3. pg 3Grail’s Mission
Be the daily destination to all the most shared
videos & articles on the internet.
Everywhere, Anytime.
4. proprietary and confidential
Organize the world’s content
Grail’s technology organizes the best
videos and articles across the internet
Everywhere, Anytime.
• First video-based newsreader
• Over 800 video and 500 article publishers
• Organized by genre, share count and sentiment
pg 4Opportunity
5. proprietary and confidential
pg 5
Grail - the best consumer content mobile app
The simple guide to the best videos
Follow what you like
Quickly browse everything
Grail organizes and ranks the most shared videos via social media in the
simplest yet most elegant way.
Choose from over 1,000 video and article publishers for one feed
of your favorites.
Know what’s going on in seconds. See al the best videos & articles.
Mass Market Mobile Opportunity
6. proprietary and confidential
pg 6Grail Web Platform
The only place on the web
to access the most shared
videos & articles
HTML syncs with app giving
total access to your saved
content
State of art HTML code
with responsive design for
every device
Responsive HTML Technology
7. pg 7Crowdsourced Videos & Articles
Ranked by social shares
The “Nielsen ratings” for videos & articles
proprietary and confidential
Grail brings you the best content so you
don’t have to search for it
• Ranking is determined by total share
count across YouTube, Facebook,
Twitter, & Reddit
• Explore different genres of videos/
articles (i.e. music, sports, fashion)
• Filters content by share count to get the
best in a cluttered content world
8. proprietary and confidential
pg 8
Consumers want pure content apps on their mobile devices
Grail is the go to source for videos & articles
photo sharingstatus sharing music sharing video & article
sharing
Facebook
Began as a way to connect with friends
around their entire lives
1
Twitter
Filtered social media down to
just status updates
2
Instagram
Filtered social media down to
just photos
3
Spotify
Filtered social media down to
just music
4
Grail
Filters social media down to
just videos & articles
5
Major Mobile App Opportunity
9. proprietary and confidential
pg 9Future Market Opportunity- OTT
Grail will launch its OTT network that
showcases the most shared videos
across the internet.
Future OTT channels to be focused on
verticals (i.e. music, sports, and health)
The OTT industry will sell 31 million set
top boxes this year which is a huge
opportunity for Grail (i.e. Apple TV,
Amazon Fire, Roku)
Grail OTT Platform
10. proprietary and confidential
pg 10
Video FocusedArticle Focused
Trending
(Views)
Flipboard
Apple News
Crowdsourced
(Shared)
Grail fills a wide open space in the video market
Grail
SmartNews
Yahoo Digest
Watchup
YouTube
Vimeo
11. proprietary and confidential
pg 11Roll Out Strategy
Data driven strategy
Facebook SDK
Google analytics
Crash reporting
Custom retention reporting
Phase 1 : Test & Research
Create a best in class product (complete)
-Established baseline group of power users
-Analyzed usage behavior for product improvements
-Finalized the product in App Store and on Web
Phase 2 : Final Multivariate Testing (Q1)
Fine tune Grail for broad commercial launch
-Roll out digital marketing campaigns
-Optimize acquisition channels & user retention
-Leverage social media data to maximize learning
Phase 3: Broad Launch (2016)
Viral growth & consumer adoption - 1-5M
-Capture explosive growth by scaling winning marketing channels
-Expand brand awareness through marketing partnerships
-Build out public relations efforts
Multivariate testinga/b
12. pg 12The Team
proprietary and confidential
Grail is a collaboration of leading experts with experience building,
launching, & maintaining mass market products:
Ryan Magnussen
Chief Executive Officer
Carter Thomas
Chief Operations Officer
Tim Wesley
Chief Financial Officer
Manjunath Reddy
Chief Technology Officer
Leslie Scofield
Chief Marketing Officer
Sean Porter
Product Designer /CD
Amir Haider
Product Manager
Erik Holstad
Sr. Software Dev
Preston Goforth
Sr. Front End Dev
13. pg 13The Investors
proprietary and confidential
Grail has the industry leaders as investors:
Ed Wilson
Former President Fox
Bob Pittman
CEO iheartmedia
Jim Wiatt
Former WME Chairman
Bill Powers
Former Pimco Managing
Director
Gordon Crawford
Media Investor/Icon
Michael Nyman
CEO PMK*BNC
Michael Kassan
CEO Media Link
Scott Mather
CIO PIMCO
14. pg 14Technology
grail built the industry leading creator core technical platform
to organize and analyze the world’s best videos & articles
grail index
Storing and serving information
based on input from grail algorithms
semantic analysis, semiotic ontology
and predictive analytics
COMPLETED
800 “golden” publishers ingest via RSS,
site crawling, curators, & social feeds
200 million videos / articles indexed
15,000 authors extracted and linked
to social profiles
algorithms
analyzing and structuring
data for curation
semantic analysis
understanding the emotional
relevance and cultural context
of words
semiotic ontology
understanding the meaning
of words
predictive analytics
delivering personalized, relevant
recommendations
COMPLETED COMPLETED COMPLETED COMPLETED
indexing
relationship analysis
creator analysis
semantic analysis
feature extraction algorithm
writing style & tone analysis
indexing pipeline & workbench
built a grail thesaurus of meaningful
content relationships
integrated with 3rd parties for
technical breadth
grail thesaurus
shallow taxonomy content
classification
integration with 3rd party semiotic
annotations
interest scoring engine
article scoring engine
algorithmic catalog engine
recommendation engine
interest nodes & similarity engine
proprietary and confidential
15. proprietary and confidential
pg 15Semiotic Advertising & Monetization
• Future of digital brand advertising will be based on emotional sentiment
• Emotion (semiotic) advertising targets the emotional sentiment of the video to the sentiment of the brand
Target: Male/Female 18-24 / 25-34
Major branding impact around specific
emotionality of content
VIDEO - Watch Hillary Clinton Bar Talk From
Saturday Night Live
Style & Tone:
Sarcastic, Satirical, Funny
ADVERTISER- Doritos
Style & Tone:
Sarcastic, Satirical, Funny
Phase 1 - Grail Semiotics- Innovation Brand Budgets
Grail will work with WPP, Omnicom, and Interpublic to test and
deploy semiotic advertising to a select group of brands.
Phase 2 - Ramp Semiotic Advertising
Sell limited inventory at premium CPM and ramp into huge
consumer usage.
17. proprietary and confidential
Valuation
2017
If current economic market
conditions remain consistent and
projected MAUs are hit-
Grail’s enterprise value would be
between 150mil- 500mil
SmartNews has 1M active users.
SmartNews was recently valued at a
$340 million pre money valuation
http://www.tech-thoughts.net/2015/01/tech-valuations-
and-year-ahead.html#.VYehRlzBzGd
18. proprietary and confidential
Grail Technology / Creator Core
ingests content via RSS, site crawling,
curators, & social feeds
•
performs semantic analysis, semiotic analysis,
de-duplication, creator & content similarity
•
ranks & categorizes content creators based
on dynamic multivariable scoring algorithm
•
Creator Core
grail's proprietary content organization &
surfacing platform
analyzes social media share velocity to
rank content
•
ingests tens of thousands of feeds in real time•
architected with flexible content management
tools to incorporate new ranking
methods on-the-fly
•
self learning algorithms adapt to new content
& user behavior over time
•
