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The marketplace for scientific experiments


                Elizabeth Iorns Co-Founder & CEO
                   elizabeth@scienceexchange.com
           @elizabethiorns    /ScienceExchange
INTRO




        2
WHAT IS SCIENCE EXCHANGE?


Science Exchange is a marketplace for
scientists to list, discover, access and pay
for scientific services from any institution in
the world.

  COMPANY VITALS                                    COMPANY METRICS
  Inception: May 2011                               1100+ experiment types
  Headquarters: Palo Alto, CA                       1,000+ providers
  Investors: Andreessen Horowitz, angel investors   35,000+ researchers


                                                                             3
WHAT IS SCIENCE EXCHANGE?

Science Exchange makes it easy for researchers to connect
with specialist contract research providers
     DEMAND SIDE                                                            SUPPLY SIDE




   1.4 million                                                               15,000
    US Researchers                                                          US Contract
                                                                         Research Providers



  RESEARCHER VALUE PROPOSITION              PROVIDER VALUE PROPOSITION
  • Access to 1000s of research providers   • Access to new business
  • Save time and money => get more         • Platform to market services & build
    research done                             reputation
  • Easy payment for services               • Management, billing and reporting tools

                                                                                              4
WHAT IS SCIENCE EXCHANGE?


Science Exchange provides open access to
specialized research infrastructure and
expertise at top research institutions

Currently 1,000+ providers from 400+ US research institutions



                                                   Sample
                                                   facilities


                                                                5
HOW SCIENCE EXCHANGE WORKS


1. Search for an experiment type.
•   Search for a scientific service, by experiment type.
•   1100+ different services currently listed.




                                                          6
HOW SCIENCE EXCHANGE WORKS


2. Choose a service provider.
•   Compare service offerings from 1000+ core facilities and CROs.
•   Pricing information and ability to filter by location is provided.




                                                                        7
HOW SCIENCE EXCHANGE WORKS


3. Submit a service request.
•   Request an estimate from your chosen facility.




                                                     8
HOW SCIENCE EXCHANGE WORKS


4. Accept a service quote.
•   Get notified of service offerings via email, and our online system.
•   Accept an estimate from your chosen provider.




                                                                         9
HOW SCIENCE EXCHANGE WORKS


5. Communicate with your provider.
•   Receive updates, ask questions, exchange data.




                                                     10
HOW SCIENCE EXCHANGE WORKS


6. Easily pay for services.
•   Easy payment via Science Exchange.
•   We accept credit cards and are an approved vendor within university purchasing
    systems.




                                                                                     11
SCIENCE EXCHANGE

Providing efficient access to the world’s scientific expertise




                                                               12
SCIENCE EXCHANGE BENEFITS


           Do research in parallel. Focusing on the stuff you do
 Speed
           well + using experts for the other stuff = Getting more
           research done.


           Use specialists for specialized research. Most
 Quality
           techniques have a steep learning curve. No one can be
           a master of all techniques.


           Take advantage of economies of scale. Even
  Cost
           without taking account of your time, experts can do
           specialized experiments more cheaply due to
           economies of scale
                                                                     13
SCIENTIFIC COMMUNITY SUPPORT




         It could transform the current very inefficient use
             of funds and dramatically change the way in
                 which scientists do research. --Nature News




                                                               14
WHAT IS RESEARCH?



                    DISCOVERY


      REPUTATION                COLLABORATION

                    RESEARCH



          COMMUNICATION   FUNDING

                                                15
WHAT IS RESEARCH 2.0?



                    DISCOVERY
                        2.0

       REPUTATION               COLLABORATION
           2.0                       2.0
                    RESEARCH
                       2.0


           COMMUNICATION   FUNDING
               2.0           2.0
                                                16
SCIENCE EXCHANGE & RESEARCH 2.0

Discovery 2.0 and Collaboration 2.0
•   Discovery and collaboration becoming even more intertwined due
    to specialization.
    •   no single scientist can master all techniques or purchase all
        equipment
    •   no single university can provide all core facilities

