Street Fight Summit 2015: What is Local Service Commerce?
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Josh McCarter, CEO of Booker, presents: Local Service Commerce is the end-to-end lifecycle of online and offline actions that empower local service businesses to attract, engage and transact with customers and effectively manage their business.
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Street Fight Summit 2015: What is Local Service Commerce?
- 1. October 20, 2015 Street Fight Summit 2015 NYC
- 2. Local Service Commerce is the end-to-end lifecycle of online and offline actions that empower local service businesses to attract, engage and transact with customers and effectively manage their business What is Local Service Commerce?
- 3. • Service Businesses account for +/- 60% of the US GDP • Advertising spend from this segment is estimated at $40-50B/yr • ~ 10M Merchants …. and only ~ 500k on connected systems greater opportunity greater opportunity 5xe-Commerce $0.5T $2.5T Total Market Size Local Services Software Opportunity 3xe-Commerce $3B $10BLocal Services Why does the service commerce opportunity excite us?
- 4. A New “Operating System” ….requires breadth to address multiple verticals and use cases Service Commerce Platform Staff & Resource Management CRM Smart Reporting Anytime & Anywhere Scheduling / Booking Service POS
- 5. Vertical Customization Creates Complexity Complexity Issues: • Size/scope of business • Independent v. Franchise • Location Based vs. Mobile • Appointment, Class & Walk-in • Membership • Naming conventions • Fixed, Variable or Estimate Pricing • CRM – Customer & Sub record • Insurance & Regulation
- 6. Leveraging OS/Platform for Vertical Specialization Staff & Resource Management CRMScheduling / Booking Smart Reporting Service POS Platform APIs • Tee time scheduling • Multiple guests • Automated time adjustment
- 7. OS Enables Connected Local Economy OnlineBooking Staff & Resource Management CRM Smart Reporting Anytime & Anywhere Scheduling / Booking Service POS Service Commerce Platform Certified Ratings & Reviews Target Based Offers ReferralsBooking Reminders MarketingServices
- 8. Quick Conclusion One size generally won’t fit all industries Need horizontal breadth and vertical depth to address multiple verticals Platform approach using APIs for industry specific features gives leverage Deep vertical features may not be used, so plan accordingly
- 9. Josh McCarter | josh@booker.com Thank You