NFC Boot Camp Social Business Presentation 2011
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NFC ... supporting social business... marketing, engagement, communications. It's all about connectivity. Delivering content.
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NFC Boot Camp Social Business Presentation 2011
- 1. NFC Fact, Fiction and Friction • Theresa (Billy) Gordon NFC Fact, Fiction and Friction #
- 2. The Greatest Impact of All: Marketing and Advertising “Information” Delivery “Creating Opportunity and Leading Adoption” NFC: Fact, Fiction and Friction
- 3. NFC • Tool • Adoption • Social Networks NFC Fact, Fiction and Friction #
- 4. NFC: Fact, Fiction and Friction # NFC as a Tool:
- 6. NFC as a Tool: • Keyless Entry • Ticketing and Check-in • Coupons and Payments • Information Sharing • Real Time Brand Engagement • Social “Currency” NFC Fact, Fiction and Friction #
- 7. Always with us, Always on. Emotional Connection-Instant Gratification and Mobile Wallets. NFC and Mobile Devices: We EXPECT an Experience. NFC Fact, Fiction and Friction
- 8. NFC Adoption: • Availability of NFC Enabled Devices • Security • Education and ease of Use: Internal: Your Organization External: Client and Consumer with others: platforms, devices, wallets, etc. NFC Fact, Fiction and Friction #
- 9. NFC: Fact, Fiction and Friction
- 10. Brands, retailers, advertisers entertainment and media networks; including publishing and out-of-home are all seeking new ways to engage individuals, to demonstrate value, to motivate action, and deliver information, drive commerce. Social Currency NFC: Fact, Fiction and Friction
- 11. NFC: Fact, Fiction and Friction
- 12. Making “Messages” Portable: All NFC “touch-points” become portable, allowing mobile device users to capture information for immediate and/or future benefit and for sharing: sharing “content, experiences, and promotions” to others and on social networks. Social Business NFC: Fact, Fiction and Friction
- 13. NFC: Fact, Fiction and Friction
- 14. NFC: Fact, Fiction and Friction
- 15. Corporations, organizations, institutions, manufacturers, and companies including individual consumers: are all seeking new ways to engage individuals, to demonstrate value, to motivate action, and deliver information, develop relationship. Social Communities NFC: Fact, Fiction and Friction
- 16. NFC: Fact, Fiction and Friction
- 17. Making “Messages” Portable: NFC not only make messages portable; NFC “touch points” make messages: interactive, trackable, and “changeable” in often in “real time” which provide many “business metrics” such as: Metrics on engagement Metrics on consumer behavior that drive decisions and success. NFC: Fact, Fiction and Friction
- 18. College Ecosystem NFC: Fact, Fiction and Friction
- 19. NFC = Social Business Social Currency = trust, actions, points, likes, coins, ... Trust: drives influence, engagement, and relationships. Promotes ability to declare, collect, drive and share. Social Business = P2P: Business messages delivered through people-to-people relationships. Social Communities: Activity Driven. NFC: Fact, Fiction and Friction
- 20. Thank you. Theresa Gordon 973-769-3266 Near Field Connects @nearfieldconnects www.nfconnects.com
Editor's Notes
- Closes the Loop.
- NFC is a technology. It is a tool and applications and activities vary by ecosystem. Cards, platforms, applications, and sharing capabilities.
- Streamline that and focus on NFC enabled mobile devices and their relevance as an ingredient of change.
- Mobile engagement. Availability of devices. Impact of security concerns mainly in regard to m-commerce. How education and ease of use will affect adoption, especially from a social perspective.
- From searching to shopping and then some… ordering and purchasing, and sharing…
- With NFC you can extend the reach of all of your marketing campaigns onto social media platforms.
- With NFC you can extend the reach of all of your marketing campaigns onto social media platforms.