This presentation provides an overview on free and paid tools for social media monitoring. It was shown on the Social Media Barcamp in Berlin, June 2009.

1. Social Media Monitoring Tools – an overview
Stefan Betzold | pier314 GmbH | www.pier314.de | twitter: @stefanHH

2. How well do you know your customer?
 and what they’re saying about  in the social media universe
- your product? - in blogs?
- your brand? - in boards and forums?
- your reputation? - in social networks?
- your competition? - on microblogs like Twitter?
© 2009 pier314 GmbH 1

3. Why is this important?
 the Kryptonite Case
2
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4. Webmonitoring in German Companies
a study
© 2009 pier314 GmbH Source: WebKnow Studie 2008, Universität Köln 3

5. Elements: activity analysis
 Overview of activity in the Social
Media space
 Compare trends across different
social media platforms
 Analyse trends against competing
brands and products
 Identify peaks in the conversation
related to certain events
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6. Elements: Understand Demographics
 Analyse demographic overviews of
active users and voices e.g. Gender,
Age
 Identify main locations for activities:
Geo-location with mapping
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7. Elements: Understand Sentiment
 Estimation of positive/negative
responses
 Automatic and/or manual
sentiment analysis
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8. Elements: Identify Key Influencers
 Identify key influencing blogs, sites
and/or users for every topic
 Connect with influencer information
and profiles
 Enable direct communication with
influencers
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9. Elements: Identify related topics
 View tag clouds, themes, trends
 Identify most relevant contextual
keywords
 Estimate emotions based on
sentiment analysis
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10. Elements: Share Intelligence
 Automated report generation and
distribution via email and RSS
 Drill down to individual results and
details
 Export analysis
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11. Steps for Social Media Monitoring
Listening: Discovering Measuring: Monitoring, Engaging: Active dialog
real-time and relevant, analyzing and tracking with customers and
consumer conversations those conversations tracking/tagging
comments for further use
© 2009 pier314 GmbH Copyright © 2009 Radian6
6/25/2009- 10
10

12. Step 1:
Listen to your customer´s voice
A variety of free tools is available
to listen to your customer´s voice, e.g.
Listening  Blog Searches
(Technorati, Google Blog Search, Twingly)
 Twitter-Monitoring
(Twitter search, tweetscan)
 Search-Tools
(Google Insights, Google Trends)
 Aggregator Tools
(SocialMention, StepRep, Filtrbox)
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13. Technorati Blog Search
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14. Technorati Blog Search
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15. Google Blog Search
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16. Twingly Blog Search
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17. Social Mention Search
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18. Filtrbox Media Monitoring
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19. Blogpulse Blog Monitoring
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20. Addict-o-matic aggregator
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21. Steprep reputation monitoring
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22. Step 2:
Measure and analyze the conversations
A growing set of professional tools and
Services is offering monitoring solutions to
Measuring enable and facilitate the analysis, e.g.
 Radian6
 Techrigy SM2
 Socialradar
 Synthesio
 Biz360
 Visible Technologies TruCast
 BuzzLogic
 Cloudtracker
 Bluereport
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23. Trackur keyword monitoring
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24. Scoutlabs Social Media Monitoring
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25. Scoutlabs Social Media Monitoring
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26. Scoutlabs Social Media Monitoring
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27. Scoutlabs
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28. Radian 6
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29. Radian 6
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30. Radian 6
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31. Radian 6
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32. Radian 6
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33. Techrigy SM2
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34. Techrigy SM2
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35. Techrigy SM2
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36. Techrigy SM2
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37. Techrigy SM2
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38. Techrigy SM2
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39. Synthesio (FR)
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40. Synthesio (FR)
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41. Synthesio (FR)
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42. Visible Technologies (US)
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43. Infegy Socialradar
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44. Infegy Socialradar
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45. Infegy Socialradar
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46. Infegy Socialradar
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47. Infegy Socialradar
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48. blueReport (CH)
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49. blueReport (CH)
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50. Cloudtracker.fm (currently in alpha)
German tool specialized on Entertainment
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51. Cloudtracker.fm (currently in alpha)
German tool specialized on Entertainment
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52. Step 3:
React to the customer feedback!
Reacting on positive and/or negative entries,
statements, postings or customer queries
Engaging  Company or CEO statements on
complaints
 Using customer feedback for product
improvements and bug fixing
 Using customer ideas for product
innovations and developments
 Reacting on customer questions
 etc.
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53. The power of Engaging:
The Domino Pizza Case
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54. The power of Engaging:
The Domino Pizza Case
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55. Sentiment Analysis on Domino Pizza
Video on youtube answer on youtube
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56. Engage?
Do you react to negative statements?
© 2009 pier314 GmbH Source: WebKnow Studie 2008, Universität Köln 55

57. The Power of Reputation
„It takes 20 years to build a reputation
and five minutes to ruin it.
If you think about that,
you'll do things differently.“
(Warren Buffett)
© 2009 pier314 GmbH 56

58. Thank You! | @stefanHH