1. Boost other marketing channels with your affiliate
programme and bridge the gap between online &
offline
Hardeep Sohal, Account Director @ Commission Junction

2. What's the goal of an Affiliate Programme?
“…to expand the reach of brand & product beyond the
means of a merchant’s own internal marketing. The
promotion of the brand on external sites is in itself an
endorsement of the brand which should not be
undervalued…”
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3. Online
Accuracy Targeted Optimisation
Tracking Reach Speed
Offline
Spend Immediacy Service
Try before Considered
Traditional
you Buy Purchases
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4. Technology Publisher
Lets talk
INNOVATION
Network Merchant
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5. • Merges the real world with the virtual world
Technology • Incorporates information/promotions for user location
• Transactions can be made both on & offline
• Commercial viability comes second to user experience
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6. • Learning's taken from existing Merchant relationships
• Driving users into stores using incentives Publisher
• Social, Local & Mobile being increasingly adopted
• Using Local & Mobile to drive members into merchant store
• Aiming to increase both online and offline sales for merchant
• Check-in CR: 16%
• Growth
• Clicks: 54%
• Sales: 59%
• CR: 12%
• In-store cashback for full
visibility
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7. • Learning's taken from existing Merchant relationships
• Driving users into stores using incentives Publisher
• Social, Local & Mobile being increasingly adopted
• After a point, ROI on paid search drops below the cost
• Partnering with a PPC specialist within your Affiliate program can help maximize ROI on the
long tail of search terms.
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8. • Simple enough right?
• Message best delivered
consultatively (a.k.a in person)
• Incremental? Profitable?
• Agreement between online & offline departments
• Opportunity must be mutually beneficial
• Work with X-platform tracking
Merchant
• Visibility on user journey
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9. • Technological flexibility
• Minimize risk & leakage
Network • Understand offline KPI’s as well as online
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10. Summary
Technology Publisher
Innovation builds bridges
Network Merchant
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