Hb london social media, internet and hb presentation

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  • Large architecture firm social media stats (couldn’t find any so far)


  • 1. Social Media, Internet, and Architecture
  • 2. • Means of interactions among people in which they connect to each other, share content, and exchange ideas • 190 million social media users in the United States What is social media? Twitter & Facebook account for 22% of time spent on the Internet
  • 3. Social media adoption in architecture lags compared to other industries Inc. 500 are the fastest growing small businesses in the USA VS. 90% of the Inc 500 companies are active on at least one social media network Architecture Firms - Thought Leaders* *As defined by Architectural Record, ARCHITECT Magazine, Building Design + Construction Source: Knowledge Architecture Only 56% of top architecture firms are active on at least one social media network
  • 4. Gensler Social Media Presence • Very active on Twitter, with organic audience of over 30,000 users • Has three separate Twitter feeds targeted towards commercial users, urban users, and general users
  • 5. HOK Social Media Presence • Posts content relating to sustainability, architectural programming, etc. • Engages current clients with questions and mostly leads to brand awareness
  • 6. Study data from Knowledge Architecture Adoption of Social Media in Architecture Size of firm (# employees) of leading architecture firms that actively use social media Size of firm (# employees) of architecture firms in the industry The greater architecture industry is even less likely than the industry leaders to be active users of social media networks because they have fewer resources to devote to marketing and client outreach AIA 2012 Survey
  • 7. KD Architecture Social Media Presence • Small architectural firm • No social media followers and very little presence online • Facebook profile incomplete • No posts geared towards clients
  • 8. • Major social media networks are not focused on architecture community • Hard to target your desired audience • Difficult to quantify ROI to justify resource allocation Why is there a lag in social media adoption?
  • 9. Architecture Social Media Tools • Social media tools directly applicable to the architectural community and their clients address many of these issues • We will review some social media networks most effective for the architectural community for displaying and showcasing work, advanced networking, for winning new work, and making project management more efficient
  • 10. Display or showcase portfolio to peers and potential clients through a social network Ways to Display Projects to the Community
  • 11. Architizer
  • 12. Archello
  • 13. Advantages •Built exclusively for architects •Discover latest architectural projects to stay updated on the latest innovations in the industry •53,317 projects from 13,949 firms on Architizer Displaying your portfolio on social media networks Drawbacks •Limited methods to get in touch with potential clients (online messaging system) •No facilitated connections to clients or ability to express interest in working for clients that browse your portfolio •“Architects only view other architects. The profile exposure I got was just interest from my friends.”
  • 14. Social Media Sales Tools Advanced networking tools for client outreach
  • 15. LinkedIn Sales Navigator Advantages •Much more robust than basic LinkedIn functionality •Maximize BD with powerful search functions: department, industry, company size, years of industry experience, etc. •Use InMail or mutual connections for intros Drawbacks •Cannot display projects or search by services and be discovered
  • 16. Simplify the process for finding qualified vendors by connecting with people, projects and companies on the HB Network. Honest Buildings combines Architizer’s ability to showcase your work with LinkedIn’s power to connect directly with clients
  • 17. 1 2 3 Overview • Company Profiles, Project Case Studies & Building Profiles create a unique database that we use to find qualified solution providers • Our HB Match service generates a custom short list of candidates from this rich network of information How do we find a match? “Honest Buildings syncs the needs of one entity with the skill set of another in a pragmatic and efficient process. I’m excited to see Honest Buildings grow into a virtual introduction platform that becomes a standard for the entire building industry.” -Brett Leonhardt, Director, Benchmark Real Estate Group
  • 18. 1 2 3 OverviewMackay + Partners Company Profile
  • 19. 1 2 3 OverviewCGL Project Portfolio Case Study
  • 20. 1 2 3 OverviewArchitecture opportunities on HB Recent project opportunities for architects include: Commercial fit-outs of office space Residential renovations for luxury rental units Residential renovations for walk-up units
  • 21. 1 2 3 Overview Architects using HB to find subconsultants and contractors Recent matches for subconsultants & contractors include: MEP Engineering Structural engineering General contracting Millworking
  • 22. HB reaches out to thousands of companies within the HB Network and beyond to find the best solution providers for: Architecture Engineering Contractors We evaluate solution providers using criteria that take advantage of data uniquely available to our network:  Similarity of past projects to current specifications  Depth of experience in targeted building type or geographical area  Company size and strength of the local team  Client feedback received through the Honest Buildings network  Additional filters requested by YOU Software Where can we help?
  • 23. Value of the HB Network Win contracts by meeting new clients who have already expressed interest in working with you Save time developing a short list of candidates in areas you don’t frequently commission projects Explore new options by finding highly qualified candidates to compare against your preferred solution providers Leverage technology to make better decisions, more efficiently.