Service Design Breakfast - How to fail in service design - Reima Rönnholm, Palmu

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In Reima's experience, designing services is critically dependent on testing out the design ideas with real customers. Even the best of ideas of ten fail when exposed to customers. The single most critical outcome of the experimentation is the understanding of what is the real problem that needs to be solved. Once the real problem has been identified, the solution often becomes straightforward.

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Service Design Breakfast - How to fail in service design - Reima Rönnholm, Palmu

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