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Life-changing Social Sports platform!
The Ultimate site for all current and future athlete information.
ACHIEVING TOTAL ENGAGEMENT
Athletes Journey Platform
Funding

Mentor

Athletes Journey

Content

Platform
Progress

10/23/2013

Goal

2
BUILDING ON EXISTING SUCCESS

Constant
Content
FOUR STEPS TO SUCCESS
Athletes Journey cycle of engagement.

Profile

Athletes create profile,
post video/photos/journal
to share their story. Set
Financial Goal for specific
sport activity

10/23/2013

Support

Community support from,
Coaches, Pro Players, Fans
and mentorship from Elite
Athletes & Coaches

Goal

Achieve monetary goals Succeed

Exposure

Post progress and set new
goals - drawing engaged
supporters into the next
chapter.

4
BE PART OF CREATING A HERO
Derek Jeter

Lifetime Value
By enabling supporters to follow
athletes throughout their career,
Athlete’s Journey creates
Lifetime Value - and ongoing
traffic.
They watch the neighborhood kid
play in little league…middle and
high school…college and the
pros. Or see him or her launch a
career fueled by the life-lessons
learned in sports. And they know
they played a role.
10/23/2013

Debi Thomas

5
THE ATHLETES JOURNEY VISION
Athletes Journey…becoming the go-to
site for information on ALL athletes.
Phase 1
1 to 3 Years
The go-to site for powerful stories of aspiring athletes,
including information, stats and projections. Leveling
the playing field – providing kids with talent or desire
with access to the same support, equipment and
coaching as those with a higher economic status or
visibility. This “leveling” at an early age enables the
best to excel and all to succeed. It also allows for the
“discovery” of unknown talent.

10/23/2013

Phase 2
3 to 5 Years
The first and most compelling site
colleges turn to for recruiting. With a
video log of young athletes’ growth,
mileposts of their accomplishments
and an engaged fan base, colleges
and pro teams determine not only
athletic potential but also
marketability.

Phase 3
5 years+
The 12- to 15-year-olds who have grown up on
Athletes Journey have become the elite athletes
of tomorrow. Their continued presence and
endorsement of tomorrow’s aspiring youth make
AJ the site for ALL information about ALL athletes
on ALL levels of the Athletes Journey…ensuring
traffic for years to come.

6
HOW WE ARE DIFFERENT

Power of Celebrity
Multiple campaigns lead to long-term engagement.
(That increases the LTV of each user on the site)
Combined with the power of high-profile athletes,
social graph drives 1,000 X more traffic to the site and more traffic to 5% of campaigns.

Engaged Productive
Community
Aligned with a healthy, engaged
community, AJ produces better
results on the field. That leads to
more goals being attained and more
services needed.

Ecommerce
All athletic merchandize will be purchased
through our procurement process. Negotiated
prices with manufacturers will lead to both
discounts for supporters and 15-30% margins
for Athletes Journey.
…Join the Journey
Contact us:
Spike@AthletesJourney.co

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Overview athletes journey 1.1

  • 1. Life-changing Social Sports platform! The Ultimate site for all current and future athlete information.
  • 2. ACHIEVING TOTAL ENGAGEMENT Athletes Journey Platform Funding Mentor Athletes Journey Content Platform Progress 10/23/2013 Goal 2
  • 3. BUILDING ON EXISTING SUCCESS Constant Content
  • 4. FOUR STEPS TO SUCCESS Athletes Journey cycle of engagement. Profile Athletes create profile, post video/photos/journal to share their story. Set Financial Goal for specific sport activity 10/23/2013 Support Community support from, Coaches, Pro Players, Fans and mentorship from Elite Athletes & Coaches Goal Achieve monetary goals Succeed Exposure Post progress and set new goals - drawing engaged supporters into the next chapter. 4
  • 5. BE PART OF CREATING A HERO Derek Jeter Lifetime Value By enabling supporters to follow athletes throughout their career, Athlete’s Journey creates Lifetime Value - and ongoing traffic. They watch the neighborhood kid play in little league…middle and high school…college and the pros. Or see him or her launch a career fueled by the life-lessons learned in sports. And they know they played a role. 10/23/2013 Debi Thomas 5
  • 6. THE ATHLETES JOURNEY VISION Athletes Journey…becoming the go-to site for information on ALL athletes. Phase 1 1 to 3 Years The go-to site for powerful stories of aspiring athletes, including information, stats and projections. Leveling the playing field – providing kids with talent or desire with access to the same support, equipment and coaching as those with a higher economic status or visibility. This “leveling” at an early age enables the best to excel and all to succeed. It also allows for the “discovery” of unknown talent. 10/23/2013 Phase 2 3 to 5 Years The first and most compelling site colleges turn to for recruiting. With a video log of young athletes’ growth, mileposts of their accomplishments and an engaged fan base, colleges and pro teams determine not only athletic potential but also marketability. Phase 3 5 years+ The 12- to 15-year-olds who have grown up on Athletes Journey have become the elite athletes of tomorrow. Their continued presence and endorsement of tomorrow’s aspiring youth make AJ the site for ALL information about ALL athletes on ALL levels of the Athletes Journey…ensuring traffic for years to come. 6
  • 7. HOW WE ARE DIFFERENT Power of Celebrity Multiple campaigns lead to long-term engagement. (That increases the LTV of each user on the site) Combined with the power of high-profile athletes, social graph drives 1,000 X more traffic to the site and more traffic to 5% of campaigns. Engaged Productive Community Aligned with a healthy, engaged community, AJ produces better results on the field. That leads to more goals being attained and more services needed. Ecommerce All athletic merchandize will be purchased through our procurement process. Negotiated prices with manufacturers will lead to both discounts for supporters and 15-30% margins for Athletes Journey.
  • 8. …Join the Journey Contact us: Spike@AthletesJourney.co