Preview for Storytelling for UX - UIE Virtual Seminar

Storytelling for UXUsing stories to listen, imagine, share & persuade
Whitney QuesenberyA UIE Virtual Seminar5 August 2010
©2010, Whitney Quesenbery and Kevin Brooks

Success?
Stories are embedded in the UX process
Understand
Specify
Evaluate
Design

Stories use pull, not push, to persuade
They let your audience think about something new…
In a realistic situation
With a compellingcharacter andperspective
In way that lets youimagine how tosolve a design problem

UX stories are not ‘made up’
When you are crafting stories,
look for juicy tidbits that:
Come from more than onesource.
Have a lot of action detail.
lluminate user perspectives
Surprise or contradict commonbeliefs
And are clear, simple, compelling.

Using stories to share design ideaslets the Story Triangle work for you

Storytelling for UXUsing stories to listen, imagine, share & persuade
Whitney QuesenberyA UIE Virtual SeminarThursday5 August 20101:30 – 3:30 ET

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Preview for Storytelling for UX - UIE Virtual Seminar

by Whitney Quesenbery and Kevin Brooks on Jul 16, 2010

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