Social media-imperative-for-marketers-scg-2010

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Why Marketers Today Must Identify, Understand, Engage, and Support Their Key Communities Online…

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  • - Roughly 52% (Source: http://www.census.gov/cgi-bin/broker)
  • - Roughly 52% (Source: http://www.census.gov/cgi-bin/broker)- 96% of the under 30 crowd have joined a social network – (Source: Grunwald Associates National Study – Trendsspotting Blog |Millennials Conference)
  • Source: United Nations Cyberschoolbus DocumentSource for Facebook Stat: Facebook Timeline http://www.facebook.com/press/info.php?timeline Feb 2009 175 million users – Feb 2010 400 users:Source for iPhone Stat: Apple
  • 60 millions status updates happen on Facebook daily. Hitwise Intelligence Heather Dougherty3.5 billion pieces of content shared on Facebook each week eConsultancyFacebook 635mill in ad revenue & $75 mill in gifts Mar 2010 InsideFacebookFacebook 25 million new members each month Feb 2010 Mashable
  • Social media-imperative-for-marketers-scg-2010

    1. 1. The Social Media Imperative<br />Why Marketers Today Must Identify, Understand, Engage, and Support Their Key Communities Online…<br />
    2. 2. Over 50% of the world’s population is under 30 years old<br />Stat 1, source: census.gov<br />
    3. 3. 96% of Millennials have joined at least one major social network<br />Stat 1, source: TrendsspottingBlog, MillennialsConference  <br />
    4. 4. Years to Reach 50 million Users: <br /><ul><li>Radio… 38 Years
    5. 5. TV… 13 Years
    6. 6. Internet… 4 Years
    7. 7. Facebook added >200 million users in <1 year.
    8. 8. iPhone applications hit 1 billion impressions in 9 months.</li></ul>Stat 1,2,3, source: United Nations Cyberschoolbus Document | Stat 4, source: Facebook | Stat 5, source: Apple<br />
    9. 9. There are over 200,000,000 Blogs<br /><ul><li>34% of bloggers post opinions about products & brands
    10. 10. > 50% of mainstream news first emerges on blogs, Twitter, forums</li></ul>Stat 1, source: Technorati, Wikipedia | Stat 2, source: SES Magazine June 8 page 24-25  <br />
    11. 11. In 2010, Facebook surpassedGoogle for weekly traffic in the U.S.<br />Stat 1, source: Hitwise Intelligence Heather Dougherty<br />
    12. 12. Social Media Changes People’s ‘Real’ Behaviors, Habits, Actions<br /><ul><li>U.S. couples married in 2009: 1 in 8 met via social media
    13. 13. Social Media overtakes porn as the #1 activity on the Web
    14. 14. $5.5 billion spent on virtual goods (casual & game worlds); …even Facebook virtual Gifts make $70 million annually</li></ul>Stat 1, source: McKinsey Study | Stat 2, source Huffington Post| Stat3, source Wikipedia | Stat 4, source Viximo Aug 09<br />
    15. 15. Traditional Media Increasingly Failing to Connect, Being Outwitted<br /><ul><li>Only 14% of consumers trust advertisements
    16. 16. Only 18% of TV campaigns generate positive ROI
    17. 17. 90% of people who can skip ads using TiVo, do</li></ul>Stat 1,2 , source: Larry Web | Stat 3, source: Source: StarcomUSA-TiVo<br />
    18. 18. Social Media’s Impact<br /><ul><li>90% of consumers trust peer recommendations
    19. 19. 25% of search results for the World’s Top 20 largest brands are links to user-generated content
    20. 20. Lance Armstrong and Shaquille O'Neal (combined) have more Twitter followers than the  populations of Denmark, Finland, Norway or Panama. </li></ul>Stat 1, source: Nielsen  | Stat 1, source: ClickZStats SES Magazine June 8 page 24-25 | Stat 3, source: UN<br />
    21. 21. Community Engagement Programs, not ‘Social Media Campaigns’, Drive Customer Loyalty + Advocacy + Lifetime Value<br />
    22. 22. In Conclusion…<br />Social Media Engagement is a Requirement for Leading Brands Today, not an Option. Therefore:<br /><ul><li>Learn where to focus
    23. 23. Collaborate, don’t dictate
    24. 24. Inform, don’t ‘influence’
    25. 25. Define Policies and Roles, and make them public
    26. 26. Measure Engagement and Impact (+ ROI, *only if possible and useful*)
    27. 27. Research, Plan, Engage, Assess, Optimize</li></li></ul><li>Learn More at…<br />311B Occidental Ave South<br />Suite 200<br />Seattle, WA 98104<br />206.453.1120 <br /> www.SpringCreekGroup.com<br />Join / Follow / Read at…<br />http://www.facebook.com/SpringCreekGroup<br />http://www.twitter.com/SpringCreekGrp<br />http://www.SpringCreekGroup.com/blog<br />

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