Secrets of WordPress SEO by Yoast

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Secrets of WordPress
SEO by Yoast
Presented by
Aaron Weiss & Steven Scott
877-736-7361
Tampa SEO Training Academy
www.Tampa-SEO.com
Starship Internet Marketing Services
Search.Engine-Optimization.com

www.Tampa-SEO.com • Steve@Tampa-SEO.com • 877-736-7361
WordPress SEO
 WordPress SEO is
one of the premier
plugins used by folks
trying to optimize their
website for better
results in the Search
Engines.
 Has lots of options
that make WordPress
“Search Friendly”

WordPress SEO
 Good Idea to view the Introduction Tour from
the Dashboard
 This will
take you
through each
menu option
to explain
what it is for.

WordPress SEO
 At the bottom of each Post and Page Yoast
Adds ways to improve your SEO.

WordPress SEO
 Page Analysis gives you helpful hints on how
to make your content better for Search.

WordPress SEO
 The Advanced
Tab in Yoast has
some Technical
Items that can
help with your
SEO.

WordPress SEO
 The newest
Social Tab
makes your
posts look their
best when
shared on Social
Media sites.

WordPress SEO
 Yoast also helps you improve your Category,
Tags and Author Page.

WordPress SEO
Settings
 Now that you know how to use on-page
Yoast settings, there are many global settings
you need to know to help you with site-wide
SEO benefits.

WordPress SEO
Dashboard
Tour
Reset Settings (be careful)
Tracking – Sends anonymous data
to Yoast to make their plugin better
Security – Disables the Advanced
section of Yoast on pages and
posts
Webmaster Tools – Add
verification codes to most popular
services.

WordPress SEO
Titles & Metas: General
Title – Force rewrite. Yoast auto-
detects. Do not change.
Title Separator – Choose the title
separator in Meta Titles. No SEO
benefit, but looks nice.
Sitewide Meta Settings –
Remove archive secondary pages,
remove meta keywords tag,
remove Dmoz, remove Yahoo!
directory.
Clean up the <head> - Remove
depreciated or unnecessary info

WordPress SEO
Titles & Metas: Homepage
If your homepage is set to a
specific page, you can optimize on
that page.
If your homepage is a blog
archive, here you will see the
familiar Yoast optimization display.

WordPress SEO
Titles & Metas: Post Types
Create default meta templates for
post types (posts, pages) when
descriptions and titles have not
been entered on the individual
pages.
It is better to write optimized page
titles and descriptions than to use
templates.

WordPress SEO
Titles & Metas: Taxonomies
Categories & Tags are default
taxonomies in WordPress. Plugins
and themes may add additional
taxonomies.
Here you can create templates
that make it easy for categories
and tags to have keywords, titles,
and descriptions.
I recommend writing unique
descriptions for all categories. If
you have too many tags, using
templates is fine.

WordPress SEO
Titles & Metas: Other
Author Archives – It’s better to
write unique descriptions for
authors. If there is only one author,
I recommend disabling the author
archives.
Date Archives – I recommend
disabling them unless you have a
site where date-based content is
imparative.
Special Pages – Here you can
create title templates for 404
pages and search pages.

WordPress SEO
Social
Here you can add URLs and other
social-specific data to help these
networks better understand your
content and how to display it on
their networks.

WordPress SEO
XML Sitemaps
Yoast has an excellent XML
sitemap for search engines. Here
you can enable and disable many
settings.
Disable author/user pages if your
site is not author-centric.
Disable user roles that do not have
useful content.
Disable post types and taxonomies
that are not used.
Add your sitemap to Webmaster
Tools.

WordPress SEO
Permalinks
Strip /category/ base – Enable
Enforce trailing slashes - Enable if
you do not have an extension on URLs
(.html, .php).
Remove stop words – Disable
Redirect attachment URLs to Parent
post URL – Enable
Remove ?replytocom – Enable
Redirect ugly URLs – Disable
Force Transport – SSL dependent

WordPress SEO
Internal Links
Yoast has it own breadcrumb
functionality. This is an advanced
feature that requires you to copy
and paste code into a template.

WordPress SEO
RSS
Yoast allows you to add additional
content to above and/or below
your content. So when other sites
aggregate your content, you can
provide explanations to where the
content was original from, and a
link to it.

WordPress SEO
Import & Export
Save, migrate, and import Yoast
settings from one site to another,
or from one SEO plugin to another.

WordPress SEO
Bulk Editor

WordPress SEO
Edit Files
Update robots.txt and .htaccess from within Yoast. Requires that these files
exist and are writeable. This is very advanced and can cause your site to break
or devastate your SEO. Use with caution. Backup regularly.

WordPress SEO
Top Bar
Top bar also allows you to quickly go to settings pages from the
front-end of your site. As well as quick links to AdWords, Google
Trends, and SEOBook.

WordPress SEO
Premium Extensions
Even with all the amazing functionality, Yoast is free. However, you can
extend the functionality of this plugin with extensions depending on
your industry or needs.
WordPress SEO Premium – Only necessary if you require support,
prefer to have handy video tutorials, as well as have Google
Webmaster Tools 404 integration for easy redirects. If you do not need
these features, there’s no need for this extention.

WordPress SEO
Premium Extensions
Video SEO – If you post video from YouTube, DailyMotion, or Vimeo often, this
plugin helps provide Google with the markup to display a thumbnail in SERPs,
making your SERPs appear more interactive. $69
Local SEO - Helps insert and markup Google Maps, business addresses,
operating hours, and store locator. If you only have one location, you can mark
up this information yourself for free in about 30 minutes to an hour. $69
News SEO – If you post everyday or have a magazine-style website, this plugin
will create an XML news sitemap to make it easier for Google to crawl and index
new content faster. Not necessary unless you post at least once a day. $69
WooCommerce SEO - This plugin adds markup to product pages, helping Google display
pricing information in SERPs, open graph markup for products, optimizes the XML sitemap
for products, and replaces WooCommerce Breadcrumbs with Yoast. If you use
WooCommerce, this is a no-brainer, especially for $49.

WordPress SEO
Yoast Blog
https://yoast.com
Updated regularly with
amazing content,
ideas, examples, and
tutorials about SEO
and WordPress. The
Yoast team often times
uses academic
research to make
educated choices.

Secrets of WordPress SEO by Yoast

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