡄࡅࡆࡇࡈࡉࡊࡋࡌࡍࡎࡏࡐࡑࡒࡓࡔࡕࡖࡗࡘ࡙࡚࡛࡞ᨀᨁᨂᨃᨄᨅᨆᨇᨈᨉᨊᨋᨌᨍᨎᨏᨐᨑᨒᨓᨔᨕᨖᨘᨗᨙᨚᨛ᨞᨟ⷠⷡⷢⷣⷤⷥⷦⷧⷨⷩⷪⷫⷬⷭⷮⷯⷰⷱⷲⷳⷴⷵⷶⷷⷸⷹⷺⷻⷼⷽⷾⷿ''(⟰⟱⟲⟳⟴⟵⟶⟷⟸⟹⟺⟻⟼⟽⟾⟿*(+,-.(/012
  • 5. Access to product info Save time Save money / get coupons Access to a service Exclusive products Make life easierCustomer service Make life fun Connect with others Impress others Content worth sharing ⃒⃓⃘⃙⃚⃐⃑⃔⃕⃖⃗⃛⃜⃝⃞⃟⃠⃡⃢⃣⃤⃥⃦⃪⃫᷐᷎⃨⃬⃭⃮⃯᷂᷊᷏᷽᷿⃧⃩⃰᷀᷁᷃᷄᷅᷆᷇᷈᷉᷋᷌᷑᷒ᷓᷔᷕᷖᷗᷘᷙᷚᷛᷜᷝᷞᷟᷠᷡᷢᷣᷤᷥᷦ᷾᷼᷍₠₡₢₣₤₥₦₧₨₩₪₫€₭₮₯₰₱₲₳₴₵₶₷₸₹₺ࡀࡁࡂࡃࡄࡅࡆࡇࡈࡉࡊࡋࡌࡍࡎࡏࡐࡑࡒࡓࡔࡕࡖࡗࡘ࡙࡚࡛࡞ᨀᨁᨂᨃᨄᨅᨆᨇᨈᨉᨊᨋᨌᨍᨎᨏᨐᨑᨒᨓᨔᨕᨖᨘᨗᨙᨚᨛ᨞᨟ⷠⷡⷢⷣⷤⷥⷦⷧⷨⷩⷪⷫⷬⷭⷮⷯⷰⷱⷲⷳⷴⷵⷶⷷⷸⷹⷺⷻⷼⷽⷾⷿ''(⟰⟱⟲⟳⟴⟵⟶⟷⟸⟹⟺⟻⟼⟽⟾⟿*(+,-.(/012
  • 6. ANSWERS
  • 7. #1 BRAND
  • 8. GOODBYE
  • 9. CONTENT
  • 10. CONNECTION
  • 11. PASSION http://jackdaly.me/
  • 12. PASSION
  • 13. HEDONIC ADAPTATION
  • 14. HEDONIC ADAPTATION
  • 15. PASSION
  • 16. O N E T O U C H A U T O - S E T 1 , 3 6 0 T I D E L O C AT I O N S S Y N C T O T H E C L O U D A S S I S T E D G P S 1 0 H O U R S B AT T E R Y L I F E T R A C K E V E R Y W A V E
  • 17. USER FLOW P R O F I L E L O G B O O K S U R F V I E W
  • 18. 01 TRACK GPS 02SYNC 03 RELIVE
  • 19. N O R T H E R N M O S T S U R F S O U T H E R N M O S T S U R F 30K 30K 20K 10K 10K 033 B O A R D S U S E D O N A V E R A G E
  • 20. We can determine the average height and weight per region based on user inputs We can extend the Rip Curl Grom Search online, finding hot new surfing talent on the platform We can determine concentrations of active surfers to discover where to focus marketing and retail efforts INSIGHTS
  • 21. PEOPLE WANT SERVICE.
 BE A SERVICE.! Be the narrator of the consumers story, not a creator of one. 1
  • 22. INNOVATION 
 IS NOT A LUXURY. ! Nor does it have 
 to be technology 2
  • 23. TODAYS DELIGHT WILL BE NORMAL TOMORROW RESIST THE USUAL 3
  • 24. Y&RGROUP RESIST THE USUAL