Social media-imperative-for-marketers-scg-2010

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Why Marketers Today Must Identify, Understand, Engage, and Support Their Key Communities Online…

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The Social Media Imperative Why Marketers Today Must Identify, Understand, Engage, and Support Their Key Communities Online…

Over 50% of the world’s population is under 30 years old Stat 1, source: census.gov

96% of Millennials have joined at least one major social network Stat 1, source: TrendsspottingBlog, MillennialsConference

Years to Reach 50 million Users: ,[object Object]

TV… 13 Years

Internet… 4 Years

Facebook added >200 million users in <1 year.

iPhone applications hit 1 billion impressions in 9 months.Stat 1,2,3, source: United Nations Cyberschoolbus Document | Stat 4, source: Facebook | Stat 5, source: Apple

There are over 200,000,000 Blogs ,[object Object]

> 50% of mainstream news first emerges on blogs, Twitter, forumsStat 1, source: Technorati, Wikipedia | Stat 2, source: SES Magazine June 8 page 24-25

In 2010, Facebook surpassedGoogle for weekly traffic in the U.S. Stat 1, source: Hitwise Intelligence Heather Dougherty

Social Media Changes People’s ‘Real’ Behaviors, Habits, Actions ,[object Object]

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1. The Social Media Imperative Why Marketers Today Must Identify, Understand, Engage, and Support Their Key Communities Online…

2. Over 50% of the world’s population is under 30 years old Stat 1, source: census.gov

3. 96% of Millennials have joined at least one major social network Stat 1, source: TrendsspottingBlog, MillennialsConference

4.

5. TV… 13 Years

6. Internet… 4 Years

7. Facebook added >200 million users in <1 year.

8. iPhone applications hit 1 billion impressions in 9 months.Stat 1,2,3, source: United Nations Cyberschoolbus Document | Stat 4, source: Facebook | Stat 5, source: Apple

9.

10. > 50% of mainstream news first emerges on blogs, Twitter, forumsStat 1, source: Technorati, Wikipedia | Stat 2, source: SES Magazine June 8 page 24-25

11. In 2010, Facebook surpassedGoogle for weekly traffic in the U.S. Stat 1, source: Hitwise Intelligence Heather Dougherty

12.

13. Social Media overtakes porn as the #1 activity on the Web

14. $5.5 billion spent on virtual goods (casual & game worlds); …even Facebook virtual Gifts make $70 million annuallyStat 1, source: McKinsey Study | Stat 2, source Huffington Post| Stat3, source Wikipedia | Stat 4, source Viximo Aug 09

15.

16. Only 18% of TV campaigns generate positive ROI

17. 90% of people who can skip ads using TiVo, doStat 1,2 , source: Larry Web | Stat 3, source: Source: StarcomUSA-TiVo

18.

19. 25% of search results for the World’s Top 20 largest brands are links to user-generated content

20. Lance Armstrong and Shaquille O'Neal (combined) have more Twitter followers than the populations of Denmark, Finland, Norway or Panama. Stat 1, source: Nielsen | Stat 1, source: ClickZStats SES Magazine June 8 page 24-25 | Stat 3, source: UN

21. Community Engagement Programs, not ‘Social Media Campaigns’, Drive Customer Loyalty + Advocacy + Lifetime Value

22.

23. Collaborate, don’t dictate

24. Inform, don’t ‘influence’

25. Define Policies and Roles, and make them public

26. Measure Engagement and Impact (+ ROI, *only if possible and useful*)

27.

Editor's Notes

- Roughly 52% (Source: http://www.census.gov/cgi-bin/broker)
- Roughly 52% (Source: http://www.census.gov/cgi-bin/broker)- 96% of the under 30 crowd have joined a social network – (Source: Grunwald Associates National Study – Trendsspotting Blog |Millennials Conference)
Source: United Nations Cyberschoolbus DocumentSource for Facebook Stat: Facebook Timeline http://www.facebook.com/press/info.php?timeline Feb 2009 175 million users – Feb 2010 400 users:Source for iPhone Stat: Apple
60 millions status updates happen on Facebook daily. Hitwise Intelligence Heather Dougherty3.5 billion pieces of content shared on Facebook each week eConsultancyFacebook 635mill in ad revenue & $75 mill in gifts Mar 2010 InsideFacebookFacebook 25 million new members each month Feb 2010 Mashable