Kako pridobiti in obdržati goste danes? (Nina Kleiner in Peter Rimac, Expedia)

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© 2012 Expedia, Inc. All rights reserved. Confidential and proprietary.
Gaining and Keeping
Online Customers Today!
Nina Kleiner, Area Manager, Expedia LPS
Petar Rimac, Associate Market Manager, Expedia LPS

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© 2012 Expedia, Inc. All rights reserved. Confidential and proprietary.
Agenda
•Online Travel Business Today
•Online Travel Planning Process
•Flywheel digital Marketing

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© 2012 Expedia, Inc. All rights reserved. Confidential and proprietary.
Online Travel Business Today

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© 2012 Expedia, Inc. All rights reserved. Confidential and proprietary.
Online Travel Planning Process

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Expedia Lodging Partner Services| 5
Flywheel digital Marketing
Device

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Expedia Lodging Partner Services| 6
Flywheel digital Marketing
Device

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Develop a repeat customer base
through cheaper digital channels
Yes! Newsletters still work.
- Personalisation based on a huge data base
- Multiple devices
- Travel planing stage 1-2

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Social Media - Can be a starter you need to connect with a online shopper - Challenge - showing results of positive purchasing behavior - Travel planning stage 1-2
Develop a repeat customer base
through cheaper digital channels

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Banners
- Changing from „cost per impression“ to „cost per click“
- Targeted banners
- Travel planning stage 3
Develop a repeat customer base
through cheaper digital channels

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Expedia Lodging Partner Services| 10
Flywheel digital Marketing
Device

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© Expedia, Inc. All rights reserved. Confidential and proprietary.

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© 2012 Expedia, Inc. All rights reserved. Confidential and proprietary.
Thank you!