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See How the PGA TOUR Superstore Drove Conversations through Social
See How the PGA TOUR Superstore Drove Conversations through Social
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See How the PGA TOUR Superstore Drove Conversations through Social

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To drive customer engagement and holiday sales, the PGA TOUR Superstore created a social Gift Guide experience around its Top 20 holiday golfing gifts. By allowing golfers to dynamically change the …

To drive customer engagement and holiday sales, the PGA TOUR Superstore created a social Gift Guide experience around its Top 20 holiday golfing gifts. By allowing golfers to dynamically change the rankings through votes on Twitter and Facebook, the store experienced a 40% increase in conversions from those who visited the Gift Guide.

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  • 1. During the 2013 holiday season, the PGA TOUR Superstore worked with Spredfast to engage golfers on a socially-powered Gift Guide for PGATOURSuperstore.com around its Top 20 holiday golf gifts. Customers took over product branding: by voting for their favorite golf gifts and dynamically by changing the rankings, by posting photos and most importantly — purchasing more products. PGA Tour Superstore Boosts Online Conversion by 40% with Social Gift Guide OBJECTIVES: • Drive social engagement and traffic to their website and brick and mortar stores for the 2013 holiday season. • Highlight their Top 20 featured holiday golf gifts and a chance for viewers to win by voting via Facebook or Twitter. • Amplify 20 handpicked products through a social vote on their website. • Leverage social to drive holiday sales, influence purchase, and increase social engagement around the season. • Increase social presence in order to be top of mind and relevant for golf shoppers during the holiday season. PGA Tour Superstore saw a 40.4% increase in conversion from customers who visited the Spredfast- powered social Gift Guide. Consumers who visited the Gift Guide averaged 21% longer in time on site than consumers who did not visit the Gift Guide. Almost 5,000 referrals to product pages came from the Gift Guide. Generated around 2,000,000 potential social impressions of PGA TOUR Superstore during the holidays. Case Study RESULTS:
  • 2. “ 200 W. Cesar Chavez St. Austin TX 78701 512.538.0460 | spredfast.com | @spredfast | info@spredfast.com MTV In order to increase awareness of specific products, drive holiday sales, and enable the PGA TOUR Superstore to be top of mind and relevant for golf shoppers, the PGA TOUR Superstore decided to invest in an increased social presence. As a result, the PGA TOUR Superstore engaged Spredfast to create a socially-powered Gift Guide on its online and mobile sites that would amplify 20 handpicked products. They first created a social vote on their website that encouraged golfers to vote for their favorite products using Facebook or Twitter. The voting module then dynamically ranked those 20 gifts based on the largest aggregate vote. As viewers socially voted, the percentage standings would appear in real-time. Additionally, each time a viewer voted, the voter would receive a chance to win one of the 20 items. The site also included a Photo Wall that encouraged golfers to submit photos of their favorite golf products, further amplifying the products with social engagement. SOLUTION: The PGA TOUR Superstore is the go-to destination for both avid golfers and for golf gift seekers. By adding the Spredfast socially-powered Gift Guide, we tapped into our customers’ passion and enabled them to determine the top golf gifts this season. Instead of “talking at” our customers, we let THEM take control of our brand for this unique campaign. MATT COREY | CHIEF MARKETING OFFICER, PGA TOUR SUPERSTORE

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