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Autodealers

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  • 1. 3 reasons why using Google pays off for automobile dealers 1. Consumers use Google to find auto dealers AT A GLANCE • 3 out of 4 online consumers looking for an automobile dealer use a search engine to find that dealer (Insight Express Study for Google, 2003). • Auto shoppers use Google to find dealerships • More than 50% of all automotive searches on the web are now conducted on the • Dealers can target customers in Google ad network (StatMarket 2004). their local area • The Google network reaches over 80% of all Internet users every month (Media • Google delivers superior ROI Metrix, December 2004). through CPC advertising • Google attracts more 2-year intenders than any auto site and ranks second in reach to 6-month intenders (Source: Allison Fisher Research 2003). To learn more, go to www.google.com/localfaq 2. Target local customers • Google has the ability to target users by state, city or geographic location, enabling an automobile dealer to reach local customers. San Rafael • The Google network provides dealers with access to local new and used auto Richmond shoppers, parts and accessories shoppers, or consumers needing vehicle repair. • Local commercial searches—those seeking merchants “near my home or work”— Oakland represent 25.1% of all searches performed by online shoppers (Kelsey Group, 2003). San Francisco • Local consumers with Internet access use search engines 22% more frequently than Hayward printed Yellow Pages (Kelsey Group, 2003). 3. Superior return on investment (ROI) • With cost-per-click (CPC) advertising, dealers only pay when a customer clicks on Half Moon Bay San Jose their advertisement. • With Google, dealers can calculate to the penny how much it costs to drive traffic to their website, generate qualified leads and, most importantly, sell vehicles. Salem • FordDirect’s cost per lead on Google is less than $5 per lead, and the dealer cost per sale is less than $100 (FordDirect Case Study, 2003). Cambridge Boston Plymouth Attleboro Show your ads to people searching for results in an area you define with a radius and center (top) or polygon (bottom). © Copyright 2005. Google is a trademark of Google Inc. All other company and product names may be trademarks of the respective companies with which they are associated.

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