Every retailer should be spending on Facebook. Facebook’s reach is incomparable (1.2 billion people) and the advertising cost is relatively low—generating strong ROI for online retailers. Setting up a Facebook campaign for retail business is fairly simple. Here’s a quick 5 step list for getting a campaign going on Facebook. If you want to read more click here: https://stitcherads.com/setting-up-a-facebook-campaign-for-retail-business/

1. MORE CUSTOMERS. LESS TIME.
Setting Up A Facebook Campaign for Retail Business – 5 Steps

2. Every retailer should be spending on
Facebook Ads because…
829 million people use Facebook on a daily basis, an increase from 802 million
last quarter.
Resource: www.jeffbullas.com
63% of Facebook users engage on a daily basis.
The average Facebook user spends 40 minutes a day on the platform.
1.07 billion people use Facebook on their mobile device each moth, an increase
from 1.01 billion last quarter.
399 million Facebook users only use Facebook on mobile each month.
Mobile advertising revenue represented 62% of advertising revenue during the
second quarter of 2014, a 41% increase YoY.
Facebook users bought $234 million dollars worth of virtual goods and gifts on
Facebook over the last quarter.

3. Set Up a Facebook Campaign is
as simple as follow 5 steps
Multi-Product Ads
Ad Variations
Tracking & Monitoring
Creating the Creative
Creating the Audience
FIVE
FOUR
THREE
TWO
ONE

4. 1 Create your Audience
Custom Audience
Begin by uploading an
email list of your best
customers into Facebook
to create a Custom
Audience.
Lookalike Audience
Continue creating
Lookalike Audience that
targets profiles similar to
the list of your best
customers that you just
uploaded.
Website Custom
Audience
Last step is to create a
Website Custom Audience.
These are useful for
retargeting visitors of your
website and for building up
Lookalike audiences that
will pre-retarget similar
shoppers.

5. 2 Creating the Creative
 Start with three photos of your
product.
 Upload three photos for the
same ad.
 Facebook will automatically test
all three and display the best
performing.
 Photos have to meet certain
criteria:
 Less than 20% text in
artwork.
 Sized correctly for
Newsfeed at 1200x627 px.

6. Tracking & Monitoring
3
 Use Conversion Tracking
 Rates to measure and monitor
retail business’ Facebook
campaigns success:
 Conversions
 Registrations
 Check-outs
 Add-to-basket

7. Ad Variations
4
 Ad variations allows you to track
effectiveness and later optimize
specific ads.
 Having Ad variations permits
you to pause an ad set that isn’t
performing under the target CPA.
 Creating variations on Power
Editor is time consuming.
 StitcherAds has an automation
process, where ad variations are
automatically created.

8. Consider
Multi-Product Ads 5
 Multi-Product Ads have proven
great results for retailers:
 36% – 54% decrease in
Cost Per Acquisition (CPA)
 41% – 234% better ROI

9. Want to start your Facebook
Campaign for Retail now?