1. Results from our audience
research on radio trailers
Sophie Panton

2. What gender are you?
Male
Female
The majority of people who
completed our questionnaire
were female. This means that,
when creating our radio trailer,
we will have to think more about
the male results.
How old are you?
The majority of people who
completed our questionnaire
were ages 16-19 which is our
target audience. Therefore, we
are able to use the results from
this questionnaire more
effectively.
Under 16
16-19
20-25
26-35
36-50
Over 50

3. How often do you listen
to the radio?
Everday
A few times a week
Once a week
Once every few weeks
Once a month
Less than once a month
Never
We found that most people we
surveyed listen to the radio
every day. This means that our
radio trailer is an important
aspect of our project.
What radio channel would you
say you listen to more frequently?
These are the radio channels we
found were listened to most. This
allows us to take into account what
channel we will broadcast our own
radio trailer on.
Capital
Heart FM
BBC Radio 2
Switch Radio

4. How often do you hear radio
trailers?
A lot
Sometimes
Not often
Never
We found that the majority of
people we asked hear radio
trailers either a lot or sometimes.
This suggests that they are
familiar with radio trailers.
What would you say makes
a radio trailer stand out?
We found that the main things that
make a radio trailer stand out to
the people we researched are
jingles and the music. This
suggests that we need to consider
the music choices when we make
our own radio trailer.
A jingle
The music
The information
Sound effects
Other