Presentation for thePRIVATE INVESTIGATORS ASSOCIATION OF VIRGINIAApril 19th, 2012 ONLINE MARKETING SELL YOUR SERVICES 24/7 WITH NO HEAVY LIFTINGSherri Arnaizwww.sherriarnaiz.com
A FEW STATS • In 2012, the audience of internet users in the U.S. will expand by 3.1% to 239 million, representing 75.6% of the total population. In other words… More than 3/4 of the total population will be online in 2012 • Smartphone users will reach 106.7 million in 2012, up 18.4% from 2011 • Facebook will reach 143.4 million US users in 2012, up 8.2% from 132.5 million in 2011 • About 2/3 of web users will use social networks in 2012 [160 million] • More than 90% of social network users will be on Facebook in 2012 From: http://mediacrushllc.com/2012/internet-statistics-2012/
SO HOW AM IGOING TOFIND YOU? • Search online • Referrals-friends or professionals • Visit the PIAVA site or other trade site • See an ad
MAKE IT EASY • Use consistent keywords to describe your servicesFOR ME! • Have lots of listings so I keep seeing your name • Have a professional and credible profile • Make contact information easy to find
GET LISTED • www.getlisted.org*ANYWHERE*THAT MAKES • Backlink building is oneSENSE of your best time investments • Keep a file with all your log in info and notes
ADDITIONAL • www.manta.comSITES FOR • www.insidenova.comLISTINGS • www.ubl.org • www.superpages.com • www.insiderpages.com • www.local.com • www.smartguy.com Look for industry specific sites to add your listing. No need to pay for a listing, most have free options.
SOCIAL MEDIA • Facebook • Linked In • Twitter • Blog (guest blogger) • Podcasts • Google + • Email Lists If you aren’t using Social Media, observe what other PIAVA members are doing and how they are doing it to see if you think it would be valuable for you.
MEASURE EFFECTIVENESS!!• www.google.com/analytics• www.statcounter.com• Your web host may have statistics Monitoring your web traffic will help you evaluate your listings – add or discontinue a paid listing
• By spending a few minutes every day or even an hour aCOMMIT TO week you will makeSURFING! significant progress • Enlist the aid of a teenager! • Gather possible sites then evaluate • Spy on your competitors – Link: www.domainname.com – Try this at www.altavista.com