Having an online presence is vital to the success of your business. When properly done, an online presence can create opportunities for networking, new business, and new ventures.

1. 5 Reasons Why an Online
Presence is Important
By: Stephanie M. Raines
Presented by:
Surpass Web Design Services
www.surpass.com.ph

2. Introduction
• Your online presence is simply where you are found online. It
can include your website, your social media profiles or pages,
your images, your videos, and your audios to name a few.
• Having an online presence is vital to the success of your
business. When properly done, an online presence can create
opportunities for networking, new business, and new
ventures.
• Let’s review the 5 reasons why an online presence is
important.

3. 1. An online presence establishes
you as a serious business.
• If you were going to make a purchase online you wouldn’t pull
out your credit card until you have thoroughly examined that
website.
• Have you ever signed up for an email list because someone
had an attractive or properly developed social media profile
and website?
• Put yourself in other’s shoes and ask yourself, “would I trust
an online presence like mine?”

4. 2. An online presence helps to
develop your brand.
• Consider your:
• • profile picture
• • logo or header
• • content
• • the way you interact
• These are always leaving an impression about your business
and you. What kind of impression have you made with your
ideal client?
• Have you searched the web to find other’s review about you,
your business, products, or services?

5. 3. An online presence introduces
your business and you.
• Some people meet you for the 1st time online-they could be
your ideal client, someone who could refer your business, or
someone who wants to partner with your business.
• Is your introduction polished, poised, and ready to shine?

6. 4. An online presence facilitates
the sales process.
• The 1st step in the sales process is to attract. Are you
attractive to your ideal client or a future partner?
• Are your best attributes on display?
• Are you speaking your ideal client’s language? By language I
mean, identifying their problems or needs and creating
solutions for them.

7. 5. An online presence identifies
your ideal client.
• Through your online presence your ideal client should see how
they fit into your business.
• Don’t spend loads of effort into how wonderful you are. That
only matters when you can uniquely solve their problems.

8. SurpassWebDesignServices
Professional,Responsive,andResponsibleWebDesignServices
Address: Mavenue Building, no. 7844, Makati Avenue, Makati City, Philippines.
Email: info@surpass.com.ph
Tel: +63 2 218-4634 / +63 927 649 9061
Website: www.surpass.com.ph