podcasting_and_podcast_optimization-tim_bourquin.ppt

356 views

Published on

Published in: Technology, Design
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
356
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
4
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

podcasting_and_podcast_optimization-tim_bourquin.ppt

  1. 1. Podcasts That Work
  2. 2. TNC New Media <ul><li>k </li></ul>
  3. 3. Old Model <ul><li>k </li></ul>
  4. 4. New Model <ul><li>k </li></ul>
  5. 5. Best Reasons <ul><li>Attention of Customers </li></ul><ul><li>New Revenue Sources </li></ul><ul><li>Human Face on Your Company </li></ul><ul><li>Builds Community </li></ul>
  6. 6. Worst Reasons <ul><li>Everyone Else Is </li></ul><ul><li>Boss Wants You To </li></ul><ul><li>You Want to Be Web 2.0ish </li></ul>
  7. 7. Give it to Marketing? <ul><li>Who? </li></ul>
  8. 8. Listeners Speak <ul><li>84% of radio listeners think that “listening to commercials is a fair price for free programming </li></ul><ul><li>34% of radio listeners find that radio ads become so “annoying” and “intrusive” they sometimes turn it off (38% if they own an mp3 player) </li></ul><ul><li>The younger the audience the more they find ads intolerable - Arbitron Spot Study </li></ul>
  9. 9. Effective New Media <ul><li>5 “E”s </li></ul>
  10. 10. The 5 “E”s <ul><li>Entertains </li></ul>
  11. 11. The 5 “E”s <ul><li>Engages </li></ul>
  12. 12. The 5 “E”s <ul><li>Educates </li></ul>
  13. 13. The 5 “E”s <ul><li>Encourages </li></ul><ul><li>Action </li></ul>
  14. 14. The 5 “E”s <ul><li>Easy To Consume </li></ul>
  15. 16. Castrol NHRA Driver Ashley Force
  16. 17. Castrol Castrol Executives
  17. 18. Starbucks
  18. 19. Starbucks response
  19. 20. From Podcasting News
  20. 21. What went wrong <ul><li>What Happened? </li></ul>
  21. 22. What went wrong <ul><li>Not listener-focused </li></ul>
  22. 23. New Media Done Right
  23. 24. Doesn’t Have to Be Long
  24. 25. Getting Started
  25. 26. Getting Started
  26. 27. Make it Easy <ul><li>Length and frequency - our tests </li></ul><ul><li>Choices to click - play immediately </li></ul><ul><li>Flash - WimpyPlayer.com </li></ul><ul><li>Ability for people to link directly to specific show </li></ul><ul><li>Show notes - possibly with times </li></ul><ul><li>Multiple subscribe buttons </li></ul><ul><li>Home page promotion – interview CEO </li></ul><ul><li>ELIMINATE ALL BARRIERS </li></ul>
  27. 28. Get Creative <ul><li>Interviews with customers </li></ul><ul><li>Spontaneous conversations </li></ul><ul><li>Stories </li></ul><ul><li>“ Behind the Scenes” Tours </li></ul><ul><li>Top 10 Lists </li></ul><ul><li>Anything Not Normally Available Elsewhere </li></ul>
  28. 29. Showing Results <ul><li>Downloads </li></ul><ul><li>Page views </li></ul><ul><li>Clicks on links in show notes </li></ul><ul><li>Leads Gathered </li></ul><ul><ul><li>Emails </li></ul></ul><ul><ul><li>Physical Addresses </li></ul></ul><ul><li>Registrations / Sales </li></ul><ul><li>Feedback from your audience </li></ul>
  29. 30. Tim Bourquin <ul><li>Tim Bourquin </li></ul><ul><li>949-348-2590 ext. 15 </li></ul><ul><li>[email_address] </li></ul><ul><li>Twitter: timbourquin </li></ul><ul><li>www.NewMediaExpo.com </li></ul>

×