With all the upcoming grand exhibitions and trade shows happening this year, we guarantee 2016 will be an amazing and prosperous year for you and your bank account. If you are participating in any of these events, you might want to check out our tips and and tricks to a successful exhibition here. Maximize your profit today with these easy steps and you’ll be thanking us later.

1. 5 EASY TIPS TO ATTRACT AND ENGAGE EXHIBITION ATTENDEES
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5 Easy tips to Attract & Engage
Exhibition Attendees
As we all know, exhibitions are a huge investment. Companies often invest
massive sums in such events and spend long hours preparing; hoping to
increase brand awareness amongst target audiences. Despite all the hassle
involved, if done properly, exhibitions can deliver great results.
5 Easy tips to Attract & Engage
Exhibition Attendees
So what determines the success rate of an exhibition?
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2. 5 EASY TIPS TO ATTRACT AND ENGAGE EXHIBITION ATTENDEES
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Initial attention is the utmost important factor that drives people towards or away
from you. Never make the mistake of focusing too heavily on producing engaging
visuals and neglecting the bigger picture – your booth designs; as your chances
to wow the audience only come after you have their attention. Check out these
spectacular examples of an attention-grabbing booth.
Spectacular booth designs
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3. 5 EASY TIPS TO ATTRACT AND ENGAGE EXHIBITION ATTENDEES
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A study on brain activity conducted by our
favourite technology giant, Microsoft has shown
that a human’s average attention span has fallen
from 12 seconds in 2000 to a mere 8 seconds.
Having said that, capturing attention is getting
more and more challenging for marketers. But it
is no rocket science, either. Give your audience
something fun to interact with; be it a live
product demonstration or lucky draws, and they
will never miss your booth.
Entertain
your visitors
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4. 5 EASY TIPS TO ATTRACT AND ENGAGE EXHIBITION ATTENDEES
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No one has ever become poor by giving. And neither will your business. On the
contrary, people will be naturally drawn to your booth when they know they are
getting something in return. Items that are useful in their daily life will ensure that
your brand is constantly insight, hence, creating a lasting impression. Here are
some examples of giveaways you can consider.
Free giveaways 3

5. 5 EASY TIPS TO ATTRACT AND ENGAGE EXHIBITION ATTENDEES
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Workshops and seminars are perfect for
knowledge sharing. They make great platforms for
exhibitors to showcase their expertise in a selected
field to exhibition attendees looking for innovative
solutions for their business challenges. Hence,
intriguing talks on well-researched subjects will
definitely put you on the list of industry experts to
turn to when there’s a problem.
Workshops &
Seminars
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6. 5 EASY TIPS TO ATTRACT AND ENGAGE EXHIBITION ATTENDEES
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Visual communications are great leave-behinds for visitors to remember you.
However, producing engaging ones is not easy. The trick here is to be bold and
different. Good visuals are mostly unconventional and hard to ignore. Take a look
at some of the most impressive brochure designs we’ve compiled.
Engaging visuals 5