This document discusses Dr. Siouxsie Wiles stepping outside of the traditional Ivory Tower approach to share her scientific work more broadly. It covers her use of various platforms like Twitter, YouTube, and public talks to engage diverse audiences in science. Her goal is to help build a more scientifically literate society and counter pseudoscience. The document also addresses some criticism from peers about being "unproductive" through this nontraditional approach to outreach.

1. Stepping outside the Ivory Tower
Dr Siouxsie Wiles
University of Auckland
@SiouxsieW

2. Part I
Who & Why?

3. @SiouxsieW
www.superbugslab.org
Who?Image credits:
http://theoatmeal.com/comics/angler
http://nih.gov/

4. Why?

5. Why?

6. Why?
Image credits:
http://naturalnews.com
http://ponsonbynews.co.nz

8. Why?

9. Part II
In writing…

10. Image credit:
Shaw RK et al (2008). Enterohemorrhagic Escherichia
coli exploits EspA filaments for attachment to salad
leaves. Appl Environ Microbiol. 74(9):2908-14.

12. Part III
Twitter

13. @SiouxsieW

14. Following
Followers

15. @SiouxsieW
#scistuchat
#scichatnz

17. Curated accounts

18. Part IV
You Tube

19. http://youtu.be/kP_RaHo1Pmw
Meet the Lampyridae
@SiouxsieW

20. Meet the Lampyridae II
http://youtu.be/UUUytRoI-5g
@SiouxsieW

21. https://youtu.be/fzpZffb7Do8
@SiouxsieW
The glowing spiderbug

22. Astrosquid!
http://youtu.be/KCobcWsYOS8
@SiouxsieW

23. https://trello.com/b/N212xRaH/animation-production-workflow
DIY animation

26. https://youtu.be/4H_XbPVhKE8

28. Part V
Misc…

30. Part VI
Putting science in
unexpected places…

31. @SiouxsieW

32. Living Light

33. Living Light

34. Glow Booth
http://bit.ly/1LIIkDs

35. Petridish art
http://bit.ly/1LIIkDs
@SiouxsieW

36. http://bit.ly/1LIIkDs
@SiouxsieW

37. Biolumination II
https://youtu.be/7vls0dULQ88

38. www.redbubble.com/people/siouxsiew
Shop with us!

39. “You have been very unproductive since arriving in Auckland”
“What the hell do you know about….”
Issues: perceptions of some
peers & line managers
“Not one of the important medals”
“There is no need to stoke public interest in this…….”

40. Image credits:
BBC website
Shaw et al (2008) Appl. Environ. Micro.
“What the hell do you know about….”

41. The bigger picture…
Letting the public know how we spend their money
A scientifically literate and engaged society
Countering pseudoscience
Busting myths & misperceptions about science & scientists

42. Via Rabbi Hillel, Mikhail Gorbachev……

43. s.wiles@auckland.ac.nz
www.youtube.com/user/Skeptimoo
www.sciblogs.co.nz/infectious-thoughts/
www.superbugslab.org
@SiouxsieW