2009 Philly Search Camp Social Media & Public Relations

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  • 1.  
  • 2. Social Media & PR Liana “Li” Evans SearchCamp Philly – Philadelphia, PA October 2009 Twitter: @storyspinner Liana “Li” Evans Forget What You Know… It’s a New World Out There
  • 3. How’d We Get Here?
  • 4. Strategic Shift in Control
  • 5. Social Media’s Different It’s Not About Spin, It’s Not About Control
  • 6. Do You Know Your Online Audience?
  • 7. What Types of Social Media Do They Use?
  • 8. They Don’t Care About You
  • 9. It’s About Sharing
  • 10. Valuable Content Matters … but the end user decides what’s valuable, not you
  • 11. Hate To Be Marketed To
  • 12. Can Sniff Out Frauds
  • 13. Don’t Be Stupid
  • 14. Seriously….
  • 15. Approach With Caution
  • 16. Tactics in the Absence of Strategy ………… Is Like Doing Nothing At All
  • 17. Contact Director of Social Media SergentiCommunications.com TakeItInHouse.com SocialConversations.com [email_address] Twitter: @storyspinner SearchMarketingGurus.com lianaevans.com