Overview of Bite-Back shark and marine conservation charity

1. PIONEERING MARINE CONSERVATION Registered Charity number: 1137772

2. What Sets Bite-Back Apart - Bite-Back is about spirit, passion and determination - Self expression and empowerment - Community and pride - Fun - Integrity and ‘doing the right thing’ - Creative and intelligent solutions - Celebrating /protecting the oceans - Engaging campaigns for everyone - Measurable results

3. Bite-Back In Numbers - Worldwide supporters = 13,000 - Facebook friends = 2,600 - Unique web visitors a month = 2,300 - Web sites linking to Bite-Back = 212 - Weeks at No.1 for a Google.com search * = 360 - Scuba specific magazine articles = 40 - National newspaper articles = 11 - E-communications to database per year = 5 - Full-time staff = 1 * Google search for “shark conservation”

4. Bite-Back Supporters - ABC1 - 48% male - 52% female - Aged between 23-55 (university educated) - 73% located in UK /12% located in USA - 15% located across Australia, Canada, France, Germany, Denmark* - 84% recreational water uses / scuba divers - 12% environmentally aware consumers / foodies * in descending order of web visits

5. Bite-Back Partners - London Dive Chamber - Seven Tenths Dive wear - The Underwater Channel - O’ Three - Cameras Underwater - Scubazoo - Chokolit

6. What We’ve Been Up To

7. Creating News

8. Creating News

9. Bite-Back Victories - ASDA has removed shark, swordfish and marlin - Morrisons has stopped selling swordfish - Sainsbury’s has halted the sale of swordfish and marlin - Somerfield has removed monkfish from stores - Tesco has stopped selling swordfish and marlin - Waitrose has ended the sale of swordfish - Holland & Barratt has dropped shark cartilage capsules - Hakkasan has removed shark fin soup from its menu - Wagamama has ended the sale of shark steak - Restaurants in Chinatown have removed shark fin soup - Celebrity chef, Rick Stein, has ended the sale of shark

10. Bite-Back’s Four Point Focus - Halting the trade and consumption of threatened species - Promoting sustainable fishing - Protecting ocean habitats - Inspiring worldwide respect for the marine environment

11. Long Term Ambitions - A UK ban on retail opportunities for shark products - A nationwide end to the sale of threatened fish species - A retailer-led agenda to promote sustainable fishing - A marine conservation programme added to the national curriculum - A measurable shift in public awareness of marine conservation issues - An end to oceanic pollution from industrial and domestic users - An introduction of artificial reefs to previously destroyed habitats

12. What We’ve Got Coming Up

13. PARTNERSHIP PROGRAMME

14. Delivering The Promise - Communicate news & offers - Increased online, event and print branding - Joint branded PR communications and events - New opportunity to communicate green credentials - Be the first … association with an innovative group - Stunts, giveaways, projects, events, celebrity access

15. Summary - More established than ever - Making marine conservation engaging / inspirational - Now full time commitment - Exciting and creative programmes and projects - Increased business and brand opportunities - Synergistic partnership that pays for itself!