China Panel Market Size - Casual Connect USA 2015

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It’s no secret that mobile games in China have shown enviable growth over the past few years. At a whopping $5B, China’s mobile revenue accounts for almost a quarter of the global industry and is set to tack on another $1B by the end of 2018. In light of mobile’s saturation and stagnation in western markets, China has become a target for mobile game-makers looking to expand their earning potential. However, the country’s complex legal landscape, distinctive tastes in games and expansive portfolio of app stores make it especially difficult for foreigners to navigate the space. So, what does it take to make it in China? What is the #1 precaution western developers should take when entering the market? What opportunities should game-makers seize to survive in this highly competitive industry? And how can they effectively localize their apps for the Chinese audience? This panel taps into the knowledge of industry experts embedded in the space to teach mobile game developers how to get the most out of China’s burgeoning market.

Data & Analytics

CHINA
A SURVIVAL GUIDE
FOR DEVELOPERS
CASUAL CONNECT USA
2015
@STEPHINANERS @_SUPERDATA @YODO1 @MYGAMEZCHINA @CASUALCONNECT #CASUALCONNECTUSA
Panelists
Jung Suh, VP of Global Publishing
Yodo1 Games
Mikael Leinonen, CEO & Co-founder
MyGamez, Ltd.
Philip Aronson, Founder
QDog Productions
Alfredo Rudas, VP & Co-Founder
Kick9
Moderator
Stephanie Llamas, Director of Research
SuperData Research

Worldwide mobile games market, 2015E
$24.1B
Total worldwide market for
mobile games, 2015E
Copyright © 2015 SuperData Research. All rights reserved. | www.superdataresearch.com 2
| Playable media & games market research
North America
$4.7billion
Latin
America
$1.8
billion
Asia
$13.2billion
Europe
$3.7billion
Rest of
world
$0.7
billion
@STEPHINANERS @_SUPERDATA @YODO1 @MYGAMEZCHINA @CASUALCONNECT #CASUALCONNECTUSA

4
| Playable media & games market research
CHINA
22%
Worldwide mobile games market, 2015E
$24.1B
Total worldwide market for
mobile games, 2015E
North America
$4.7billion
Latin
America
$1.8
billion
Asia
$13.2billion
Europe
$3.7billion
Rest of
world
$0.7
billion
Copyright © 2015 SuperData Research. All rights reserved. | www.superdataresearch.com
@STEPHINANERS @_SUPERDATA @YODO1 @MYGAMEZCHINA @CASUALCONNECT #CASUALCONNECTUSA

5
| Playable media & games market research
Copyright © 2015 SuperData Research. All rights reserved. | www.superdataresearch.com
@STEPHINANERS @_SUPERDATA @YODO1 @MYGAMEZCHINA @CASUALCONNECT #CASUALCONNECTUSA
+9%
+5%
+24%
+66%
0
1.5
3
4.5
6
2014 2015E 2016E 2017E
$6.0B
$5.5B
$5.2B
$4.2B
CHINA MOBILE GAMES REVENUE + YOY GROWTH

6
| Playable media & games market research
CHINA’S
MARKET
SHAREASIA 2015E
MONTHLY
ACTIVE USERS
75%
Copyright © 2015 SuperData Research. All rights reserved. | www.superdataresearch.com
@STEPHINANERS @_SUPERDATA @YODO1 @MYGAMEZCHINA @CASUALCONNECT #CASUALCONNECTUSA

7
| Playable media & games market research
MONTHLY
ACTIVE USERS
75%
REVENUE
40%
Copyright © 2015 SuperData Research. All rights reserved. | www.superdataresearch.com
@STEPHINANERS @_SUPERDATA @YODO1 @MYGAMEZCHINA @CASUALCONNECT #CASUALCONNECTUSA
CHINA’S
MARKET
SHAREASIA 2015E

8
| Playable media & games market research
CN
US
JP 6.5%
5.3%
2.9%
$60
$26
$19
Copyright © 2015 SuperData Research. All rights reserved. | www.superdataresearch.com
@STEPHINANERS @_SUPERDATA @YODO1 @MYGAMEZCHINA @CASUALCONNECT #CASUALCONNECTUSA
MONTHLY
ACTIVE USERS
75%
REVENUE
40%
CHINA’S
MARKET
SHAREASIA 2015E

