3. TEDxBerkleeValencia is a project run by students and faculty associated with Berklee College of Music’s
Valencia Campus. It is a unique blend of the innovative vision of Berklee, the flavor of Valencia, and TED’s
focus on meaningful, global change.
2016 MiSSION:
The theme for TEDxBerkleeValencia 2016, Connecting the Dots, speaks to the idea of connectivity. On
the one hand, we consider that through acts or moments of synchronicity, diverse ideas seemingly at
random, across multiple disciplines, and without design can morph into something new in creative ways,
pushing beyond limits and expectations. On the other hand, we question how in a hyper-connected world
where everyone is constantly plugged in, do we still connect offline and maintain that interpersonal
interaction? With the new trends in communication and technology, everyone is connected through six
degrees -- or less -- of separation. In an attempt to bridge the gap between generations, how can we
better understand the convergence of the past, present and future.
5. WHO WE ARE
Berklee College of Music was founded on the revolutionary principle that the best way to prepare
students for careers in music is through the study and practice of contemporary music. For more
than half a century, the college has evolved to reflect the state of the art of music and the music
business. With a diverse and talented student body representing 96 countries, and alumni who have
collectively won 305 Grammys and Latin Grammys, Berklee is the world's premier learning lab for the
music of today —and tomorrow.
6. BERKLEE VALENCIA
Berklee Valencia: Opened in 2012, the campus is housed
in the Palau de les Arts Reina Sofia, an iconic opera house
designed for optimal musical performance and equipped
with state-of-the-art technology. Music is essential to the
history and people of Valencia, where students are
exposed to a wide spectrum of cultures, audiences, and
master musicians, and to some of the richest musical
cultures in the world—including those of South America,
the Middle East, Europe, and North Africa.
7. VENUE: L’OCEANOGRAFIC
The Oceanogràfic of the City of Arts and Sciences is the largest aquarium in
Europe and contains representatives of the world’s main marine ecosystems.
Each building is identified with the following aquatic environments: the
Mediterranean, Wetlands, Temperate and Tropical Seas, Oceans, the Antarctic,
the Arctic, Islands, and the Red Sea, as well as the Dolphinarium with 24 million
liters of water and a depth of 10.5 meters. The Underwater Restaurant and the
Access Building welcoming visitors stand out because of their spectacular roofs
designed by Félix Candela.
During their route through the various installations, visitors can get to know at
first hand the behavior and way of life of over 45,000 individuals of 500 different
species: dolphins, belugas, walruses, sea lions, seals, penguins, turtles, sharks,
rays, sawfish, jellyfish, starfish, sea urchins, and crustaceans of all kinds, as well
as wetland bird species such as those inhabiting the Albufera de Valencia and
tropical mangrove swamps.
12. MARKETING AND COMMUNICATIONS
TIMELINE
Week of March 7-13, 2016:
● Introducing the Team 1
● #GuessTheSpeaker
● Extra Early Bird Ticketing Announcement
● Video Interview with Garrett
● Last Day Open for Performance Applications
Week of March 14-20, 2016
● Video Interview with Emily
● Post Save the Date E-Flyer
● Announce Pre-Sale Tickets
● Send First Press Release (English) / Send Newsletter
● Share McKenna Smith’s Blog
● TEDxBV Theme Song Video - Dots Around Valencia: “My Favorite Spot in Valencia is…”
● #GuessTheSpeaker (1 & 2)
13. MARKETING AND COMMUNICATIONS
TIMELINE
● Speaker & Bio Revealed
● Send Press Release (Spanish)
● Introducing Team 2: Share Two Team Members (Photo & Quote)
Week of March 21-27, 2016
● Introducing team 3 - Share Team Photos on Facebook (Emilien, Max and Gael)
● Introducing our Sponsors
● #GuessTheSpeaker (3,4 & 5)
● #THROWBACKTHURSDAY (Share 2015 Photos)
● Speaker & Bio Revealed
● End Extra Early Bird Ticketing
● Announce Early Bird Ticketing Starts
● Share Team Members (Photo & Quote)
14. Week of March 28 - April 3, 2016
● Ask for Volunteers (Set up a booth on campus)
● #GuessTheSpeaker (6,7 & 8)
● Send Second Press Release Announcing Speakers (English & Spanish)
● Ticket Sales Booth on Campus (Roochay)
● Speaker & Bio Revealed _ Final
● Newsletter reminder of early bird tickets with link to Speakers
● Ticket Sales Booth on Campus (Garrett & Stephanie)
● Thanking our Sponsors on FB
● End Early Bird Ticketing
Week of April 4-10, 2016
● Announce Regular Ticketing
● Video Interview with Stephanie & Roochay
● Video with Valeria
MARKETING AND COMMUNICATIONS
TIMELINE
15. ● April Newsletter - Friendly Reminder (with Sponsor Logos)
● Send Third Press Release with Countdown to Event (English & Spanish)
● Countdown - 10 Days: Valencia History & Sights, #GuessTheSpeaker (9, 10, 11)
● Countdown - 9 Days: #THROWBACKTHURSDAY (Share 2015 Photos)
● Countdown - 8 Days: Speaker & Bio Revelaed
● Countdown - 7 Days
● Countdown - 6 Days: Share Team Members (Photo & Quote)
Week of April 11-17, 2016
● Countdown - 5 Days: Speaker Interview (English/Spanish)
● Countdown - 4 Days: Announce Last Minute Ticketing
● Countdown - 3 Days: Valencia History & Sights, #GuessTheSpeaker (12)
● Countdown - 2 Days: #THROWBACKTHURSDAY (SHARE 2015 PHOTOS OR VIDEOS)
● Countdown - 1 Day: Last Day to Purchase Tickets, Speaker & Bio Revealed
MARKETING AND COMMUNICATIONS
TIMELINE
26. ATTENDEES
Free: VIP + Complimentary Tickets
= 216
Sales: CASFID = 304
TOTAL = 520
For the third edition of
TEDxBerkleeValencia, we were a
packed house. Approximately,
520 guests were in attendance.
Our volunteers had to stand up or
sit on the floor!
40. INSTAGRAM HIGHLIGHTS
FOLLOWERS: Grown from
288 to 475
TOTAL MEDIA SHARED:
Grown from 124 to 258
TOTAL COMMENTS: Grown
from 24 TO 98
TOTAL LIKES: Grown from
575 to 3550
MAY 2016 SUMMARY