•   Discovery 2.0 will be more efficient:
    •   Greater transparency about cost (e.g. P212121)
    •   Greater access to expertise will lead to more collaboration
         •   No requirement to purchase duplicate equipment
         •   No need to learn highly specialized one-off techniques
                                                                        17
SCIENCE EXCHANGE & RESEARCH 2.0

Providing access to previously hidden resources




                                                  18
SCIENCE EXCHANGE & RESEARCH 2.0

Providing transparency about the cost of research
                                $500   $1,000 $1,500 $2,000 $2,500 $3,000 $3,500 $4,000



  SNP Array for GWAS

  NGS library generation

  NGS paired end HiSeq 2000

  Sanger DNA sequencing

  Illumina microarray

  Affymetrix microarray

  Bioinformatics

  IHC of tissue sections

  Transgenic mouse production



                                                                                          19
SCIENCE EXCHANGE & RESEARCH 2.0

Saving researchers money


                              “BY USING SCIENCE EXCHANGE WE
                           WERE ABLE TO SAVE HALF THE COST ON THIS
                               PARTICULAR TYPE OF EXPERIMENT”




                                                                     20
SCIENCE EXCHANGE & RESEARCH 2.0

Funding 2.0
•   How can we improve access to research funding?
•   Support alternative models of funding e.g. Crowdfunding (e.g.
    Microryza); Bootstrapping (e.g. Tom Voss at Tulane University)

Reputation 2.0
•   How can we measure true impact?
•   Develop alternative metrics to researchers (e.g. Mendeley stats, Total
    Impact score) and providers (e.g. Science Exchange reputation)

Communication 2.0
•   How can we shorten the communication cycle?
•   Make it easier for researchers to “publish” (e.g. integration with
    figshare)
                                                                         21
WHAT IS RESEARCH 2.0?



                    DISCOVERY
                        2.0

       REPUTATION               COLLABORATION
           2.0                       2.0
                    RESEARCH
                       2.0


           COMMUNICATION   FUNDING
               2.0           2.0
                                                22
THANKS!


              Please feel free to reach out:
          elizabeth@scienceexchange.com
                         @elizabethiorns
                        /ScienceExchange




                                               23

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Elizabeth Iorns (Science Exchange) - Research 2.0 presentation

