An outline of the marketing tools, strategies, and resources that a company intends to use to promote a product or service. A promotional plan is usually considered a vital planning tool by most business managers that helps contribute toward the successful launch of a new product or service or its expansion into a new market. Any Marketing or Promotional plans to be successful, the most important is to maintain an effective Cost to Promotion, least Cost to Company and Maximum Return On investment.

1. Sample Promotional plans
 An outline of the marketing tools, strategies and
resources that a company intends to use to promote a
product or service. A promotional plan is usually
considered a vital planning tool by most business
managers that helps contribute toward the successful
launch of a new product or service or its expansion into
a new market.
 Industry – Travel & leisure
 By – Sharath Ram Jeppu
 Guidance – Mr. Afi Ahmed
 Place – United Arab Emirates
 Prepared on – January, 2015
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2. Listed below, which could be further
more categorized depending on the
work nature.
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3. 1. Guinness World Record – Achieving an unique reach were the world admires at
(It could be collecting maximum number of Business Cards from the public,
Maximum number of People celebrating their Birthday at one location and Etc)
2. E-Commerce Promotion – To promote the ecommerce services provide y the
company.
Fresh Desk - Introducing service Application and promoting our product
3. Challenge Promotion – It could be a challenge with the public as in asking the
customers to travel to the one particular branch for special rates and services. It
promotes the branch when it is newly launched or to create more customers.
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4. 4. Added Value Promotion –Free Gifts, Free Visa or Other Services , Free
Transportation to Airport,
Wi-Fi services -Informing the customers of the free wifi services provided at the
branch.
Mobile App Service Promotion – Campaign the Mobile App like Download the
App Today and get 10% off on any travel services.
Discount and Benefit Promotion – Campaigning the discounts and benefits
provided in the tickets and services like a festival (EID in COZMO)
Complimentary food or Drink – To initiate complimentary food or drink in the
Airlines.
SIM Card Promotion – Provide SIM card and connection at the tourism
destination with minimum balance in it. (tie up with the SP)
Loyalty Card System – Introducing Loyalty card system and promoting it with fee
or free.
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5. 5. CSR Promotion – Promoting the CSR Activities
Health Awareness Promotion – Promoting the brand in collaboration with the
Hospitals, Medical Centers Or taking an intiative in spreading awareness (AIDS
Awareness campaign, Diabetes , etc)
Road safety Measures -Informing RTO about the real needs of constructions at
particular area
Educating the Public with Road safety measures (which can be promoted with
outdoor or print advertisement campaign)
Scholarship Promotion - Providing Educational scholarships
Public Infrastructure – Building Bus stands Or Pedestrian Crossing Bridge and
create Adspace on it.
Water /Electricity Consumption awareness – Create the awareness to the
Public about the loss and educate the efficient way of usage.
Water Services – Providing the Water Transportation system from Mamzar to
Dubai with Sharjah Shurooq.
Emiratization – Start a special priority for the citizens in terms of services.
Women Empowerment – Join hands with the Women empowerment NGO’s
Education Awareness – Informing the public about the importance of the
education.
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6. 6. Marketing & Advertising Campaign – Mainly Looking or discovering a unique
ad spaces.
Brand Ambassador – Appointing a Brand Ambassador to the company like Shah
Rukh Khan or Other and make maximum utilization of this through every possible
ways to promote the Brand with Advertising and Marketing Campaigns.
Online – Websites , Blogs, Social pages, etc
Social Media and Online Outreach – Promoting the Facebook Page by showing
more no. of likes by asking our own staffs and our Business Partners to like the
page and on their behalf ask their friends, in which more no.of initiates will get a
surprise gift or service.
Facebook Video promotion - Like news and updates about Travel Tourism Industry
TV and Radio promotion – Producing Advert videos with signature tune for the
company (Humor, Emotional Appeal, Motivational, Social Awareness)- Sponsoring
or hosting the programme related to travel and tourism. Attractive Radio jingles,
Title sponsoring the show.
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7. Offline -
Print Media – Arabic, English, Malayalam, Kabayan and Other Language
Newspapers, Flyer with the newspaper .
