SOD OFF
Access to product info
Save time
Save money / get coupons
Access to a service
Exclusive products
Make life easierCustomer ...
Access to product info
Save time
Save money / get coupons
Access to a service
Exclusive products
Make life easierCustomer ...
Access to product info
Save time
Save money / get coupons
Access to a service
Exclusive products
Make life easierCustomer ...
Access to product info
Save time
Save money / get coupons
Access to a service
Exclusive products
Make life easierCustomer ...
ANSWERS
#1 BRAND
GOODBYE
CONTENT
CONNECTION
PASSION
http://jackdaly.me/
PASSION
HEDONIC
ADAPTATION
HEDONIC
ADAPTATION
PASSION
O N E T O U C H A U T O - S E T
1 , 3 6 0 T I D E L O C AT I O N S
S Y N C T O T H E C L O U D
A S S I S T E D G P S
1 0 H...
USER FLOW
P R O F I L E
L O G B O O K
S U R F V I E W
01 TRACK
GPS
02SYNC
03 RELIVE
N O R T H E R N M O S T S U R F
S O U T H E R N M O S T S U R F
30K
30K
20K
10K
10K
033 B O A R D S U S E D 
O N A V E R A...
We can determine
the average height
and weight per
region based on
user inputs
We can extend the
Rip Curl Grom
Search onli...
PEOPLE WANT
SERVICE.

BE A SERVICE.!
Be the narrator of the consumers
story, not a creator of one.
1
INNOVATION 

IS NOT A 
LUXURY.
!
Nor does it have 

to be technology
2
TODAYS DELIGHT
WILL BE NORMAL
TOMORROW
RESIST THE USUAL
3
Y&RGROUP
RESIST THE USUAL
DNA://14 How can we use innovation to get noticed and remain relevant while staying competitive with increasingly limited ...
DNA://14 How can we use innovation to get noticed and remain relevant while staying competitive with increasingly limited ...
DNA://14 How can we use innovation to get noticed and remain relevant while staying competitive with increasingly limited ...
DNA://14 How can we use innovation to get noticed and remain relevant while staying competitive with increasingly limited ...
DNA://14 How can we use innovation to get noticed and remain relevant while staying competitive with increasingly limited ...
DNA://14 How can we use innovation to get noticed and remain relevant while staying competitive with increasingly limited ...
DNA://14 How can we use innovation to get noticed and remain relevant while staying competitive with increasingly limited ...
DNA://14 How can we use innovation to get noticed and remain relevant while staying competitive with increasingly limited ...
DNA://14 How can we use innovation to get noticed and remain relevant while staying competitive with increasingly limited ...
DNA://14 How can we use innovation to get noticed and remain relevant while staying competitive with increasingly limited ...
DNA://14 How can we use innovation to get noticed and remain relevant while staying competitive with increasingly limited ...
DNA://14 How can we use innovation to get noticed and remain relevant while staying competitive with increasingly limited ...
DNA://14 How can we use innovation to get noticed and remain relevant while staying competitive with increasingly limited ...
DNA://14 How can we use innovation to get noticed and remain relevant while staying competitive with increasingly limited ...
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DNA://14 How can we use innovation to get noticed and remain relevant while staying competitive with increasingly limited marketing budgets?

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We operate in a world accelerating at lightning speed, everyday there are more ways for people to connect with each other and with what they’re interested in. But as businesses and brands how do we join this connection gold rush. This is not just a tech phenomenon, or a business trend, but a continual process enabling people to think, act and disrupt with greater ease and to more effect than ever before. So how can we use innovation to get noticed and remain relevant while staying competitive with increasingly limited marketing budgets?

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Transcript of "DNA://14 How can we use innovation to get noticed and remain relevant while staying competitive with increasingly limited marketing budgets?"

