Social media & content marketing - Branding yourself in internet

1. Social Media & Content
Marketing
Branding Yourself in
Internet

2. Let’s start step by step..
1. What actually is marketing?
2. Why should I care about content? 5 useful tips on how to
update your content.
3. 13 most important parts of your social media presence.
4. Let’s combine our content with the lands of sharing.

3. What actually is marketing?
• Telling the story of the product and the company
• Personality of the brand
• How products add value to a customer’s life
• Developing long period relationships with the consumers
(by delivering the product to them)

6. Headline quick fix: Specific well defined
benefit in your headline!
Killer headline
+
Incredibly useful information that benefits readers
+
Lively, interesting writing
=
Genuinely great content

7. The 3 Biggest Essentials of
Shareable Content
Useful
Interesting
User-friendly

9. The old-fashioned E-mail
(ta-da-da –DOM)

10. Choose the right social media
Consider some factors like:
• Time
• Recourses
• Knowledge
• Your audience

18. Get your profile completely filled-up
Profile Options
Username
Description
Location
Url
Profile pic
Cover pic
General Advices
Aim for consistency and familiarity.
Show, don’t tell.
Be personal.

19. Content sharing in the social platform
Pictures vs. Video
&
The ratio content
sharing method

21. Analytic tools
Buffer
Followerwonk
Collecto
Google Analitycs
https://blog.bufferapp.com/social-media-analytics-tools

22. Respond to all your mentions

23. Share an animated gif as thank you

24. When to share?

25. Add to your Buffer
Use the current events to
boost your FB
(Christmas, Oscars, Origami
day, Pizza day. etc.)
Always include an image in
your update
Reach out to the people
mentioned in your article

26. Share links to your profile
via other networks
Share with your Facebook friends that you’ve started a Twitter account.
Add an announcement to your next company newsletter or in an email to
friends.

27. Content + Social Media =

28. What makes a sharable content?
Killer headline
Great post image
Clean and user-friendly site
No slow load or pop-ups

29. Social media is a curation platform
Don’t share only your stuff, share whatever you like
or you think your audience can benefit from.

30. Social media is a connection platform
Rule 1:
Social Media is a secondary activity
Rule 2:
Set crisp boundaries for your time in it

31. More recourses
https://blog.bufferapp.com/
http://www.copyblogger.com/
https://moz.com/blog
Seth Godin
Neil Patel
Mari Smith

32. Any Questions?
Made by:
Simeon Petrov
petrov.v.simeon@gmail.com
https://bg.linkedin.com/in/simeonpetrov5