A very important part of my job beyond driving strategy is to track the trends shaping up in the industry and I am going to share some trends and examples which you might find relevant. At the end we will look at a simple framework to assimilate trends in our business. In my opinion, the recipe of success for any business lies is: - Understanding consumer behaviour - Use technology as an enabler - and Influence your consumers to choose your services & products In order to do all these things , we need to be on top of respective consumer, technology & marketing trends setting up.