Mr. Ramon Martinez speech at the 19th canton fair edition during Design Congress Forum.

1. BARCELONA DESIGN, BETTER BUSINESS /// Product Design Forum /// Canton Fair /// April 2011

2. FROM «MADE» TO
«CREATED»
IN CHINA
China is growing really fast
Changing quickly
Business Models also
Changes
Companies are facing serious changes:
Margins are low
Clients loyalty is weak
Profits are risky:
Labour cost, currency, etc.
BARCELONA DESIGN, BETTER BUSINESS /// Product Design Forum /// Canton Fair /// April 2011

3. «China companies must invest in design»
Mr TAL, Major of Guangzhou
Producing in China
IS NOT ENOUGH
to be competitive
BARCELONA DESIGN, BETTER BUSINESS /// Product Design Forum /// Canton Fair /// April 2011

4. BUSINESS FACTORS OF
SUCCESS
BARCELONA DESIGN, BETTER BUSINESS /// Product Design Forum /// Canton Fair /// April 2011

5. DESIGN INCREASES
THE PERCEIVED VALUE
BARCELONA DESIGN, BETTER BUSINESS /// Product Design Forum /// Canton Fair /// April 2011

6. DESIGN GENERATES
EMOTIONAL LINKS
WITH YOUR CLIENTS
BARCELONA DESIGN, BETTER BUSINESS /// /// Product Design Forum /// Canton Fair /// April 2011
BARCELONA DESIGN, BETTER BUSINESS Product Design Forum /// Canton Fair /// April 2011

7. DESIGN IMPROVES
PEOPLE’S QUALITY
OF LIFE
BARCELONA DESIGN, BETTER BUSINESS /// /// Product Design Forum /// Canton Fair /// April 2011
BARCELONA DESIGN, BETTER BUSINESS Product Design Forum /// Canton Fair /// April 2011

8. DESIGN
IMPROVES
EFFICIENCY
BARCELONA DESIGN, BETTER BUSINESS /// Product Design Forum /// Canton Fair /// April 2011

9. DESIGN LEADS
TO
INNOVATION
BARCELONA DESIGN, BETTER BUSINESS /// /// Product Design Forum /// Canton Fair /// April 2011
BARCELONA DESIGN, BETTER BUSINESS Product Design Forum /// Canton Fair /// April 2011

10. BARCELONA DESIGN
Design increases
VALUE
Value increases Value increases
SALES PROFIT
MARGINS
BETTER BUSINESS
BARCELONA DESIGN, BETTER BUSINESS /// Product Design Forum /// Canton Fair /// April 2011