This presentation, intended for book authors, summarizes the major macro trends facing book publishing, then reviews what these changes mean to the future of publishing and the future of indie authorship. It offers seven secrets to successful ebook publishing, and ends with one bonus secret that covers how authors can maximize the virality of their ebooks. This presentation was given at the Self Publishing Book Expo Conference in New York City on October 2, 2010 by Mark Coker, founder of Smashwords. Smashwords is the leading distributor of indie ebooks.
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