Most young athletes have large dreams, goals, and ambitions. However not all have the means or access to get there. Athletes Journey’s is the website that makes that dream a reality!
Our Platform enables and empowers aspiring athletes to realize their dream. And at the same time creating a community that can take them global and be the wind behind their sails. Telling their story – an ongoing journey with goals – and catch the eye of people who will be touched by that story – and who will want to help and support them.
Athletes Journey one website touching thousands of lives…Play it Forward!
4. FOUR STEPS TO SUCCESS
Athletes Journey cycle of engagement.
Profile
Athletes create profile,
post video/photos/journal
to share their story. Set
Financial Goal for specific
sport activity
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Support
Community support from,
Coaches, Pro Players, Fans
and mentorship from Elite
Athletes & Coaches
Goal
Achieve monetary goals Succeed
Exposure
Post progress and set new
goals - drawing engaged
supporters into the next
chapter.
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5. BE PART OF CREATING A HERO
Derek Jeter
Lifetime Value
By enabling supporters to follow
athletes throughout their career,
Athlete’s Journey creates
Lifetime Value - and ongoing
traffic.
They watch the neighborhood kid
play in little league…middle and
high school…college and the
pros. Or see him or her launch a
career fueled by the life-lessons
learned in sports. And they know
they played a role.
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Debi Thomas
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6. THE ATHLETES JOURNEY VISION
Athletes Journey…becoming the go-to
site for information on ALL athletes.
Phase 1
1 to 3 Years
The go-to site for powerful stories of aspiring athletes,
including information, stats and projections. Leveling
the playing field – providing kids with talent or desire
with access to the same support, equipment and
coaching as those with a higher economic status or
visibility. This “leveling” at an early age enables the
best to excel and all to succeed. It also allows for the
“discovery” of unknown talent.
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Phase 2
3 to 5 Years
The first and most compelling site
colleges turn to for recruiting. With a
video log of young athletes’ growth,
mileposts of their accomplishments
and an engaged fan base, colleges
and pro teams determine not only
athletic potential but also
marketability.
Phase 3
5 years+
The 12- to 15-year-olds who have grown up on
Athletes Journey have become the elite athletes
of tomorrow. Their continued presence and
endorsement of tomorrow’s aspiring youth make
AJ the site for ALL information about ALL athletes
on ALL levels of the Athletes Journey…ensuring
traffic for years to come.
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7. HOW WE ARE DIFFERENT
Power of Celebrity
Multiple campaigns lead to long-term engagement.
(That increases the LTV of each user on the site)
Combined with the power of high-profile athletes,
social graph drives 1,000 X more traffic to the site and more traffic to 5% of campaigns.
Engaged Productive
Community
Aligned with a healthy, engaged
community, AJ produces better
results on the field. That leads to
more goals being attained and more
services needed.
Ecommerce
All athletic merchandize will be purchased
through our procurement process. Negotiated
prices with manufacturers will lead to both
discounts for supporters and 15-30% margins
for Athletes Journey.