This presentation explores how humans tend to represent themselves differently on the Internet than in the physical world -- and how that representation affects learning.
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Learning, Identity and Social Media
1. Some session changes
h t t p : / / w w w. w u a l a . c o m / S h e m p 6 5 /
L e a r n i n g S o l u t i o n s 2 0 11 / S e s s i o n 2 0 5 /
Wednesday, March 23, 2011
2. BRANDON CARSON
l e a r n i n g & d e v e l o p m e n t @ Ya h o o !
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9. Who you are as a person, and your expertise
and passions, are more important to your career
than ever
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10. welcome to the
A G E O F I M M E D I A C Y
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11. Yo u r s k i l l s , e x p e r t i s e , c o n n e c t i o n s , r e p u t a t i o n
and authority become your personal currency
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12. Sometimes our online representation is different
than our physical representation
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13. To d a y, w e ’ r e l o o k i n g a t h o w a s p e c i f i c g r o u p
represented themselves in a social learning
environment
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14. Identity is more than just a person’s name.
Identity also includes our character and
behavioral attributes
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15. W E A R E S H I F T I N G T O “ A LWAY S O N ”
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16. The days of the Internet as an identifiably
“separate” thing are over
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17. The Internet is no longer something we
do -- it’s how we live -- it’s where we are
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18. Ya h o o ! h a s o v e r 6 3 0 m i l l i o n u s e r s , o f w h i c h
130 million connect to us first through a
mobile device
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19. By 2013 half of all Internet users will
connect to the Internet first with a
mobile device
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20. Te l e v i s i o n u s e d t o b e a p r i m a r y s o c i a l
mechanism
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21. W e m a k e d e c i s i o n s o n h o w, w h a t , a n d w h e n
WE want to engage in or create experiences
for others and ourselves
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23. We have transitioned from a low bandwidth,
anonymous online world to trusted social
networks and the blending of our real and
online identities
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24. Did social media cause the recent Arab
uprisings?
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34. BDMs:
20-25 new hires
Va r y i n g l e v e l s o f t e c h n i c a l a c u m e n
Comfortable with enterprise sales
Region-based
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38. COMPETITIVENESS
Credibility came through various means:
Ti t l e o r p o s i t i o n i n t h e c o m p a n y
Number of posts
Succinctness and quality of the message
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39. C O L L A B O R AT I V E
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40. C O L L A B O R AT I V E
Participants enjoyed working directly with
colleagues, but also saw their own creative
process accelerated by simply watching
their colleagues
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41. C O L L A B O R AT I V E
Participants were able to see the results of
t h e i r c o l l a b o r a t i o n q u i c k l y, a n d w e r e a b l e
to reflect and explore options immediately
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42. C O L L A B O R AT I V E
They were able to share more information,
strategies, and coordinate sales meetings
with colleagues they normally wouldn’t
work with
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43. PA R T I C I PAT O R Y
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44. PA R T I C I PAT O R Y
The community was open to anyone in the
sales organization. Some people feared
being “open and honest”
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45. PA R T I C I PAT O R Y
There was sensitivity to expertise,
or at least the perception of expertise
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46. When we bring social platforms to life
we cede a certain level of control
We may not be able to anticipate where the
conversation goes
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51. Differences in online/offline
representation:
Group-think occurred quickly
Heavy reliance on status quo
Engagement relied on direct authority
Deeper values
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52. Differences in online/offline
representation:
Group-think occurred quickly
Heavy reliance on status quo
Engagement relied on direct authority
Deeper values
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53. It is key to understand how people
represent themselves across media
Maybe we can use that understanding to
construct more meaningful learning
experiences
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54. THANK YOU
brandonc@yahoo-inc.com
Wednesday, March 23, 2011