Is this a service model or an in-house white label model? A service model is a complete ticketing system handled by the ticketing system provider. Your customers are sent through their website, processing, and customer service. Their branding. The benefit of a service model is that you can let a third party handle everything for you. You direct your customers to their site to handle the tickets. Ticketmaster would be an example of a service model. The downside to this model is that you have a smaller role in your customer's experience. With a white label model, your brand and website are responsible for your customer's experience. They do business with you. Now, this can mean more work. But as you will learn in the following videos, this also means you have a powerful opportunity to drive ticket sales and other forms of revenue. TICKETsage is a silent partner, a white label model. Your brand is what your customers see. And really, that's all they want to see. http://www.youtube.com/watch?feature=player_embedded&v=5aWMAvUVdG4