The hidden Agency agenda

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  • 1. Or, the 10 questions you really need to ask of your Agency. ASK ME NO QUESTIONS. THE HIDDEN AGENCY AGENDA. Jon Hallowell, Group Creative Director.
  • 2. Question One. Does your Agency spend more time worried about awards and it’s reputation than yours?
  • 3. Question Two. Does your Agency talk a lot of strategy and then charge you for the privilege again and again and...?
  • 4. Question Three. Does your Agency offer real value for money. Is it your bottom line or theirs that is top of the agenda?
  • 5. Question Four. Does your Agency ram Social Media down your throat because it’s the ‘next big thing’?
  • 6. Question Five. Does your Agency spend more time pitching than pitching in on your account?
  • 7. Question Six. Does your ‘Integrated Agency’ really integrate it’s strategic, creative, digital and PR offer?
  • 8. Question Seven. Does your Agency think it’s still the 1960’s or ‘70’s or for that matter the ‘80’s?
  • 9. Question Eight. Does your Agency consider it’s most important account its own or yours?
  • 10. Question Nine. Does your Agency try at every opportunity to blind you with science to cover up poor work?
  • 11. Question Ten. Does your Agency have a pitch team and have you ever seen or heard from them since?
  • 12. For Serious B2B Marketing Fun, get online and get social. IT’S BEEN EMOTIONAL. www.marketecturegroup.co.uk