Social Media & PR Liana “Li” Evans SearchCamp Philly – Philadelphia, PA October 2009 Twitter:  @storyspinner Liana “Li” Ev...
How’d We Get Here?
Strategic Shift in Control
Social Media’s Different It’s Not About Spin, It’s Not About Control
Do You Know  Your Online Audience?
What Types of Social Media Do They Use?
They Don’t Care About You
It’s About Sharing
Valuable Content Matters … but the end user decides what’s valuable, not you
Hate To Be Marketed To
Can Sniff Out Frauds
Don’t Be Stupid
Seriously….
Approach With Caution
Tactics in the Absence of Strategy ………… Is Like Doing Nothing At All
Contact Director of Social Media SergentiCommunications.com TakeItInHouse.com SocialConversations.com [email_address]   Tw...
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2009 Philly Search Camp Social Media & Public Relations

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2009 Philly Search Camp Social Media & Public Relations

  1. 2. Social Media & PR Liana “Li” Evans SearchCamp Philly – Philadelphia, PA October 2009 Twitter: @storyspinner Liana “Li” Evans Forget What You Know… It’s a New World Out There
  2. 3. How’d We Get Here?
  3. 4. Strategic Shift in Control
  4. 5. Social Media’s Different It’s Not About Spin, It’s Not About Control
  5. 6. Do You Know Your Online Audience?
  6. 7. What Types of Social Media Do They Use?
  7. 8. They Don’t Care About You
  8. 9. It’s About Sharing
  9. 10. Valuable Content Matters … but the end user decides what’s valuable, not you
  10. 11. Hate To Be Marketed To
  11. 12. Can Sniff Out Frauds
  12. 13. Don’t Be Stupid
  13. 14. Seriously….
  14. 15. Approach With Caution
  15. 16. Tactics in the Absence of Strategy ………… Is Like Doing Nothing At All
  16. 17. Contact Director of Social Media SergentiCommunications.com TakeItInHouse.com SocialConversations.com [email_address] Twitter: @storyspinner SearchMarketingGurus.com lianaevans.com
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