9
| Playable media & games market research
CN
US
JP 6.5%
5.3%
2.9%
$60
$26
$19
MONTHLY
ACTIVE USERS
75%
REVENUE
40%
Copyright © 2015 SuperData Research. All rights reserved. | www.superdataresearch.com
@STEPHINANERS @_SUPERDATA @YODO1 @MYGAMEZCHINA @CASUALCONNECT #CASUALCONNECTUSA
CHINA’S
MARKET
SHAREASIA 2015E

10
| Playable media & games market research
CN
US
JP 6.5%
5.3%
2.9%
$60
$26
$19
MONTHLY
ACTIVE USERS
75%
REVENUE
40%
Copyright © 2015 SuperData Research. All rights reserved. | www.superdataresearch.com
@STEPHINANERS @_SUPERDATA @YODO1 @MYGAMEZCHINA @CASUALCONNECT #CASUALCONNECTUSA
CHINA’S
MARKET
SHAREASIA 2015E

11
| Playable media & games market research
CN
US
JP 6.5%
5.3%
2.9%
$60
$26
$19
MONTHLY
ACTIVE USERS
75%
REVENUE
40%
Copyright © 2015 SuperData Research. All rights reserved. | www.superdataresearch.com
@STEPHINANERS @_SUPERDATA @YODO1 @MYGAMEZCHINA @CASUALCONNECT #CASUALCONNECTUSA
CHINA’S
MARKET
SHAREASIA 2015E

12
| Playable media & games market research
MONTHLY
ACTIVE USERS
75%
REVENUE
40%
Copyright © 2015 SuperData Research. All rights reserved. | www.superdataresearch.com
• App stores
@STEPHINANERS @_SUPERDATA @YODO1 @MYGAMEZCHINA @CASUALCONNECT #CASUALCONNECTUSA
CHINA’S
MARKET
SHAREASIA 2015E

13
| Playable media & games market research
MONTHLY
ACTIVE USERS
75%
REVENUE
40%
Copyright © 2015 SuperData Research. All rights reserved. | www.superdataresearch.com
• App stores
• Localization
@STEPHINANERS @_SUPERDATA @YODO1 @MYGAMEZCHINA @CASUALCONNECT #CASUALCONNECTUSA
CHINA’S
MARKET
SHAREASIA 2015E

14
| Playable media & games market research
MONTHLY
ACTIVE USERS
75%
REVENUE
40%
Copyright © 2015 SuperData Research. All rights reserved. | www.superdataresearch.com
• App stores
• Localization
• Local partners
@STEPHINANERS @_SUPERDATA @YODO1 @MYGAMEZCHINA @CASUALCONNECT #CASUALCONNECTUSA
CHINA’S
MARKET
SHAREASIA 2015E

15
| Playable media & games market research
MONTHLY
ACTIVE USERS
75%
REVENUE
40%
Copyright © 2015 SuperData Research. All rights reserved. | www.superdataresearch.com
• App stores
• Localization
• Local partners
• Monetization
@STEPHINANERS @_SUPERDATA @YODO1 @MYGAMEZCHINA @CASUALCONNECT #CASUALCONNECTUSA
CHINA’S
MARKET
SHAREASIA 2015E

16
| Playable media & games market research
MONTHLY
ACTIVE USERS
75%
REVENUE
40%
Copyright © 2015 SuperData Research. All rights reserved. | www.superdataresearch.com
• App stores
• Localization
• Local partners
• Monetization
• User acquisition
@STEPHINANERS @_SUPERDATA @YODO1 @MYGAMEZCHINA @CASUALCONNECT #CASUALCONNECTUSA
CHINA’S
MARKET
SHAREASIA 2015E

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Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits. To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups. Technology For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did. While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis. Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad. Age and Gender When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same. Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers. Race Affects Attitudes As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).

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The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands. It’s important that you’re ready to implement new strategies in 2024. Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024. You’ll learn: - The latest trends in AI and automation, and what this means for an evolving paid search ecosystem. - New developments in privacy and data regulation. - Emerging ad formats that are expected to make an impact next year. Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape. If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.

