Leveraging mixed use - gutshall
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Leveraging mixed use - gutshall
- 1. Price Gutshall Vice President of Economic Development Downtown Roanoke, Inc. COMMERCE, CULTURE, AND IDENTITY THE RESURGENCE OF DOWNTOWN ROANOKE
- 3. Downtown’s Decline 11,500 12,000 12,500 13,000 13,500 14,000 14,500 15,000 1986 1990 1998 2002 E m p l o y e e s Year Downtown Employment
- 4. Downtown’s Decline 70 75 80 85 90 95 100 1990 1991 1992 1993 1994 1995 1996 % O c c u p a n c y Year Office Occupancy
- 8. Plans
- 11. Tactics - Use
- 12. Impact - Residential population sours from 50 people in 2000 to 1,500 by 2015 - Office Employment reaches new high of 14,500 - Private investment in new districts throughout the downtown, in excess of $500 million - Most restaurants per capita in Virginia - Office Occupancy around 95%
- 13. Next Steps • Retail Recruitment Strategy • Streetscape Improvements • New/more public space • Tourism/hospitality • Entrepreneurship • New Construction
- 14. Thank you!
Editor's Notes
- Decentralization to suburban markets in both retail and office lead to a precipitous decline
- Decentralization to suburban markets in both retail and office lead to a precipitous decline
- Decentralization to suburban markets in both retail and office lead to a precipitous decline
- Importance of Downtown -Captures the history of the city -serves as symbol, both inward and outward of progress, development, and economic health -It combines, economy, community/socializing, and culture -Decline of downtown and decentralization was a big problem for everyone—economically, socially, culturally, so the importance is trifold: quality of life, economic, and social
- Regional Center for Commerce, Culture, and Quality of Life
- Land use, uses Preservation as identity Centralizing the intangibles
- Investment into historic buildings Recreate centers of identtiy (community spaces) Focus on residential development and redevelopment Programming the space
- Investment (private) Tourism, visitation, new interest Future plans
- Tourism Economic Development