10 statistics-for-online-marketing

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  • 1. 10AWESOMELY PROVOCATIVESTATS TO INCLUDE IN YOURAGENCY’S PITCH DECK.
  • 2. 57/78%THE MORE POSTS PER DAY, THELESS ENGAGEMENT – WHEN ABRAND POSTS TWICE A DAY,THOSE POSTS ONLY RECEIVE 57%OF THE LIKES AND 78% OF THECOMMENTS PER POST.- TRACK SOCIALhttp://tracksocial.com/blog/2012/06/optimizing-facebook-engagement-part-2-how-frequently-to-post/
  • 3. 119%THE CLICK-THROUGH RATE ONTRIGGERED MESSAGES IS 119%HIGHER THAN “BUSINESS ASUSUAL MESSAGES.- EPSILON & DMAhttp://www.epsilon.com/download/q1-2012-north-america-email-trend-results-open-rates-improve-over-previous-quarter-and-prev
  • 4. 80%EMAIL OPENS ON SMARTPHONESAND TABLETS HAVE INCREASED80% OVER THE LAST SIX MONTHS.- LITMUShttp://litmus.com/blog/email-client-market-share-stats-infographic-june-2012
  • 5. 0.5%IN ANY GIVEN WEEK, LESS THAN0.5% OF FACEBOOK FANS ENGAGEWITH THE BRAND THEY ARE FANS OF.- MARKETING SCIENCEhttp://marketingscience.info/assets/documents/275/Facebook_fans_A_fan_for_life.pdf
  • 6. 61%61% OF EMAILS RECEIVED ATPROFESSIONAL EMAIL ACCOUNTSARE NON-ESSENTIAL.- MIMECASThttp://www.mimecast.com/About-us/Press-releases/Dates/2012/6/Only-one-in-three-emails-received-is-essential-for-work/
  • 7. 20%20% OF FACEBOOK USERS HAVEPURCHASED SOMETHINGBECAUSE OF ADS OR COMMENTSTHEY SAW THERE.- Ipsoshttp://ipsos-na.com/news-polls/
  • 8. 3 BILYOUTUBE USERS WATCH MORETHAN 3 BILLION HOURS OF VIDEOPER MONTH.- YOUTUBEhttp://youtube-global.blogspot.com/2012/05/its-youtubes-7th-birthday-and-youve.html
  • 9. 91%91% OF ONLINE ADULTS USESOCIAL MEDIA REGULARLY.- EXPERIANhttp://www.experian.com/simmons-research/register-2012-digital-marketer.html
  • 10. 38%38% OF PEOPLE HAVERECOMMENDED A BRAND THEY“LIKE” OR FOLLOW ON A SOCIALNETWORK.- IPSOShttp://ipsos-na.com/news-polls/pressrelease.aspx?id=5645
  • 11. 45%45% OF US BUSINESSES ARECONDUCTING SOME FORM OFMOBILE MARKETING, WITH MOBILEWEBSITES (70%), MOBILEAPPLICATIONS (55%), AND QR CODES(49%) THE MOST COMMON TACTICS.- STRONGMAILhttp://www.strongmail.com/pdf/SM_MobileSurvey2012
  • 12. LEARN HOW OUR SERVICESCAN HELP YOU SUCCEED.SheffieldMediaGroup.com/get-a-quote/914-220-8384