Outdoor Advertising - Pylon Concept of Digital Boards, Hoardings, Metro
Station, Roll Ups ,
Direct Marketing - Campaigns at malls , which gives direct interaction with the
customers – Flyer Distribution, Email and SMS Campaign.
Vehicle Branding – On Taxi’s and Company Vehicles.
Sales Promotion – Campaign the sales (Buy 2 way tickets and get 50% off on
next service, Or Could be additional luggage weight).
At Branch Sales Offices
Direct and Online Sales –
7. Branch Office Promotion – Creating Awareness of the Existing Branch to that
location and Optimizing its performance. Building new branch office at required
locations like Dubai – Satwa, Al Karama, Naif, Media City, Abu Dhabi, etc. Also
constructively promoting it to its sustainability and growth.
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8. 8. Tie Up Promotions – Promoting the Collaboration and tie up of promotions
with other Industries like – Money Exchanges, Banks, Gold &Jewellery,
RealEstate .
Third party Deal Sights – like Groupon , DealGlobber
9. Events– Organizing Or Sponsoring events.
Press Conference – Reach maximum publicity for the Press Conference. (PR
Agents would promote this)
Hosting Award Ceremony – Organizing Travel and Tourism award ceremony.
Exhibitions- Participate in exhibitions like ATM (Arabian Travel Market), DSF
(Dubai Shopping Festival), Sharjah Spring Promotion, etc
Concerts -Sponsoring the Concerts of well-known Artists and promoting the
response of the event ot the next few months.
Flash Mob – Conveying services with a flash mob or an act in the airlines or at
the Airport.
Mall Promotion – Tie up with the Malls , Create Kiosk in the malls, Organizing
flash games for children and adults.
Food Courts– Conduction competition at the Food court.
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9. 10. Festival Promotion – Tie up with the GCC Festival Organizers (Department of
Culture and Information Sharjah, Sharjah Islamic Culture Capital, Dubai
Department of Tourism and Commerce Marketing, Abu Dhabi Tourism Authority,
Etc )
11. Flash Surprises - Flash winners at the Branch Office and feature this event in
possible media and platforms.
Festival Gift Promotion – Surprising the customers by giving them unexpected
gifts during festivals(Ramadan, Eid, Onam, X’mas etc)
12. Travel Day – Promoting a this special day and showcasing it as a festival day
of the company. It Educated the Customers about the best Travel destination of the
season or the year. It could be celebrated as in calling different nationals together
under one umbrella.
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10. 13. Signature Tune – Promoting an exclusive special tune and from a common
person should recognize our brand through it.
14. Mobile or Computer Game Promotion – Create a mobile game or associate
with a renowned mobile game team, in which the game should pop- up our brand.
15. Product Promotion – Promoting the existing products and services like
Medical Tourism , Educational Tourism, Family Tourism. Also Promote the
shortest Turnaround time taken for the services like Visa clearance , etc
16. Customer Feed back Promotion – Show the public of he best customer
feedbacks and their experience with us.
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11. 17. Art Promotion - Sponsoring an Artist (Drawing, Dancer, Singer, etc an
upcoming talent). In case of an Drawing, bid it to the highest rate and campaign it)
Promotion can also be undertaken by sponsoring a writer in releasing his/her book
or article in a large scale.
18. Cultural Promotion - Promoting the brand by sponsoring the Islam Arabic
Culture (Habits, food, art, etc)
19. Parking Lot Promotion – Free Car wash in Mall Parking Lot, Raffles at the
Road Parking’s.
20. Business Intelligence – Unique Business Preposition (a.k.a Unique Selling
Preposition)
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12. Conclusion:
Above plans, could be further more categorized/ altered according to their job,
event and situation wise.
Any Marketing or Promotional plans to be successful, the most important is to
maintain an effective Cost to Promotion, least Cost to Company and Maximum
Return On investment.
“This is my first upload to the Slide share. These Slides are not copied from any sites or blogs,
It’s our personal effort and knowledge. There could be points to be improved or added or
altered, please write down your precious comments to me”
- Sharath Ram Jeppu (SRJ)
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