An overview of OWAY's professional hair color, Hcolor with certified organic, biodynamic and fair trade ingredients. For more information: http://simplyorganicbeauty.com/im-interested-in-oway From farm to chair, OWAY's biodynamic and organic ingredients are grown on our zero chemical family farms in Bologna, Italy. Our professional hair color and care products are created with the utmost purity. We've removed harsh chemicals wherever possible and replaced them with nourishing, non-toxic ingredients and essential oils. Our conscious packaging reduces waste and ensures our planet and products are as clean as possible. Our humble ingredients are sourced over Fair Trade networks, where we make a big impact on small communities with fair wages and proper work conditions.

1. HcolorProfessional hair color with certified organic,
biodynamic and fair trade ingredients.

2. From Farm to Chair
Our biodynamic ingredients are grown
on our family farms in Bologna, Italy.

3. Biodynamic Ingredients
“A step above organic.”
Biodynamic farming takes a more holistic, ecological and ethical
approach to harvesting ingredients.
• Our farms are 100% chemical free and have been for over 100 years
• Humans, plants and animals work together in symbiotic
harmony
• Soil is never over worked, creating more pure, potent ingredients
• No chemicals are used in our eco-extraction method

4. Fair Trade Ingredients
“Pay fair wages. Protect the environment. Help others.”
We choose to use plants originating from ethically managed crops, produced by 486
aboriginal tribes around the world. We take pride in our humble ingredients that make a
big impact on small communities.

5. Hcolor Active Ingredients
PERILLA COTTON DATE
HIBISCUS JOJOBA WHEAT

6. Hcolor Facts
“The world’s first color enriched
with biodynamic and organic oils.”
• 89 permanent, ammonia-free cream shades and 6 boosters
• 100% grey coverage, can lift 4 levels
• Exclusive color alchemy that improves hair fiber over time
• No heat required / No pre-shampooing
• Vegan / Cruelty-free
• High quality, exclusive micro pigments in miniscule percentages

7. Innovative Activators
“The world’s first phytobutter developers”
+ WITH
Biodynamic Hibiscus, Organic Perilla and Ethical Date
Naturally-derived conditioners and softeners
Raw Materials from Fair Trade Markets
- WITHOUT
Parabens/ Petroleum / PEG-PPG / Mineral Oils
Fragrance Allergens / Artificial Colorants
Natural Rice Bran Oil, Illipe Butter, Cotton Protein

8. Hcatalyst
Available in: 20v | 30v | 40v
Nourishing, phytobutter developer in 20-30-40v
HCOLOR + ACTIVATOR USE GUIDE
Activator Strength Lift Mix Timing
6% HCatalyst 20 vol 1-2 Levels 1: 1.5 30/35 mins
9% HCatalyst 30 vol 2-3 Levels 1: 1.5 35/40 mins
12% HCatalyst 40 vol 3-4 Levels 1: 1.5 40/45 mins
2.7% HTone 9 vol Tone-on-Tone 1: 1.5 30 mins*

9. Htone
Available in: 9v
Nourishing, phytobutter developer for tone-on-tone
HCOLOR + HTONE USE GUIDE
Activator Strength Lift Mix Timing
2.7% HTone 9 vol Tone-on-Tone 1: 1.5 30 mins*

10. Grey Coverage
For superior grey coverage results
GREY COVERAGE CHART
Grey % Hcatalyst Htone Mix Timing
<30% 1: 1.5 1: 1.5 Desired Shade 40 mins
30-50% 1:1 1:1.5
Desired Shade +
Natural Shade
40-45 mins
>50% 1:1 1:1.5
½ Desired Shade +
½ Natural Shade (1
level darker than
Desired Shade)
40-45 mins
*NOTE: Hypercolor additive cuts development time to 15 mins

11. Butter Cream Lightener
“The world’s first phytobutter lightener
with pure essential oils”
+ WITH
Biodynamic Lavender Oil, Organic Perilla Oil, Ethical Date Oil
Naturally-derived conditioners and softeners
Raw Materials from Fair Trade Markets
- WITHOUT
Parabens/ Petroleum / PEG-PPG /
Synthetic Fragrance/ Artificial Colorants
Kaolin, Hydrolyzed Silk, Kukui Butter, Shea Butter

12. Hbleach Facts
• Beautiful consistency for better control and streak-free lightening
• Lifts 5-6 levels
• Ideal for every lightening treatment, from highlights to on-scalp services
• Great for removal of previous cosmetic color
• Lavender Essential Oil and Kukui Butter softens and protects hair and scalp
• Neutral, pleasant smelling for your fume-free salon
Versatile, Nourishing Ammonia-free Lightener

13. The Hsystem
“A complete holistic hair care and color system”

14. Hrestore
“Rebuild and Repair with Vegetable Protein”
Restorative Protein Spray
• Highly concentrated protein treatment
• Vegetable amino acids rebuild hair’s structure
• Excellent porosity-balancing agent which can be used
pH: 4.0-5.0

15. Pre-Color Tools
“Clarify and Protect”
Htech Shampoo
• Great for Clarifying Hair
• Great for Resistant Hair
Hscreen
• Gently removes styling
products and impurities
pH: 9.5-10.5
• Skin Protecting Fluid
• Prevents Scalp Staining
• Protects Stylist’s Hands

16. Color Tools
“Accelerate and Fortify”
Hmilk no stress
• Protects hair during color removal
• Used in between technical services
• Ceramides and Amazon butter
Hypercolor
pH: 3.2-4.2
• Developer Accelerator Oil
• 99% natural
• Process in 1/3 of the time
conditions without affecting results

17. Post-Color Tools
“Neutralize and Condition”
Hbalance Shampoo
• Rebalances pH after color
• Prolongs color and shine
• Improves hair fiber
Hbalance Mask
pH: 4.0-5.0
• Seals Cuticle Scales
• Restores hair after color
• Detangles & Conditions
pH: 3.0-4.0

18. OWAY
is exclusively distributed
by Simply Organic Beauty
in the United States + Canada.
Toll free: 1-888-213-4744
www.SimplyOrganicBeauty.com/Oway