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We operate in a world accelerating at lightning speed, everyday there are more ways for people to connect with each other and with what they’re interested in. But as businesses and brands how do we join this connection gold rush. This is not just a tech phenomenon, or a business trend, but a continual process enabling people to think, act and disrupt with greater ease and to more effect than ever before. So how can we use innovation to get noticed and remain relevant while staying competitive with increasingly limited marketing budgets?