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From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world. With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively. The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage. Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience. See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers See the original article on Forbes here: http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b

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Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world. Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance. For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age. Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.

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China Panel Market Size - Casual Connect USA 2015

1. CHINA A SURVIVAL GUIDE FOR DEVELOPERS CASUAL CONNECT USA 2015 @STEPHINANERS @_SUPERDATA @YODO1 @MYGAMEZCHINA @CASUALCONNECT #CASUALCONNECTUSA Panelists Jung Suh, VP of Global Publishing Yodo1 Games Mikael Leinonen, CEO & Co-founder MyGamez, Ltd. Philip Aronson, Founder QDog Productions Alfredo Rudas, VP & Co-Founder Kick9 Moderator Stephanie Llamas, Director of Research SuperData Research

2. Worldwide mobile games market, 2015E $24.1B Total worldwide market for mobile games, 2015E Copyright © 2015 SuperData Research. All rights reserved. | www.superdataresearch.com 2 | Playable media & games market research North America $4.7billion Latin America $1.8 billion Asia $13.2billion Europe $3.7billion Rest of world $0.7 billion @STEPHINANERS @_SUPERDATA @YODO1 @MYGAMEZCHINA @CASUALCONNECT #CASUALCONNECTUSA

3. Worldwide mobile games market, 2015E $24.1B Total worldwide market for mobile games, 2015E Copyright © 2015 SuperData Research. All rights reserved. | www.superdataresearch.com 3 | Playable media & games market research North America $4.7billion Latin America $1.8 billion Asia $13.2billion Europe $3.7billion Rest of world $0.7 billion 55% @STEPHINANERS @_SUPERDATA @YODO1 @MYGAMEZCHINA @CASUALCONNECT #CASUALCONNECTUSA

4. 4 | Playable media & games market research CHINA 22% Worldwide mobile games market, 2015E $24.1B Total worldwide market for mobile games, 2015E North America $4.7billion Latin America $1.8 billion Asia $13.2billion Europe $3.7billion Rest of world $0.7 billion Copyright © 2015 SuperData Research. All rights reserved. | www.superdataresearch.com @STEPHINANERS @_SUPERDATA @YODO1 @MYGAMEZCHINA @CASUALCONNECT #CASUALCONNECTUSA

5. 5 | Playable media & games market research Copyright © 2015 SuperData Research. All rights reserved. | www.superdataresearch.com @STEPHINANERS @_SUPERDATA @YODO1 @MYGAMEZCHINA @CASUALCONNECT #CASUALCONNECTUSA +9% +5% +24% +66% 0 1.5 3 4.5 6 2014 2015E 2016E 2017E $6.0B $5.5B $5.2B $4.2B CHINA MOBILE GAMES REVENUE + YOY GROWTH

6. 6 | Playable media & games market research CHINA’S MARKET SHAREASIA 2015E MONTHLY ACTIVE USERS 75% Copyright © 2015 SuperData Research. All rights reserved. | www.superdataresearch.com @STEPHINANERS @_SUPERDATA @YODO1 @MYGAMEZCHINA @CASUALCONNECT #CASUALCONNECTUSA

7. 7 | Playable media & games market research MONTHLY ACTIVE USERS 75% REVENUE 40% Copyright © 2015 SuperData Research. All rights reserved. | www.superdataresearch.com @STEPHINANERS @_SUPERDATA @YODO1 @MYGAMEZCHINA @CASUALCONNECT #CASUALCONNECTUSA CHINA’S MARKET SHAREASIA 2015E

8. 8 | Playable media & games market research CN US JP 6.5% 5.3% 2.9% $60 $26 $19 Copyright © 2015 SuperData Research. All rights reserved. | www.superdataresearch.com @STEPHINANERS @_SUPERDATA @YODO1 @MYGAMEZCHINA @CASUALCONNECT #CASUALCONNECTUSA MONTHLY ACTIVE USERS 75% REVENUE 40% CHINA’S MARKET SHAREASIA 2015E