  • 1. The marketplace for scientific experiments Elizabeth Iorns Co-Founder & CEO elizabeth@scienceexchange.com @elizabethiorns /ScienceExchange
  • 2. INTRO 2
  • 3. WHAT IS SCIENCE EXCHANGE? Science Exchange is a marketplace for scientists to list, discover, access and pay for scientific services from any institution in the world. COMPANY VITALS COMPANY METRICS Inception: May 2011 1100+ experiment types Headquarters: Palo Alto, CA 1,000+ providers Investors: Andreessen Horowitz, angel investors 35,000+ researchers 3
  • 4. WHAT IS SCIENCE EXCHANGE? Science Exchange makes it easy for researchers to connect with specialist contract research providers DEMAND SIDE SUPPLY SIDE 1.4 million 15,000 US Researchers US Contract Research Providers RESEARCHER VALUE PROPOSITION PROVIDER VALUE PROPOSITION • Access to 1000s of research providers • Access to new business • Save time and money => get more • Platform to market services & build research done reputation • Easy payment for services • Management, billing and reporting tools 4
  • 5. WHAT IS SCIENCE EXCHANGE? Science Exchange provides open access to specialized research infrastructure and expertise at top research institutions Currently 1,000+ providers from 400+ US research institutions Sample facilities 5
  • 6. HOW SCIENCE EXCHANGE WORKS 1. Search for an experiment type. • Search for a scientific service, by experiment type. • 1100+ different services currently listed. 6
  • 7. HOW SCIENCE EXCHANGE WORKS 2. Choose a service provider. • Compare service offerings from 1000+ core facilities and CROs. • Pricing information and ability to filter by location is provided. 7
  • 8. HOW SCIENCE EXCHANGE WORKS 3. Submit a service request. • Request an estimate from your chosen facility. 8
  • 9. HOW SCIENCE EXCHANGE WORKS 4. Accept a service quote. • Get notified of service offerings via email, and our online system. • Accept an estimate from your chosen provider. 9
  • 10. HOW SCIENCE EXCHANGE WORKS 5. Communicate with your provider. • Receive updates, ask questions, exchange data. 10
  • 11. HOW SCIENCE EXCHANGE WORKS 6. Easily pay for services. • Easy payment via Science Exchange. • We accept credit cards and are an approved vendor within university purchasing systems. 11
  • 12. SCIENCE EXCHANGE Providing efficient access to the world’s scientific expertise 12
  • 13. SCIENCE EXCHANGE BENEFITS Do research in parallel. Focusing on the stuff you do Speed well + using experts for the other stuff = Getting more research done. Use specialists for specialized research. Most Quality techniques have a steep learning curve. No one can be a master of all techniques. Take advantage of economies of scale. Even Cost without taking account of your time, experts can do specialized experiments more cheaply due to economies of scale 13
  • 14. SCIENTIFIC COMMUNITY SUPPORT It could transform the current very inefficient use of funds and dramatically change the way in which scientists do research. --Nature News 14
  • 15. WHAT IS RESEARCH? DISCOVERY REPUTATION COLLABORATION RESEARCH COMMUNICATION FUNDING 15
  • 16. WHAT IS RESEARCH 2.0? DISCOVERY 2.0 REPUTATION COLLABORATION 2.0 2.0 RESEARCH 2.0 COMMUNICATION FUNDING 2.0 2.0 16
  • 17. SCIENCE EXCHANGE & RESEARCH 2.0 Discovery 2.0 and Collaboration 2.0 • Discovery and collaboration becoming even more intertwined due to specialization. • no single scientist can master all techniques or purchase all equipment • no single university can provide all core facilities • Discovery 2.0 will be more efficient: • Greater transparency about cost (e.g. P212121) • Greater access to expertise will lead to more collaboration • No requirement to purchase duplicate equipment • No need to learn highly specialized one-off techniques 17
  • 18. SCIENCE EXCHANGE & RESEARCH 2.0 Providing access to previously hidden resources 18
  • 19. SCIENCE EXCHANGE & RESEARCH 2.0 Providing transparency about the cost of research $500 $1,000 $1,500 $2,000 $2,500 $3,000 $3,500 $4,000 SNP Array for GWAS NGS library generation NGS paired end HiSeq 2000 Sanger DNA sequencing Illumina microarray Affymetrix microarray Bioinformatics IHC of tissue sections Transgenic mouse production 19
  • 20. SCIENCE EXCHANGE & RESEARCH 2.0 Saving researchers money “BY USING SCIENCE EXCHANGE WE WERE ABLE TO SAVE HALF THE COST ON THIS PARTICULAR TYPE OF EXPERIMENT” 20
  • 21. SCIENCE EXCHANGE & RESEARCH 2.0 Funding 2.0 • How can we improve access to research funding? • Support alternative models of funding e.g. Crowdfunding (e.g. Microryza); Bootstrapping (e.g. Tom Voss at Tulane University) Reputation 2.0 • How can we measure true impact? • Develop alternative metrics to researchers (e.g. Mendeley stats, Total Impact score) and providers (e.g. Science Exchange reputation) Communication 2.0 • How can we shorten the communication cycle? • Make it easier for researchers to “publish” (e.g. integration with figshare) 21
  • 22. WHAT IS RESEARCH 2.0? DISCOVERY 2.0 REPUTATION COLLABORATION 2.0 2.0 RESEARCH 2.0 COMMUNICATION FUNDING 2.0 2.0 22
  • 23. THANKS! Please feel free to reach out: elizabeth@scienceexchange.com @elizabethiorns /ScienceExchange 23