2009 Philly Search Camp Social Media & Public Relations
Upcoming SlideShare
Loading in...5
×
 

2009 Philly Search Camp Social Media & Public Relations

on

  • 1,110 views

 

Statistics

Views

Total Views
1,110
Views on SlideShare
1,106
Embed Views
4

Actions

Likes
0
Downloads
14
Comments
0

1 Embed 4

http://www.slideshare.net 4

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

2009 Philly Search Camp Social Media & Public Relations 2009 Philly Search Camp Social Media & Public Relations Presentation Transcript

  •  
  • Social Media & PR Liana “Li” Evans SearchCamp Philly – Philadelphia, PA October 2009 Twitter: @storyspinner Liana “Li” Evans Forget What You Know… It’s a New World Out There
  • How’d We Get Here? View slide
  • Strategic Shift in Control View slide
  • Social Media’s Different It’s Not About Spin, It’s Not About Control
  • Do You Know Your Online Audience?
  • What Types of Social Media Do They Use?
  • They Don’t Care About You
  • It’s About Sharing
  • Valuable Content Matters … but the end user decides what’s valuable, not you
  • Hate To Be Marketed To
  • Can Sniff Out Frauds
  • Don’t Be Stupid
  • Seriously….
  • Approach With Caution
  • Tactics in the Absence of Strategy ………… Is Like Doing Nothing At All
  • Contact Director of Social Media SergentiCommunications.com TakeItInHouse.com SocialConversations.com [email_address] Twitter: @storyspinner SearchMarketingGurus.com lianaevans.com