9. 9 | Playable media & games market research CN US JP 6.5% 5.3% 2.9% $60 $26 $19 MONTHLY ACTIVE USERS 75% REVENUE 40% Copyright © 2015 SuperData Research. All rights reserved. | www.superdataresearch.com @STEPHINANERS @_SUPERDATA @YODO1 @MYGAMEZCHINA @CASUALCONNECT #CASUALCONNECTUSA CHINA’S MARKET SHAREASIA 2015E

10. 10 | Playable media & games market research CN US JP 6.5% 5.3% 2.9% $60 $26 $19 MONTHLY ACTIVE USERS 75% REVENUE 40% Copyright © 2015 SuperData Research. All rights reserved. | www.superdataresearch.com @STEPHINANERS @_SUPERDATA @YODO1 @MYGAMEZCHINA @CASUALCONNECT #CASUALCONNECTUSA CHINA’S MARKET SHAREASIA 2015E

11. 11 | Playable media & games market research CN US JP 6.5% 5.3% 2.9% $60 $26 $19 MONTHLY ACTIVE USERS 75% REVENUE 40% Copyright © 2015 SuperData Research. All rights reserved. | www.superdataresearch.com @STEPHINANERS @_SUPERDATA @YODO1 @MYGAMEZCHINA @CASUALCONNECT #CASUALCONNECTUSA CHINA’S MARKET SHAREASIA 2015E

12. 12 | Playable media & games market research MONTHLY ACTIVE USERS 75% REVENUE 40% Copyright © 2015 SuperData Research. All rights reserved. | www.superdataresearch.com • App stores @STEPHINANERS @_SUPERDATA @YODO1 @MYGAMEZCHINA @CASUALCONNECT #CASUALCONNECTUSA CHINA’S MARKET SHAREASIA 2015E

13. 13 | Playable media & games market research MONTHLY ACTIVE USERS 75% REVENUE 40% Copyright © 2015 SuperData Research. All rights reserved. | www.superdataresearch.com • App stores • Localization @STEPHINANERS @_SUPERDATA @YODO1 @MYGAMEZCHINA @CASUALCONNECT #CASUALCONNECTUSA CHINA’S MARKET SHAREASIA 2015E

14. 14 | Playable media & games market research MONTHLY ACTIVE USERS 75% REVENUE 40% Copyright © 2015 SuperData Research. All rights reserved. | www.superdataresearch.com • App stores • Localization • Local partners @STEPHINANERS @_SUPERDATA @YODO1 @MYGAMEZCHINA @CASUALCONNECT #CASUALCONNECTUSA CHINA’S MARKET SHAREASIA 2015E

15. 15 | Playable media & games market research MONTHLY ACTIVE USERS 75% REVENUE 40% Copyright © 2015 SuperData Research. All rights reserved. | www.superdataresearch.com • App stores • Localization • Local partners • Monetization @STEPHINANERS @_SUPERDATA @YODO1 @MYGAMEZCHINA @CASUALCONNECT #CASUALCONNECTUSA CHINA’S MARKET SHAREASIA 2015E

16. 16 | Playable media & games market research MONTHLY ACTIVE USERS 75% REVENUE 40% Copyright © 2015 SuperData Research. All rights reserved. | www.superdataresearch.com • App stores • Localization • Local partners • Monetization • User acquisition @STEPHINANERS @_SUPERDATA @YODO1 @MYGAMEZCHINA @CASUALCONNECT #CASUALCONNECTUSA CHINA’S MARKET SHAREASIA 2015E

17. CHINA A SURVIVAL GUIDE FOR DEVELOPERS CASUAL CONNECT USA 2015 @STEPHINANERS @_SUPERDATA @YODO1 @MYGAMEZCHINA @CASUALCONNECT #CASUALCONNECTUSA Panelists Jung Suh, VP of Global Publishing Yodo1 Games Mikael Leinonen, CEO & Co-founder MyGamez, Ltd. Philip Aronson, Founder QDog Productions Alfredo Rudas, VP & Co-Founder Kick9 Moderator Stephanie Llamas, Director of Research SuperData Research

China Panel Market Size - Casual Connect USA 2015

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