  1. 1. SOD OFF
  2. 2. Access to product info Save time Save money / get coupons Access to a service Exclusive products Make life easierCustomer service Make life fun Connect with others Impress others Content worth sharing ⃒⃓⃘⃙⃚⃐⃑⃔⃕⃖⃗⃛⃜⃝⃞⃟⃠⃡⃢⃣⃤⃥⃦⃪⃫᷐᷎⃨⃬⃭⃮⃯᷂᷊᷏᷽᷿⃧⃩⃰᷀᷁᷃᷄᷅᷆᷇᷈᷉᷋᷌᷑᷒ᷓᷔᷕᷖᷗᷘᷙᷚᷛᷜᷝᷞᷟᷠᷡᷢᷣᷤᷥᷦ᷾᷼᷍₠₡₢₣₤₥₦₧₨₩₪₫€₭₮₯₰₱₲₳₴₵₶₷₸₹₺ࡀࡁࡂࡃࡄࡅࡆࡇࡈࡉࡊࡋࡌࡍࡎࡏࡐࡑࡒࡓࡔࡕࡖࡗࡘ࡙࡚࡛࡞ᨀᨁᨂᨃᨄᨅᨆᨇᨈᨉᨊᨋᨌᨍᨎᨏᨐᨑᨒᨓᨔᨕᨖᨘᨗᨙᨚᨛ᨞᨟ⷠⷡⷢⷣⷤⷥⷦⷧⷨⷩⷪⷫⷬⷭⷮⷯⷰⷱⷲⷳⷴⷵⷶⷷⷸⷹⷺⷻⷼⷽⷾⷿ''(⟰⟱⟲⟳⟴⟵⟶⟷⟸⟹⟺⟻⟼⟽⟾⟿*(+,-.(/012
  3. 3. Access to product info Save time Save money / get coupons Access to a service Exclusive products Make life easierCustomer service Make life fun Connect with others Impress others Content worth sharing ⃒⃓⃘⃙⃚⃐⃑⃔⃕⃖⃗⃛⃜⃝⃞⃟⃠⃡⃢⃣⃤⃥⃦⃪⃫᷐᷎⃨⃬⃭⃮⃯᷂᷊᷏᷽᷿⃧⃩⃰᷀᷁᷃᷄᷅᷆᷇᷈᷉᷋᷌᷑᷒ᷓᷔᷕᷖᷗᷘᷙᷚᷛᷜᷝᷞᷟᷠᷡᷢᷣᷤᷥᷦ᷾᷼᷍₠₡₢₣₤₥₦₧₨₩₪₫€₭₮₯₰₱₲₳₴₵₶₷₸₹₺ࡀࡁࡂࡃࡄࡅࡆࡇࡈࡉࡊࡋࡌࡍࡎࡏࡐࡑࡒࡓࡔࡕࡖࡗࡘ࡙࡚࡛࡞ᨀᨁᨂᨃᨄᨅᨆᨇᨈᨉᨊᨋᨌᨍᨎᨏᨐᨑᨒᨓᨔᨕᨖᨘᨗᨙᨚᨛ᨞᨟ⷠⷡⷢⷣⷤⷥⷦⷧⷨⷩⷪⷫⷬⷭⷮⷯⷰⷱⷲⷳⷴⷵⷶⷷⷸⷹⷺⷻⷼⷽⷾⷿ''(⟰⟱⟲⟳⟴⟵⟶⟷⟸⟹⟺⟻⟼⟽⟾⟿*(+,-.(/012
  4. 4. Access to product info Save time Save money / get coupons Access to a service Exclusive products Make life easierCustomer service Make life fun Connect with others Impress others Content worth sharing ⃒⃓⃘⃙⃚⃐⃑⃔⃕⃖⃗⃛⃜⃝⃞⃟⃠⃡⃢⃣⃤⃥⃦⃪⃫᷐᷎⃨⃬⃭⃮⃯᷂᷊᷏᷽᷿⃧⃩⃰᷀᷁᷃᷄᷅᷆᷇᷈᷉᷋᷌᷑᷒ᷓᷔᷕᷖᷗᷘᷙᷚᷛᷜᷝᷞᷟᷠᷡᷢᷣᷤᷥᷦ᷾᷼᷍₠₡₢₣₤₥₦₧₨₩₪₫€₭₮₯₰₱₲₳₴₵₶₷₸₹₺ࡀࡁࡂࡃࡄࡅࡆࡇࡈࡉࡊࡋࡌࡍࡎࡏࡐࡑࡒࡓࡔࡕࡖࡗࡘ࡙࡚࡛࡞ᨀᨁᨂᨃᨄᨅᨆᨇᨈᨉᨊᨋᨌᨍᨎᨏᨐᨑᨒᨓᨔᨕᨖᨘᨗᨙᨚᨛ᨞᨟ⷠⷡⷢⷣⷤⷥⷦⷧⷨⷩⷪⷫⷬⷭⷮⷯⷰⷱⷲⷳⷴⷵⷶⷷⷸⷹⷺⷻⷼⷽⷾⷿ''(⟰⟱⟲⟳⟴⟵⟶⟷⟸⟹⟺⟻⟼⟽⟾⟿*(+,-.(/012
