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How Data-Driven Decisions *Might* Help Indie Ebook Authors Reach More Readers

by on Apr 25, 2012

  • 95,586 views

This presentation was given at the RT Booklovers convention in Chicago April 11, 2012. It analyzes a nine-month chunk of Smashwords sales data, aggregated across multiple Smashwords retailers (Apple ...

This presentation was given at the RT Booklovers convention in Chicago April 11, 2012. It analyzes a nine-month chunk of Smashwords sales data, aggregated across multiple Smashwords retailers (Apple iBookstore, Sony, Kobo, Barnes & Noble, Amazon, Diesel, Smashwords.com), to determine if there were potential data-driven metrics that might reveal new viral catalysts that authors can put to work to make their books more available, discoverable and enjoyable to readers. By utilizing the right mix of viral catalysts, authors can maximize reader reader word-of-mouth. Some of the findings are eye-opening, and some are simply just fun. Learn more about viral catalysts and ebook publishing best practices by reading Mark Coker's SECRETS TO EBOOK PUBLISHING SUCCESS, available at most major ebook retailers.

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  • sarahryoffa Sarah Yoffa, Self-employed at Author/Romantic Suspense Great presentation, Mark. One of these days, I gotta get to the RT Con myself--just as soon as I have $$ to join RWA! haha

    The good news is you got numbers to validate my assertion that my prolific tendencies and pricing decisions have been spot on all along. I can't wait to get my first Romantic Suspense series started, though I'll have to trim it down to the 80-120k range to clip the edge of sweet spot. Such a good time to be a 'series writer' of 'long book'!!

    -sry
    @webbiegrrl
    http://webbiegrrl.blogspot.com/
    1 year ago
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  • blandly blandly thanks, Mark 1 year ago
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How Data-Driven Decisions *Might* Help Indie Ebook Authors Reach More Readers How Data-Driven Decisions *Might* Help Indie Ebook Authors Reach More Readers Presentation Transcript