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Altimeter / Cognizant Webinar
The road toward Digital Transformation
Maturity
Brian Solis, Principal Analyst, Altimeter Group
Ted Shelton, Vice President, Digital Works, Cognizant
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About the Study
To develop the findings, Altimeter consolidated existing research with insight gleaned from a series of
interviews with identified companies. The objectives were to:
• Confirm the urgency with which companies are approaching digital transformation
• Assess how companies are affected by this transition and understand how this transformation looks
across the enterprise
• Construct a digital transformation maturity model to help explain how businesses are changing and
evolving by stages.
The piece focuses on how companies are successfully undergoing digital transformation and the required
next steps to achieve their ambitions.
Each person registered for the webinar will be able to
receive a copy of the Altimeter Thought Leadership Study
The primary data source for our webinar today is a recent Altimeter thought
leadership study commissioned by Cognizant.
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Agenda
# Sections Presenter
Duration
(Mins)
1 Welcome and Introductions Moderator 5
2 Key findings Brian Solis 25
3
Overview of companies successfully
undergoing digital transformation
Ted Shelton 10
4 Where to go from here Ted Shelton 5
5 Questions & Answers
Ted Shelton &
Brian Solis
10
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Introductions
Brian Solis, Principal Analyst, Altimeter Group
Ted Shelton, Vice President, Cognizant Digital Works
Brian is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter
Group, Solis studies the effects of disruptive technology on business and society. He is
an avid keynote speaker and award-winning author who is globally recognized as one
of the most prominent thought leaders in digital transformation.
As a founding member of Cognizant Digital Works, Ted leads a digital strategy
consulting team focused on delivering transformative digital strategy, design, and
technology implementation to support innovation, marketing, e-commerce and
operations across every industry. Ted has led strategy and digital innovation projects in
a number of different industries and geographies helping Cognizant clients envision
possible future states for customer experience.
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Leadership vs. Management:
The time is now to uncover where disruption impacts your
roadmap. Digital Transformation places you on a path of
innovation. Innovation becomes a competitive advantage.
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Seeking Answers
Cognizant and Altimeter set out to learn why
and how companies were going through digital
transformation.
We interviewed well-respected companies that
are in the throes of change to hear their story
and document their journey.
The result is a Digital Transformation Maturity
Model that we are sharing with you.
Our goal is to help you see your company in
the journey to see new possibilities for your
next steps based on the experiences of others.
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Source: 2013 Digital Transformation Global Executive Study and Research Project, MIT Sloan Management Review
63%
said the pace of technology change
in their organization is too slow.
12. 12 Source: 2013 Digital Transformation Global Executive Study and Research Project, MIT Sloan Management Review
The most frequently cited
obstacle to digital transformation
was:
“a lack of urgency.”
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Executives have a hard time appreciating what
needs to change because they don’t live their brand
the way customers do.
If they don’t live it, they can’t understand why
adapting to evolving audience expectations is so
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Digital Darwinism isn’t a myth, it’s the result of intentional
business decisions that capture or miss opportunities
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Digital Darwinism isn’t a myth, it’s the result of intentional
business decisions that capture or miss opportunities
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An Optimist’s Perspective on Digital Darwinism
• Digital Darwinism is also a good thing
because it inspires improvements in the
way companies create and deliver value
to employees and customers.
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An Optimist’s Perspective on Digital Darwinism
• Digital Darwinism is also a good thing
because it inspires improvements in the
way companies create and deliver value
to employees and customers.
• The results are measured in efficiency,
longevity and relevance, which add up to
a roster of significant competitive
advantages.
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An Optimist’s Perspective on Digital Darwinism
• Digital Darwinism is also a good thing
because it inspires improvements in the
way companies create and deliver value
to employees and customers.
• The results are measured in efficiency,
longevity and relevance, which add up to
a roster of significant competitive
advantages.
• It’s a level playing field and everyone can
and should try to be better.
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An Optimist’s Perspective on Digital Darwinism
• Digital Darwinism is also a good thing
because it inspires improvements in the
way companies create and deliver value
to employees and customers.
• The results are measured in efficiency,
longevity and relevance, which add up to
a roster of significant competitive
advantages.
• It’s a level playing field and everyone can
and should try to be better.
• Leadership doesn’t always have to come
from the top.
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Digital Transformation Starts with a Shift in Perspective
• The pace of technology isn’t
slowing, it’s only accelerating.
• Its impact on customer and
employee behavior (and
expectations) is happening
faster than most companies
can react to.
• We now live in a “swipe right”
culture.
Editor's Notes
1
The basis for our session today will be the recent Altimeter thought leadership paper that was commissioned by Cognizant.
To develop the findings, Altimeter both consolidated existing research and conducted interviews with a series of companies who were in the midst of ongoing digital transformation initiatives.
The piece focuses on how companies are approaching digital transformation and how this transformation is affecting them . From this information, a digital maturity model was constructed to better understand how businesses are evolving by stages. We think the research will help you better understand how companies are successfully undergoing digital transformation and to give you a framework for determining where your company stands on your digital journey . We think this maturity model will be valuable to you in determining both where you are and how you should proceed.
Each person registered for the webinar will be able to receive a copy of the Altimeter Thought Leadership Paper. Look for instructions on how to get the paper in an email from Cognizant.
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Insert Altimeter Slides
This can prove to be difficult because one of the first questions any executive asks is, “Can you show me other companies that are doing this and what ROI they are seeing?”
Making the case can become a classic “chicken and egg” scenario where the need to change and the ability to show that others are successful may not coexist.