  5. 5. Access to product info Save time Save money / get coupons Access to a service Exclusive products Make life easierCustomer service Make life fun Connect with others Impress others Content worth sharing ⃒⃓⃘⃙⃚⃐⃑⃔⃕⃖⃗⃛⃜⃝⃞⃟⃠⃡⃢⃣⃤⃥⃦⃪⃫᷐᷎⃨⃬⃭⃮⃯᷂᷊᷏᷽᷿⃧⃩⃰᷀᷁᷃᷄᷅᷆᷇᷈᷉᷋᷌᷑᷒ᷓᷔᷕᷖᷗᷘᷙᷚᷛᷜᷝᷞᷟᷠᷡᷢᷣᷤᷥᷦ᷾᷼᷍₠₡₢₣₤₥₦₧₨₩₪₫€₭₮₯₰₱₲₳₴₵₶₷₸₹₺ࡀࡁࡂࡃࡄࡅࡆࡇࡈࡉࡊࡋࡌࡍࡎࡏࡐࡑࡒࡓࡔࡕࡖࡗࡘ࡙࡚࡛࡞ᨀᨁᨂᨃᨄᨅᨆᨇᨈᨉᨊᨋᨌᨍᨎᨏᨐᨑᨒᨓᨔᨕᨖᨘᨗᨙᨚᨛ᨞᨟ⷠⷡⷢⷣⷤⷥⷦⷧⷨⷩⷪⷫⷬⷭⷮⷯⷰⷱⷲⷳⷴⷵⷶⷷⷸⷹⷺⷻⷼⷽⷾⷿ''(⟰⟱⟲⟳⟴⟵⟶⟷⟸⟹⟺⟻⟼⟽⟾⟿*(+,-.(/012
  6. 6. ANSWERS
  7. 7. #1 BRAND
  8. 8. GOODBYE
  9. 9. CONTENT
  10. 10. CONNECTION
  11. 11. PASSION http://jackdaly.me/
  12. 12. PASSION
  13. 13. HEDONIC ADAPTATION
  14. 14. HEDONIC ADAPTATION
  15. 15. PASSION
  16. 16. O N E T O U C H A U T O - S E T 1 , 3 6 0 T I D E L O C AT I O N S S Y N C T O T H E C L O U D A S S I S T E D G P S 1 0 H O U R S B AT T E R Y L I F E T R A C K E V E R Y W A V E
  17. 17. USER FLOW P R O F I L E L O G B O O K S U R F V I E W
  18. 18. 01 TRACK GPS 02SYNC 03 RELIVE
  19. 19. N O R T H E R N M O S T S U R F S O U T H E R N M O S T S U R F 30K 30K 20K 10K 10K 033 B O A R D S U S E D O N A V E R A G E
  20. 20. We can determine the average height and weight per region based on user inputs We can extend the Rip Curl Grom Search online, finding hot new surfing talent on the platform We can determine concentrations of active surfers to discover where to focus marketing and retail efforts INSIGHTS
  21. 21. PEOPLE WANT SERVICE.
 BE A SERVICE.! Be the narrator of the consumers story, not a creator of one. 1
  22. 22. INNOVATION 
 IS NOT A LUXURY. ! Nor does it have 
 to be technology 2
  23. 23. TODAYS DELIGHT WILL BE NORMAL TOMORROW RESIST THE USUAL 3
  24. 24. Y&RGROUP RESIST THE USUAL

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