Social Media & PR Liana “Li” Evans SearchCamp Philly – Philadelphia, PA October 2009 Twitter: @storyspinner Liana “Li” Evans Forget What You Know… It’s a New World Out There

How’d We Get Here?

Strategic Shift in Control

Social Media’s Different It’s Not About Spin, It’s Not About Control

Do You Know Your Online Audience?

What Types of Social Media Do They Use?

They Don’t Care About You

It’s About Sharing

Valuable Content Matters … but the end user decides what’s valuable, not you

Hate To Be Marketed To

Can Sniff Out Frauds

Don’t Be Stupid

Seriously….

Approach With Caution

Tactics in the Absence of Strategy ………… Is Like Doing Nothing At All

Contact Director of Social Media SergentiCommunications.com TakeItInHouse.com SocialConversations.com [email_address] Twitter: @storyspinner SearchMarketingGurus.com lianaevans.com