Success in Japan is more than showing up. Learn how to get outstanding results by finding the right niches, products and partners.

1. The Japan Business Insider Newsletter is the only English newsletter concentrating on success strategies and niche business opportunities in Japan

2. Japan is a country which should be on your business map. Japan’s Gross Domestic Product (GNP) is double the size of every other industrialized country other than the United States. In fact, each of Japan’s regions has an economic scale equal to or larger than most of the countries in the world.

3. Japanese buyers are sophisticated and highly selective. But once they do make a decision to buy something, they buy it without a blink. Japanese manufacturers listen and watch consumer trends carefully. Thus, if you can sell in Japan, you could sell to nomads in the Sahara Desert.

5. Most certainly language and culture can be a barrier to communication and entry. The 4000+ entries in the Success in Japan give you the ability to explore opportunities in Japan in English. Every business resource imaginable can be found in this mega-directory and in the Japan Business Insider Newsletter each week.

6. Networking and proper introductions are essential in Japan. Overseas concerns barging in with western swagger often fall flat. Japan External Trade Organization (JETRO) is often a great starting point to find opportunities throughout Japan, but in the long-term you will need feet on the ground here. Finding a proper Japanese partner is often essential for success here.

7. How to set up a business in Japan can be quite complicated. There are several types of setups which can cost you anywhere from 30,000 yen to tens of millions of yen. In the Success In Japan Directory and the Japan Business Insider Newsletter, Richard Posner offers guidance in where to seek legal and financial assistance.

8. Business opportunities abound in Japan. Japan's retail market, for example, is the second biggest worldwide. Japanese gobble up luxury, style, comfort and convenience in their products and services. Another avenue worth exploring is the two trillion yen biotechnology market which is, after the US, the second largest in the world. The biotechnology market is expected to pass 25 trillion yen by 2010 because of the graying of society and increasing concern for optimum health. Biotechnology-based pharmaceuticals as a Share of all approved drugs

9. In conclusion, Japan is the second most sophisticated, wired, consumer-rich nation in the world. Opportunities abound, if you know where to look. Success in Japan is a matter of finding Japan niche markets worth exploiting and then connecting with good partners in Japan. The Japan Business Insider Newsletter can definitely steer you to success strategies and alliances you can bank on.