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Real Life Marketing Strategies to Succeed
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Real Life Marketing Strategies to Succeed Presentation Transcript

  • 1. Real Life MarketingStrategies to Succeed In the Work Place
  • 2. New program…
  • 3. What Is Your Department’s Goal? Change Statistics Awards & Department Recognition Media and Press
  • 4. What is your Organization’s Current Brand? Every department/organization has a reputation or a brand Talk on the street The American Marketing Association (AMA) defines a brand as a "name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers.
  • 5. Branding is not about gettingyour target market to chooseyou over the competitionIt is about getting yourprospects to see you as theonly one that provides asolution to their problem…
  • 6. Community Branding is the process ofbringing an organization’s current reputation in line with it’s assets. Mesa Fire Department Mesa Fire & Medical Department
  • 7. Determining Your Programs Goals∗ What do you want to accomplish?∗ What time frame?∗ Budget?∗ Who are your high risk groups?∗ What organizations/individuals can you work with to support your message?∗ Are you currently working with groups that can help with the messaging?
  • 8. What Are Your Goals? Write down ideas and programs you want to develop Wish list opportunity Goals should be data driven Timeline/Seasonal Include media and printed material
  • 9. Timeline:Start your program prior to a “season”
  • 10. Who are your high risk groups?If you are not exactly sure … Research State Department of Health Services/Child Fatality Reviews National Fire Protection Agency Coalitions – state and national Hospitals/Public Safety Review local statistics – call levels – what are your crews running on? You may have more than one high risk group, Who are you going after?
  • 11. What Organizations Can I Work With? Schools Hospitals Business Other CivicOrganizations Departments ? Utilities Coalitions
  • 12. Develop A New Program – Marketing PlanProgram: New Drowning Prevention ProgramMarketing (Strategic) Statement: Develop a program to educate the three highrisk groups within the community on the dangers and risks associated withchildhood drowning.Goal: Our goal is to educate 10,000 community members in high risk groups to try to lower the number of drowning incidents in our City.Time Frame: Two year Program Phase 1: Roll out March – September Phase 2: ?High Risk Groups: Research Children 1-5 years of age Young adult males 18-25 years of age Adults
  • 13. Who are our customers?Internal Department Employees City EmployeesExternal - Community Customers – general message High Risk Groups Parents of young children/toddlers Older Adults in our community Young Adult Males – Wait till next year to incorporate
  • 14. Where Do We Reach High Risk Customers ? (Parents of children between the ages of 1-5 years)• Preschool/day care centers• Church groups• Where do they shop? Target, Walmart, Babies R Us• Library – Story time• Parks and Rec – Toddler and Preschool Programs• Large Business/Corporations – lunch program• Pediatrician offices• Restaurants - Peter Piper Pizza, Chuck E Cheese, Jump Houses• Apartment complexes- Resident programs• Dance Schools, gymnastic, swim schools• Public Programs - Head Start, First Things First
  • 15. Low Cost Funding Activities o Work with Council Members to host safety events in their district o Private gyms/dance/swim schools to host joint eventso Use department members/crews to help educate on large scale eventso Work with Chamber of Commerce for sponsorships/host safety events o Partner with local hospitals, business or nonprofits o Work with your local mall o Work with high school & colleges
  • 16. Publications∗ Paychecks, Utility Bills put a message on the bottom of the bill∗ Business/local utilities have in-kind donations∗ Safety newsletters, brochures∗ Utilize your city/company web (internal & external pages)
  • 17. Social Media
  • 18. Give - A - Ways∗ Make sure they have a shelf life∗ Something they will use∗ Value∗ Buy Bulk
  • 19. Educate to Educate• Empower customers to take the information and share it• Ask them to share with people who watch their children Grandparents & Family Members Part & Full time sitters• Make it part of your presentation every time “As a parent, here is what you can do to reduce the risk …”
  • 20. Michele LongFire & Life Safety EducationMesa Fire & Medical DepartmentMesa, AZ480-644-2294michele.long@mesaaz.gov